Marketing Strategies To Increase the Visibility of Your Green Business

Julie Starr • May 4, 2021

The world of business is highly competitive. Many businesses are continually striving to achieve sustainability, making it increasingly challenging to make your green business generate more leads, stand out, and convert its followers into customers.

In order to enable your target audience to know about your company and interact with it, you need to apply the appropriate marketing strategies. Below are some smart marketing tips to help increase the visibility of your green business.

Start a Blog

A blog is one of the essential marketing tools for greening your business. It is where you can showcase your expertise and the values that your business stands for while providing valuable insight to your target audience. Your web presence is likely to become more visible if you provide more content that helps your target audience.

Blogging also helps to increase your digital footprint since every blog is a unique web page. It gives you additional opportunities to rank for specific keyword phrases. Although you should strive to blog as often as you can, publishing at least one blog post a month will advance your website in search engine results and increase your online visibility. You may opt to hire a freelance writer to create your posts if writing isn’t your strength.

Become Active on Social Media

Social media activity can be highly beneficial to your green business. To get started, select the right platforms for your business and get active by posting regularly and interacting with your followers through putting up polls and asking questions.

Social media pages often appear in search engine results. Therefore, it is essential to ensure that all of your profiles are consistently branded, well written, and optimized around how you wish for your current and potential clients to find you. Ensure to include complete contact information across all the platforms as well.

In addition to boosting the visibility of your business, becoming active on social media can help you create a large digital footprint by increasing the number of ways that people can find you.

Developing a brand across platforms like Facebook and Twitter is a special skill that takes some time and effort. To ease the burden and stress of extra work, social media marketing agency services like Rocket offer extensive services for your campaign strategy.

Get Customer Reviews

Another great way to increase the visibility of your green business is by encouraging clients who you have transacted with to give reviews on your website, your social media platforms, and other directories relevant to your industry, such as Angie’s List and Yelp.

While happy customers rarely think to post a review after receiving their product or service, it is almost guaranteed that an unsatisfied customer will find time to post a negative review. It is, therefore, up to you to encourage clients to post reviews as part of your customer service process. Ensure that you also set up simple and convenient ways for customers to provide testimonials on your website.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your keywords and posts for better indexing on search engines. It entails writing the posts on your website and blogs carefully and tactically so that search engines can index them quickly and they can appear among top results when users search certain keywords.

A good small business SEO strategy will boost the visibility of your online business, making it popular within your niche. Although there are several SEO strategies that your company can choose from, you need to apply them correctly and consistently to increase the online visibility of your business, boost its online authority and raise your social proof rank.

Work With Influencers

Finding the right influencer allies with a similar goal for sustainability as your business can help boost its visibility. Such individuals can promote the content and products of your business to their social circles, therefore expanding the reach of your message and products vastly.

To find the right influencer allies , look for individuals interested in the type of services or products your business offers. Once you have identified these individuals, get to know them before you begin any business interactions. Ensure to remain respectful, and give them reasons to want to be associated with your business.

Use Email Marketing Sequences

Email marketing sequences are an effective sales funnel. They are automated messages that are sent out to users after they subscribe to your email list. They can help you build a relationship with the subscriber while conveying the journey of your business and its transparency and authenticity.

The clicks and responses that you get from the emails can also help you to segment your list. For instance, if your subscriber clicks on a specific link, they are probably interested in that particular product. Email marketing sequences also help you understand what your audience responds to better, enabling you to become a better communicator and salesperson.

Offer Incentives to Your Customers

Your customers deserve incentives as much as your influencers. They can serve as a great reminder of why they should continue interacting with your business. Consider hosting giveaways and contests and providing shout-outs and free products to customers who mention your business on social media.

In addition to being fun and attention-grabbing, such incentives can help improve your business’s visibility when more people start to follow and share your social media pages, hoping to win the contests. They help to attract new customers while re-engaging your current ones.

Create Video Tutorials

Creating video tutorials is one of the most effective ways to get the word out on your green business. Teach your audiences something useful by creating step-by-step tutorials and walking them through certain procedures. Getting better at creating video tutorials enables you to provide more value, therefore boosting your visibility and sales quickly.

Youtube is currently the second-largest search engine around the globe after Google. It is where most people head when they want to learn something visually. You should therefore focus on creating content that gives your potential customers a solution to a particular problem. The result is increased visibility and sales for your business.

The continually expanding and evolving nature of online marketing can prove overwhelming to business owners. To get the most value out of your marketing efforts, you need to create a plan and make your marketing activities a priority. Implement some of the marketing strategies outlined above to increase the visibility of your green business.

Get Help From Marketing Professionals

If you are having difficulty implementing a digital marketing strategy for your business, getting help from professionals is a smart move. They can analyze what’s working and what isn’t, pinpointing any areas that need improvement.

Finding the right agency that meets your needs can make a big difference in the success of your digital marketing efforts. Many digital marketing agencies offer various services, from web design to content creation and strategy planning. Companies like Marcus Hansen digital marketing consulting can offer valuable advice and insight into the various components of digital marketing, helping to ensure that your business gets the best possible results.

< Older Post

Newer Post >

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.