How & Why Sustainable Energy Should Power Your Business

Julie Starr • June 16, 2021



We have an incredible shift in the consumer culture of our countries. Lately, the wave of eco-consciousness has overtaken every part of our society. It’s been a long time coming and finally, governments and regulators are paying attention to how consumers are changing. Customers nowadays will be happy to pay more for sustainable natural products rather than cheap and polluting products. The eco-friendly movement has swept into the corporate side of the business too. One of the main focuses is to power businesses, using green energy instead of the methods of old. Here are some of the ways which are gathering pace.

Old but new

Crude oil and natural gas are the two most popular energy types for businesses. Although they are going to be made obsolete by electric methods, they are still very much needed. For one thing, they are cheap and their pollution can be controlled. Modern sustainable oil and gas energy services seem to have cracked the code. This company produces oil and gas using greener methods, which has helped them to stay ahead of the competition. They now supply 5 billion cubic feet a day, to over 700 industrial clients. If you need oil for your business assets such as cargo ships or other types of freight, make sure it’s sourced sustainably. This will allow you to market your business in a more eco-friendly light, which could help to retain customers. 

 

Manufacturing and solar energy

It will come as no surprise to you that manufacturing uses a lot of energy. The main power for manufacturing plants is electricity. However, this electricity is made by oil and gas plants. Rather than wait for other companies to become eco-friendly, you should try to install a hybrid energy approach. Solar PV panels on the roof of your manufacturing plant could help to cut costs, and make your business far more sustainable. By the end of 2016 , solar power officially became the cheapest energy source in the world. In fact, Tesla’s new gigafactory will be powered completely by solar power , such has the technology advanced so quickly. Nowadays, there is no excuse why large flat surfaces on industrial facilities do not have solar panels.

Wind power

If your business is located in rural parts of the country, wind power is never far away. Wind power is a very common energy source for many rural business types, such as those in agriculture, manufacturing, warehouses, and product test sites. You should find out if wind power is being offered near your premises by checking the renewable energy map of your country. It’s quite common for wind power to be one of the first energy options offered to businesses in rural parts, because of its location. Wind power may be stored for city use and may not be used as readily as gas or oil. So as a business, you get priority of wind energy supply.

You need to invest

There’s no other way to get eco-friendly energy off the floor and around the world unless businesses that need energy invest in it. Businesses cannot expect to wait around and hope the government will get their act together and fund green energy projects. This is why Tesla and other major companies are taking on the challenge by themselves. This way, they get multiple advantages such as:

  • They own the IP of new sustainable energy. If you create a brilliant new solar panel to power your business, other businesses will want that tech. Why not sell it to them while owning the rights to the tech itself? This is a great return on investment.
  • You also avoid penalties that governments will impose on polluting businesses. Not to mention, since you are not asking the public purse to be opened for your energy needs, you also get a favorable seat at the government’s table. 
  • The bottom line is, if your business becomes energy self-sufficient, you protect yourself from all sorts of harm. Volatile market prices in oil and gas won’t affect you. You will not have to rely on another energy business to power your business. You’re less likely to be at the mercy of power cuts, etc.

There is no excuse why you cannot utilize green energy for your business needs. Whether you’re in manufacturing or just have offices, you should seek to find out what type of eco-friendly power options you have. The sooner you invest in green energy, the sooner you can make the transition from ‘old’ unclean power to future-proof energy.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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