Marketing Strategies To Increase the Visibility of Your Green Business

Julie Starr • May 4, 2021



The world of business is highly competitive. Many businesses are continually striving to achieve sustainability, making it increasingly challenging to make your green business generate more leads, stand out, and convert its followers into customers. 

In order to enable your target audience to know about your company and interact with it, you need to apply the appropriate marketing strategies. Below are some smart marketing tips to help increase the visibility of your green business. 

Start a Blog

A blog is one of the essential marketing tools for greening your business. It is where you can showcase your expertise and the values that your business stands for while providing valuable insight to your target audience. Your web presence is likely to become more visible if you provide more content that helps your target audience. 

Blogging also helps to increase your digital footprint since every blog is a unique web page. It gives you additional opportunities to rank for specific keyword phrases. Although you should strive to blog as often as you can, publishing at least one blog post a month will advance your website in search engine results and increase your online visibility. You may opt to hire a freelance writer to create your posts if writing isn’t your strength. 

Become Active on Social Media

Social media activity can be highly beneficial to your green business. To get started, select the right platforms for your business and get active by posting regularly and interacting with your followers through putting up polls and asking questions. 

Social media pages often appear in search engine results. Therefore, it is essential to ensure that all of your profiles are consistently branded, well written, and optimized around how you wish for your current and potential clients to find you. Ensure to include complete contact information across all the platforms as well. 

In addition to boosting the visibility of your business, becoming active on social media can help you create a large digital footprint by increasing the number of ways that people can find you.

Developing a brand across platforms like Facebook and Twitter is a special skill that takes some time and effort. To ease the burden and stress of extra work, social media marketing agency services like Rocket offer extensive services for your campaign strategy.

Get Customer Reviews

Another great way to increase the visibility of your green business is by encouraging clients who you have transacted with to give reviews on your website, your social media platforms, and other directories relevant to your industry, such as Angie’s List and Yelp. 

While happy customers rarely think to post a review after receiving their product or service, it is almost guaranteed that an unsatisfied customer will find time to post a negative review. It is, therefore, up to you to encourage clients to post reviews as part of your customer service process. Ensure that you also set up simple and convenient ways for customers to provide testimonials on your website.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your keywords and posts for better indexing on search engines. It entails writing the posts on your website and blogs carefully and tactically so that search engines can index them quickly and they can appear among top results when users search certain keywords. 

A good small business SEO strategy will boost the visibility of your online business, making it popular within your niche. Although there are several SEO strategies that your company can choose from, you need to apply them correctly and consistently to increase the online visibility of your business, boost its online authority and raise your social proof rank. 

Work With Influencers

Finding the right influencer allies with a similar goal for sustainability as your business can help boost its visibility. Such individuals can promote the content and products of your business to their social circles, therefore expanding the reach of your message and products vastly. 

To find the right influencer allies , look for individuals interested in the type of services or products your business offers. Once you have identified these individuals, get to know them before you begin any business interactions. Ensure to remain respectful, and give them reasons to want to be associated with your business. 

Use Email Marketing Sequences

Email marketing sequences are an effective sales funnel. They are automated messages that are sent out to users after they subscribe to your email list. They can help you build a relationship with the subscriber while conveying the journey of your business and its transparency and authenticity. 

The clicks and responses that you get from the emails can also help you to segment your list. For instance, if your subscriber clicks on a specific link, they are probably interested in that particular product. Email marketing sequences also help you understand what your audience responds to better, enabling you to become a better communicator and salesperson. 

Offer Incentives to Your Customers

Your customers deserve incentives as much as your influencers. They can serve as a great reminder of why they should continue interacting with your business. Consider hosting giveaways and contests and providing shout-outs and free products to customers who mention your business on social media. 

In addition to being fun and attention-grabbing, such incentives can help improve your business’s visibility when more people start to follow and share your social media pages, hoping to win the contests. They help to attract new customers while re-engaging your current ones. 

Create Video Tutorials

Creating video tutorials is one of the most effective ways to get the word out on your green business. Teach your audiences something useful by creating step-by-step tutorials and walking them through certain procedures. Getting better at creating video tutorials enables you to provide more value, therefore boosting your visibility and sales quickly. 

Youtube is currently the second-largest search engine around the globe after Google. It is where most people head when they want to learn something visually. You should therefore focus on creating content that gives your potential customers a solution to a particular problem. The result is increased visibility and sales for your business. 

The continually expanding and evolving nature of online marketing can prove overwhelming to business owners. To get the most value out of your marketing efforts, you need to create a plan and make your marketing activities a priority. Implement some of the marketing strategies outlined above to increase the visibility of your green business. 

Get Help From Marketing Professionals

If you are having difficulty implementing a digital marketing strategy for your business, getting help from professionals is a smart move. They can analyze what’s working and what isn’t, pinpointing any areas that need improvement.

Finding the right agency that meets your needs can make a big difference in the success of your digital marketing efforts. Many digital marketing agencies offer various services, from web design to content creation and strategy planning. Companies like Marcus Hansen digital marketing consulting can offer valuable advice and insight into the various components of digital marketing, helping to ensure that your business gets the best possible results.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.