Marketing Strategies To Increase the Visibility of Your Green Business

Julie Starr • May 4, 2021



The world of business is highly competitive. Many businesses are continually striving to achieve sustainability, making it increasingly challenging to make your green business generate more leads, stand out, and convert its followers into customers. 

In order to enable your target audience to know about your company and interact with it, you need to apply the appropriate marketing strategies. Below are some smart marketing tips to help increase the visibility of your green business. 

Start a Blog

A blog is one of the essential marketing tools for greening your business. It is where you can showcase your expertise and the values that your business stands for while providing valuable insight to your target audience. Your web presence is likely to become more visible if you provide more content that helps your target audience. 

Blogging also helps to increase your digital footprint since every blog is a unique web page. It gives you additional opportunities to rank for specific keyword phrases. Although you should strive to blog as often as you can, publishing at least one blog post a month will advance your website in search engine results and increase your online visibility. You may opt to hire a freelance writer to create your posts if writing isn’t your strength. 

Become Active on Social Media

Social media activity can be highly beneficial to your green business. To get started, select the right platforms for your business and get active by posting regularly and interacting with your followers through putting up polls and asking questions. 

Social media pages often appear in search engine results. Therefore, it is essential to ensure that all of your profiles are consistently branded, well written, and optimized around how you wish for your current and potential clients to find you. Ensure to include complete contact information across all the platforms as well. 

In addition to boosting the visibility of your business, becoming active on social media can help you create a large digital footprint by increasing the number of ways that people can find you.

Developing a brand across platforms like Facebook and Twitter is a special skill that takes some time and effort. To ease the burden and stress of extra work, social media marketing agency services like Rocket offer extensive services for your campaign strategy.

Get Customer Reviews

Another great way to increase the visibility of your green business is by encouraging clients who you have transacted with to give reviews on your website, your social media platforms, and other directories relevant to your industry, such as Angie’s List and Yelp. 

While happy customers rarely think to post a review after receiving their product or service, it is almost guaranteed that an unsatisfied customer will find time to post a negative review. It is, therefore, up to you to encourage clients to post reviews as part of your customer service process. Ensure that you also set up simple and convenient ways for customers to provide testimonials on your website.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your keywords and posts for better indexing on search engines. It entails writing the posts on your website and blogs carefully and tactically so that search engines can index them quickly and they can appear among top results when users search certain keywords. 

A good small business SEO strategy will boost the visibility of your online business, making it popular within your niche. Although there are several SEO strategies that your company can choose from, you need to apply them correctly and consistently to increase the online visibility of your business, boost its online authority and raise your social proof rank. 

Work With Influencers

Finding the right influencer allies with a similar goal for sustainability as your business can help boost its visibility. Such individuals can promote the content and products of your business to their social circles, therefore expanding the reach of your message and products vastly. 

To find the right influencer allies , look for individuals interested in the type of services or products your business offers. Once you have identified these individuals, get to know them before you begin any business interactions. Ensure to remain respectful, and give them reasons to want to be associated with your business. 

Use Email Marketing Sequences

Email marketing sequences are an effective sales funnel. They are automated messages that are sent out to users after they subscribe to your email list. They can help you build a relationship with the subscriber while conveying the journey of your business and its transparency and authenticity. 

The clicks and responses that you get from the emails can also help you to segment your list. For instance, if your subscriber clicks on a specific link, they are probably interested in that particular product. Email marketing sequences also help you understand what your audience responds to better, enabling you to become a better communicator and salesperson. 

Offer Incentives to Your Customers

Your customers deserve incentives as much as your influencers. They can serve as a great reminder of why they should continue interacting with your business. Consider hosting giveaways and contests and providing shout-outs and free products to customers who mention your business on social media. 

In addition to being fun and attention-grabbing, such incentives can help improve your business’s visibility when more people start to follow and share your social media pages, hoping to win the contests. They help to attract new customers while re-engaging your current ones. 

Create Video Tutorials

Creating video tutorials is one of the most effective ways to get the word out on your green business. Teach your audiences something useful by creating step-by-step tutorials and walking them through certain procedures. Getting better at creating video tutorials enables you to provide more value, therefore boosting your visibility and sales quickly. 

Youtube is currently the second-largest search engine around the globe after Google. It is where most people head when they want to learn something visually. You should therefore focus on creating content that gives your potential customers a solution to a particular problem. The result is increased visibility and sales for your business. 

The continually expanding and evolving nature of online marketing can prove overwhelming to business owners. To get the most value out of your marketing efforts, you need to create a plan and make your marketing activities a priority. Implement some of the marketing strategies outlined above to increase the visibility of your green business. 

Get Help From Marketing Professionals

If you are having difficulty implementing a digital marketing strategy for your business, getting help from professionals is a smart move. They can analyze what’s working and what isn’t, pinpointing any areas that need improvement.

Finding the right agency that meets your needs can make a big difference in the success of your digital marketing efforts. Many digital marketing agencies offer various services, from web design to content creation and strategy planning. Companies like Marcus Hansen digital marketing consulting can offer valuable advice and insight into the various components of digital marketing, helping to ensure that your business gets the best possible results.

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.