The 4 Signs of a Worthy Sustainable Business Partner

Julie Starr • July 1, 2021



Sustainability is a buzzword that is truly everywhere these days. But if we are looking to embody sustainability in every part of our business dealings, we must remember that we need to work with like-minded clients. How can we tell if another business is serious about sustainability? It is important that we embed sustainability into our cultural values, but we have to recognize the signs of a client that is committed to sustainability. What are these? 

Commitment to the Suppliers

A long-term commitment to any supplier is crucial, but it is surprisingly rare in mainstream businesses. The importance of long-term relationships creates stability and certainty which nurtures better conditions for everybody. This is especially true in the supply chain, but you can see it in other areas as well. Any digital marketing agency worth their salt will gear themselves to overcome the most common challenges. If you see a business that constantly switches suppliers to keep the cost down, this is a sure-fire sign they are not operating ethically. 

They Keep Their Social Mission as a Core Value

Core values are undoubtedly important, but if it is truly embedded into the legal documents, this is another sign that they are a supplier that will go the extra mile. What is their legal priority? If they are focused on profits rather than social and environmental goals, are they the type of people you want to work with? Some organizations speak of profit as the be-all and end-all, but my speaking, this is not sound.

They Focus on Doing the Right Thing

Can you find real-world examples of the business investing in sustainable production even if it cuts its margins? If they are clearly focused on upholding human rights in the most difficult of scenarios and are doing it despite not gaining a profit, these signs can separate those who pretend to be sustainable from people who are actually for the cause. Learning to do the right thing is not always easy because of the questions that arise from the bottom line. A business that is truly committed to sustainability is more than aware of the impacts on its bottom line but is committed to doing the right thing. Some companies are sustainable, but they only limit the same ability to areas where they can profit. It is worth paying close attention to this.

Look at Where the Profits Go

Every business experiences pressures to grow profit. If you witness a company that grows profits distributed to its shareholders, it is going to greatly undermine any sense of mission. But this is also a lesson that we can learn in ourselves. If you look after your infrastructure in a practical sense, but also recognize where the profits actually go and learn to redistribute it to the people who need it will greatly provide a more satisfying personal experience, but make sure your company is morally and ethically sound. 

A worthy business partner should bolster your business, rather than make you question your allegiances.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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