How to Style Your Reception Area with a Sustainable Mindset
Julie Starr • January 24, 2023
As people walk into your business, you want them to make a great first impression. The reception area of your businesses is where first impressions are made; given that, it’s important to place importance on the decor and the setting to ensure that these impressions communicate your business culture and values. Nice accessories, like carpets, paintings, and so forth, are nice, but don’t necessarily communicate the message you want to convey.
Sound can be an influential element that is often overlooked. You need to reflect the character of your organization which means that you need to look at the best waiting room music that suits your brand. Additionally, color can shape impressions as well. Designing your reception area around your company values with color may be applied in specific color hues versus solids. For example, if you are a casual company with a casual work environment, a solid black-and-white scheme would contrast against your culture. Instead, you need to design your reception area with elements that bring integration to the culture and to the aesthetics. Consider the following:
- Make the area welcoming and comfortable. If visitors enter your office and have to wait in the waiting area, provide a welcoming and comfortable seating area. Opt for furniture pieces that are relatable to your brand and pair with a sustainable mindset. Perhaps the chairs are re-used from another setting or the furniture is made of reclaimed wood and organic cushions. Of course, you don’t want your reception area of your professional business to look like a lounge, but the furniture can be stylish, acting as accent pieces to communicate your corporate values.
- Keep it calm. People should be able to walk into your business and feel calm from the moment they walk in. This means naturally inspired materials and Zen-style reception areas with minimal clutter. It’s a good approach for those who want to put visitors at ease, especially if you are at a doctor’s clinic or a spa. It can also be a great fit for an organization looking to promote their sustainability image. When it’s done right, with the right plants and the right colors, you can ensure that Zen-like aesthetic.
- If you are looking to highlight the fact that your business is prestigious, consider darker colors and metals. You don’t need access to a gilded gold framer framework, but you do need to think about styles that have beautiful accents, such as opulent bouquets from a niche florist or dramatic accents, if you really want to make an impression.
- Get your employees engaged. One of the best ways to decorate your reception area to make it more welcoming is to ask the professionals that actually work there. Ask them how they feel when they walk through it. If your employees aren’t feeling very inspired, then you can’t expect your clients or visitors to feel inspired, either.
A welcoming reception area sets the tone of your business. Be mindful in the design to leverage sound, color, and sustainably made items to support the message you aim to convey and to support the success of your business.
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions: Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.