How Your Business Can Contribute To Sustainability-Focused Awareness

Julie Starr • October 15, 2021



Perhaps one of the more interesting conversations surrounding the impact businesses have on wider society involves discussing exactly what obligation a business has in terms of spreading awareness or standing behind stated values. Of course, often the conversation comes to the relative agreement that businesses generally confirm and justify whatever process it is they engage in by virtue of engaging in it. For instance, no matter how much your firm espouses the benefits of fair trade, using questionable suppliers abroad that do not partake in those priorities can denigrate this point and stain your professional image.

When it comes to sustainability, more and more businesses are not only seeing the benefit in adopting these processes as necessary but in learning how to spread awareness while also making this an essential component of their industry. After all, more and more consumers are starting to become shrewd and aware of the kind of practices they support when they vote with their wallets.

But how can your particular business contribute to sustainability-focused awareness? In this post, we’ll discuss that and more:

Guided Tours

If you have a worthwhile production line or have clearly introduced sustainability practices into your operation, then it could not only be educational to showcase this process via a guided tour but can serve as a great marketing measure and tactic to increase brand loyalty and familiarity. A worthwhile tour around your grow facility , production line, or studio could showcase the good work you do while also emphasizing the need for eco-friendly processing and how, conveniently, your firm is eligible for doing just that.

Showcase Your Progress

It’s not the case that all firms are expected to become perfect conduits for sustainability, at least not know, but showing how your firm is making a real dedicated effort to this cause can serve as a great and encouraging marketing measure. Of course, before marketing, you can also reap the benefits of ensuring your long-form sustainable effort leads to better resource adoption and production norms. So, why not discuss this, including the challenges you’ve faced, the lessons you’ve learned, the suppliers you’ve sourced, and how this is allowing you to become a new and innovative voice in your industry? It’s not hard to see why your audience may find this interesting, and you could achieve a real positive impact.

Package Design & Development

Every product we sell is a justification and expressed outcome of our operational standards. For that reason, curating our products and the packages they arrive in to conform to sustainability standards will be a real showcase of your focus on this necessary improvement. This might involve ensuring products are delivered in sustainably packaged materials, thoroughly lessening your usage of plastics, and even offering no-package delivery options to cut out that process entirely. For instance, many stores that offer delivery may now offer collections or may encourage you to use biodegradable packaging as necessary with recyclable properties.

With this advice, we hope your business can more easily contribute to sustainability-focused awareness and reap the benefits of doing so.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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