How Your Business Can Contribute To Sustainability-Focused Awareness

Julie Starr • October 15, 2021



Perhaps one of the more interesting conversations surrounding the impact businesses have on wider society involves discussing exactly what obligation a business has in terms of spreading awareness or standing behind stated values. Of course, often the conversation comes to the relative agreement that businesses generally confirm and justify whatever process it is they engage in by virtue of engaging in it. For instance, no matter how much your firm espouses the benefits of fair trade, using questionable suppliers abroad that do not partake in those priorities can denigrate this point and stain your professional image.

When it comes to sustainability, more and more businesses are not only seeing the benefit in adopting these processes as necessary but in learning how to spread awareness while also making this an essential component of their industry. After all, more and more consumers are starting to become shrewd and aware of the kind of practices they support when they vote with their wallets.

But how can your particular business contribute to sustainability-focused awareness? In this post, we’ll discuss that and more:

Guided Tours

If you have a worthwhile production line or have clearly introduced sustainability practices into your operation, then it could not only be educational to showcase this process via a guided tour but can serve as a great marketing measure and tactic to increase brand loyalty and familiarity. A worthwhile tour around your grow facility , production line, or studio could showcase the good work you do while also emphasizing the need for eco-friendly processing and how, conveniently, your firm is eligible for doing just that.

Showcase Your Progress

It’s not the case that all firms are expected to become perfect conduits for sustainability, at least not know, but showing how your firm is making a real dedicated effort to this cause can serve as a great and encouraging marketing measure. Of course, before marketing, you can also reap the benefits of ensuring your long-form sustainable effort leads to better resource adoption and production norms. So, why not discuss this, including the challenges you’ve faced, the lessons you’ve learned, the suppliers you’ve sourced, and how this is allowing you to become a new and innovative voice in your industry? It’s not hard to see why your audience may find this interesting, and you could achieve a real positive impact.

Package Design & Development

Every product we sell is a justification and expressed outcome of our operational standards. For that reason, curating our products and the packages they arrive in to conform to sustainability standards will be a real showcase of your focus on this necessary improvement. This might involve ensuring products are delivered in sustainably packaged materials, thoroughly lessening your usage of plastics, and even offering no-package delivery options to cut out that process entirely. For instance, many stores that offer delivery may now offer collections or may encourage you to use biodegradable packaging as necessary with recyclable properties.

With this advice, we hope your business can more easily contribute to sustainability-focused awareness and reap the benefits of doing so.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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