How to Transform Your Online Marketing Department into a Sustainable and Eco-Friendly Operation

Julie Starr • February 9, 2022



It’s no secret that the online marketing industry is one of the most wasteful and environmentally harmful industries out there. But what if we told you that it doesn’t have to be this way? This blog post will discuss how you can transform your online marketing department into a sustainable and eco-friendly operation. We will cover everything from reducing paper waste to using recycled materials in your marketing campaigns.  

1) Reduce Paper Waste

One of the easiest ways to make your online marketing department more eco-friendly is to reduce paper waste . This can be done by using less paper in your marketing campaigns and printing documents on both sides of the page. You can also recycle old papers instead of throwing them away.

2) Use Less Energy

Another way to make your online marketing department more eco-friendly is to use less energy. This can be done by turning off lights when they are not needed and using energy-saving bulbs in place of incandescent ones. 

It’s also important that you only use the computers, printers, and other devices in your office as much as necessary so that they aren’t wasting electricity needlessly all day long.

3) Use Electronic Marketing Systems

One of the best ways to make your online marketing department more eco-friendly is to use electronic marketing systems. This can include using email instead of paper mailings, using social media instead of print ads, and making use of digital newsletters instead of mailing them out. 

By doing this, you will be able to reduce the amount of paper that is used in your marketing campaigns by a significant amount. And since electronic marketing systems are cheaper and more efficient than traditional methods, you’ll also be saving money at the same time!

4) Get Organized

It’s also important that you get organized when it comes to your online marketing department. This means making sure everything is filed away properly, and there is a system in place for storing all of the files needed by each person on staff so they can be found easily if necessary. A good service to consider using is Nestify . 

You should also make use of tools like Google Drive or Dropbox to share documents with team members who aren’t located nearby – this will help reduce paper waste as well!

5) Use sustainable management practices

The last way to make your online marketing department more eco-friendly is by using sustainable management practices . This includes things like recycling paper instead of throwing it away and choosing environmentally friendly suppliers for the materials used in your campaigns (such as recycled cardboard boxes). It also means having policies in place that encourage employees to think about their impact on the environment when making decisions about how they work each day.

6) Use software to monitor your carbon footprint

Now you can use software to help you measure and manage the carbon footprints of all business practices, including marketing. Many software options allow businesses to understand their environmental impacts to make better decisions about how they operate. You can find many different types of this software online, which is good news for eco-minded online marketers!

You can easily transform your online marketing department into a sustainable and eco-friendly operation by following these tips. Not only will this be good for the environment, but it will also save you money in the long run! 

 

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.