How & Why Sustainable Energy Should Power Your Business

Julie Starr • June 16, 2021



We have an incredible shift in the consumer culture of our countries. Lately, the wave of eco-consciousness has overtaken every part of our society. It’s been a long time coming and finally, governments and regulators are paying attention to how consumers are changing. Customers nowadays will be happy to pay more for sustainable natural products rather than cheap and polluting products. The eco-friendly movement has swept into the corporate side of the business too. One of the main focuses is to power businesses, using green energy instead of the methods of old. Here are some of the ways which are gathering pace.

Old but new

Crude oil and natural gas are the two most popular energy types for businesses. Although they are going to be made obsolete by electric methods, they are still very much needed. For one thing, they are cheap and their pollution can be controlled. Modern sustainable oil and gas energy services seem to have cracked the code. This company produces oil and gas using greener methods, which has helped them to stay ahead of the competition. They now supply 5 billion cubic feet a day, to over 700 industrial clients. If you need oil for your business assets such as cargo ships or other types of freight, make sure it’s sourced sustainably. This will allow you to market your business in a more eco-friendly light, which could help to retain customers. 

 

Manufacturing and solar energy

It will come as no surprise to you that manufacturing uses a lot of energy. The main power for manufacturing plants is electricity. However, this electricity is made by oil and gas plants. Rather than wait for other companies to become eco-friendly, you should try to install a hybrid energy approach. Solar PV panels on the roof of your manufacturing plant could help to cut costs, and make your business far more sustainable. By the end of 2016 , solar power officially became the cheapest energy source in the world. In fact, Tesla’s new gigafactory will be powered completely by solar power , such has the technology advanced so quickly. Nowadays, there is no excuse why large flat surfaces on industrial facilities do not have solar panels.

Wind power

If your business is located in rural parts of the country, wind power is never far away. Wind power is a very common energy source for many rural business types, such as those in agriculture, manufacturing, warehouses, and product test sites. You should find out if wind power is being offered near your premises by checking the renewable energy map of your country. It’s quite common for wind power to be one of the first energy options offered to businesses in rural parts, because of its location. Wind power may be stored for city use and may not be used as readily as gas or oil. So as a business, you get priority of wind energy supply.

You need to invest

There’s no other way to get eco-friendly energy off the floor and around the world unless businesses that need energy invest in it. Businesses cannot expect to wait around and hope the government will get their act together and fund green energy projects. This is why Tesla and other major companies are taking on the challenge by themselves. This way, they get multiple advantages such as:

  • They own the IP of new sustainable energy. If you create a brilliant new solar panel to power your business, other businesses will want that tech. Why not sell it to them while owning the rights to the tech itself? This is a great return on investment.
  • You also avoid penalties that governments will impose on polluting businesses. Not to mention, since you are not asking the public purse to be opened for your energy needs, you also get a favorable seat at the government’s table. 
  • The bottom line is, if your business becomes energy self-sufficient, you protect yourself from all sorts of harm. Volatile market prices in oil and gas won’t affect you. You will not have to rely on another energy business to power your business. You’re less likely to be at the mercy of power cuts, etc.

There is no excuse why you cannot utilize green energy for your business needs. Whether you’re in manufacturing or just have offices, you should seek to find out what type of eco-friendly power options you have. The sooner you invest in green energy, the sooner you can make the transition from ‘old’ unclean power to future-proof energy.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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