5 Ways How Your Commercial Business Can Help The Planet

Julie Starr • October 15, 2021



Commercial businesses can make their property more eco-friendly by installing various types of green technologies. Whether it is renewable energy, metal roofing, lighting, rainwater collection systems, or electronic technology, green technologies are beneficial to the environment and helpful to potential customers.

Here Are 5 Ways How Commercial Businesses Can Help The Planet:

Metal Roofing

Metal roofing is an efficient way to reduce the carbon footprint of commercial businesses. Metal roofs are made up of recycled aluminum, steel, or copper materials that would otherwise be landfilled.  U sing metal roofing for commercial buildings can reduce greenhouse emissions by as much as fourteen metric tons per 100 square meters of roofing. The reduction in emissions reduces the demand for fossil fuels and contributes to cleaner air and water. This has several benefits for business owners who want to make their properties more environmentally friendly:

  • These types of roofs also have excellent insulation, so buildings require less energy for heating.
  • The reflective metal panels collect less heat for the establishment, cooling it naturally during hot days.
  • Roofs are easier to maintain without requiring regular re-painting.

Renewable Energy

Another way commercial businesses can make their property more eco-friendly is by using renewable energy sources such as solar or wind power.  In addition, with today’s easy access to information, anyone can research new green technology which has been made available to consumers.

For example, many people may not know that photovoltaic (PV) panels are available that allow homes and businesses to produce their own electricity, thus creating minimal dependency on traditional utility companies while also having lower electric bills. 

These types of technologies will only become more popular in the near future because they help build a more sustainable world, which is beneficial to everyone.

Lighting

Businesses can protect the environment by using energy-efficient lighting. LED light bulbs are becoming popular because they use less electricity than traditional light bulbs and last much longer.  They also heat up slowly, so they don’t burn out as fast . Rather than changing a bulb every year or two, an LED bulb could last between 10 – 20 years before it needs replacing. This reduces the number of materials needed for production, shipping, and disposal while saving the company money in long-term costs.  In addition, green technology helps businesses create eco-friendly buildings that are beneficial to both employees and customers alike.

Electronic Technology

There are many electronic devices that are made without toxic components, which are harmful to our health and the environment.  The best way to lessen your carbon footprint is by recycling cell phones, computers, TVs, and other electronic devices instead of throwing them away when you upgrade. Many people don’t know that it’s possible to sell old electronics for cash or trade-in.

Rainwater Collection

If businesses want to make their property more eco-friendly, they could invest in a rainwater collection system. These types of systems can collect up to 100 gallons of water per inch of rainfall; this means one inch of rain could fill up 1000 gallons of storage space!

If businesses rely on normal tap water for their needs, these stored waters could be used for landscaping purposes like irrigation or exterior cleaning windows (which would require less soap). Not only would this save money on tap water bills, but it would also decrease plastic water bottle usage, which is harmful to the environment. 

In Conclusion

By taking the initiative and building green , businesses are making their property more eco-friendly which is beneficial for their business as well as the future of the planet!

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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