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How To Work Less But Achieve More
Julie Starr • July 1, 2021
It does not matter what sort of career you have, what you do on a day-to-day business, or what sort of company you are involved in, we should always be looking to achieve more. However, when it comes to looking for different ways to take our business or our efforts to the next level, we simply assume we need to put in more hours and do more. Instead of this, we should be looking to work smarter – this especially applies to business sustainability. How can we improve our processes so that we achieve more within this set period of time? Read on to discover some of the best ways to start working smarter rather than working harder.
- Tighten up meetings – There is only one place to begin, and this is with meetings. After all, when it comes to time wasted, meetings are right up there are most businesses. Instead, make sure your meetings have an intended outcome and limit them to 30 minutes.
- Speed up your tech – Is your tech slowing you down? If so, you need to look for different ways to speed it up. Using fibre optic broadband is a good place to start. You also need to make sure that all the computers and other devices you use are up-to-date and operating efficiently.
- Learn to prioritize and delegate with greater effectiveness – The first thing you need to do is make sure you delegate the tasks you should not be doing. If there is something on your desk that could easily be handled by someone else, get them to do it. When it comes to tasks you have to do, make sure they are prioritized in order of importance. If there is something that can be done in less than half an hour, do it now.
- Hire people that are more intelligent than you – The next step to work smarter at your business is to take on employees who are more intelligent than you in the certain elements of your business that you need to focus on. A lot of managers want to stunt the employee journey , but you should encourage it.
- Build processes for you and the rest of the team to follow – If you do not have procedures that are clear, you are most definitely not working as smart as you could be. In fact, your employers and employees will find that they are just running around in circles.
- Automate tedious work using technology – The final piece of the puzzle when it comes to working smarter and not harder is to utilize technology to streamline or automate any tedious work. Nowadays, there is a tech platform for virtually every element of running a business, from employee management and client interaction scheduling to sales and project management. Make the most of this.
- Integrate sustainability strategies into your daily operations – Integrating sustainability concepts (recycling, paperless office, energy efficiency) in the business brings eco-awareness to the workplace and also creates a space for innovation to occur within your operations by performing daily operations with an environmental mindset. Elements of environmental business attract commitment, energize employees, creates meaningful work, and positively impact your business as well as the planet.
As you can see, there are lots of different ways that you can work smarter rather than working harder. If you follow the tips that have been presented above, you should notice a considerable difference when it comes to the efficiency and success of your business. Good luck!
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.