How Your Business Can Fight Its Throwaway Culture

Julie Starr • December 15, 2020



There’s no doubt that we live in a throwaway culture. If anything, the problem is getting worse, not better. For bosses and entrepreneurs, it creates nasty side-effects because failing to exploit goods and services only leads to waste. And, the more wastage you have in the workplace, the more money you’ll leave on the table.

As a leader, it’s your job to improve efficiency throughout the office. Of course, it’s challenging when your routine is full of bad habits and the business is stuck in a rut. Plus, you might not think that fighting your brand’s throwaway culture is necessary at the moment.

Just remember that without eco-friendly efficiency, not only are the odds of blowing your budget higher, but the chances of appealing to new customers are lower. In short, you have to do something if you want to reach your long-term goals. Here are four options at your disposal.

Buy Cheap, Buy Twice

Buying multiple times is expensive, and it’s bad for the environment. When you increase the demand, it results in additional goods and services being made, which means essential resources are depleted. The worst part is, this isn’t necessary if you do your research and opt for quality items.

When you buy cheap, you buy twice since the quality is much lower. Therefore, it’s smarter to purchase more expensive hardware and software for the office to ensure it lasts longer. Yes, price and standards don’t always go hand in hand, so you should be careful before heading to the virtual checkout. Still, as a rule, the best products won’t be offered at bargain rates.

If you are in doubt, you should opt for brands you can rely on, ones that are synonymous with maintaining high standards. Then, you can almost guarantee that nothing will be thrown away for a long time.

Provide Work Devices

Not providing work devices is a way to reduce expenses. It’s usually a last resort when money is tight and the budget is bare. Unfortunately, some bosses are obsessed with liquidity, so you might be tempted to avoid investments if they appear too costly or pricey. It’s a massive mistake.

Firstly, there are security concerns you should address. Secondly, from a sustainability perspective, letting people use personal devices to conduct business will affect the supply chain. When the supply chain becomes too complicated to understand and manage, you can expect plenty of wastage.

Ensuring your staff has the latest Android devices with Android Zero-touch capabilities makes large-scale deployment seamless. As a result, errors shouldn’t occur that exacerbate the throwaway culture, such as overbuying materials with short expiration dates.

Recycle

It’s a cliche, but that doesn’t mean recycling isn’t a useful tool in the fight against waste. A recycling program is about as simple and powerful as it gets because you can guarantee that your garbage isn’t harming the planet.

Food is obvious since meals and drinks come in plastic containers and metal cans. But, there’s a lot more in the office you can recycle, including your old appliances. A printer is hard to get rid of, which is why you are tempted to take it to the dump. However, you can trade it in, scrap it for parts, or donate it to charity.

The latter is an excellent hack if you’re struggling to find a solution that doesn’t involve throwing it away. One man’s trash is another man’s treasure, which is why Goodwill stores will gladly accept donations to help the less fortunate.

Invest In A Lifestyle

Your focus will be on the business as a whole, but at some stage, you need to recognize that the effectiveness of your strategy relies on your employees. If they don’t get on board and invest in the new policies, the plan will fail quickly. After all, you rely on your workers to implement procedures, and this is no different.

With that in mind, you need to show them that a throwaway culture is bad and exists outside of the office. Should you hit this target, they’ll start making decisions for the good of health and wellbeing, and the company will benefit. Driving less is a prime example. Highlighting the emissions of a standard commute and the money they spend on gas could encourage them to walk more.

Or, they might cycle to work if you develop a scheme that makes owning or renting a bike accessible and affordable.

The key is to realize that you have a throwaway culture. Then, you can concentrate on tweaking your approach.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
Share by: