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How to Style Your Reception Area with a Sustainable Mindset
Julie Starr • January 24, 2023
As people walk into your business, you want them to make a great first impression. The reception area of your businesses is where first impressions are made; given that, it’s important to place importance on the decor and the setting to ensure that these impressions communicate your business culture and values. Nice accessories, like carpets, paintings, and so forth, are nice, but don’t necessarily communicate the message you want to convey.
Sound can be an influential element that is often overlooked. You need to reflect the character of your organization which means that you need to look at the best waiting room music that suits your brand. Additionally, color can shape impressions as well. Designing your reception area around your company values with color may be applied in specific color hues versus solids. For example, if you are a casual company with a casual work environment, a solid black-and-white scheme would contrast against your culture. Instead, you need to design your reception area with elements that bring integration to the culture and to the aesthetics. Consider the following:
- Make the area welcoming and comfortable. If visitors enter your office and have to wait in the waiting area, provide a welcoming and comfortable seating area. Opt for furniture pieces that are relatable to your brand and pair with a sustainable mindset. Perhaps the chairs are re-used from another setting or the furniture is made of reclaimed wood and organic cushions. Of course, you don’t want your reception area of your professional business to look like a lounge, but the furniture can be stylish, acting as accent pieces to communicate your corporate values.
- Keep it calm. People should be able to walk into your business and feel calm from the moment they walk in. This means naturally inspired materials and Zen-style reception areas with minimal clutter. It’s a good approach for those who want to put visitors at ease, especially if you are at a doctor’s clinic or a spa. It can also be a great fit for an organization looking to promote their sustainability image. When it’s done right, with the right plants and the right colors, you can ensure that Zen-like aesthetic.
- If you are looking to highlight the fact that your business is prestigious, consider darker colors and metals. You don’t need access to a gilded gold framer framework, but you do need to think about styles that have beautiful accents, such as opulent bouquets from a niche florist or dramatic accents, if you really want to make an impression.
- Get your employees engaged. One of the best ways to decorate your reception area to make it more welcoming is to ask the professionals that actually work there. Ask them how they feel when they walk through it. If your employees aren’t feeling very inspired, then you can’t expect your clients or visitors to feel inspired, either.
A welcoming reception area sets the tone of your business. Be mindful in the design to leverage sound, color, and sustainably made items to support the message you aim to convey and to support the success of your business.
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.