How Your Business Can Fight Its Throwaway Culture

Julie Starr • December 15, 2020



There’s no doubt that we live in a throwaway culture. If anything, the problem is getting worse, not better. For bosses and entrepreneurs, it creates nasty side-effects because failing to exploit goods and services only leads to waste. And, the more wastage you have in the workplace, the more money you’ll leave on the table.

As a leader, it’s your job to improve efficiency throughout the office. Of course, it’s challenging when your routine is full of bad habits and the business is stuck in a rut. Plus, you might not think that fighting your brand’s throwaway culture is necessary at the moment.

Just remember that without eco-friendly efficiency, not only are the odds of blowing your budget higher, but the chances of appealing to new customers are lower. In short, you have to do something if you want to reach your long-term goals. Here are four options at your disposal.

Buy Cheap, Buy Twice

Buying multiple times is expensive, and it’s bad for the environment. When you increase the demand, it results in additional goods and services being made, which means essential resources are depleted. The worst part is, this isn’t necessary if you do your research and opt for quality items.

When you buy cheap, you buy twice since the quality is much lower. Therefore, it’s smarter to purchase more expensive hardware and software for the office to ensure it lasts longer. Yes, price and standards don’t always go hand in hand, so you should be careful before heading to the virtual checkout. Still, as a rule, the best products won’t be offered at bargain rates.

If you are in doubt, you should opt for brands you can rely on, ones that are synonymous with maintaining high standards. Then, you can almost guarantee that nothing will be thrown away for a long time.

Provide Work Devices

Not providing work devices is a way to reduce expenses. It’s usually a last resort when money is tight and the budget is bare. Unfortunately, some bosses are obsessed with liquidity, so you might be tempted to avoid investments if they appear too costly or pricey. It’s a massive mistake.

Firstly, there are security concerns you should address. Secondly, from a sustainability perspective, letting people use personal devices to conduct business will affect the supply chain. When the supply chain becomes too complicated to understand and manage, you can expect plenty of wastage.

Ensuring your staff has the latest Android devices with Android Zero-touch capabilities makes large-scale deployment seamless. As a result, errors shouldn’t occur that exacerbate the throwaway culture, such as overbuying materials with short expiration dates.

Recycle

It’s a cliche, but that doesn’t mean recycling isn’t a useful tool in the fight against waste. A recycling program is about as simple and powerful as it gets because you can guarantee that your garbage isn’t harming the planet.

Food is obvious since meals and drinks come in plastic containers and metal cans. But, there’s a lot more in the office you can recycle, including your old appliances. A printer is hard to get rid of, which is why you are tempted to take it to the dump. However, you can trade it in, scrap it for parts, or donate it to charity.

The latter is an excellent hack if you’re struggling to find a solution that doesn’t involve throwing it away. One man’s trash is another man’s treasure, which is why Goodwill stores will gladly accept donations to help the less fortunate.

Invest In A Lifestyle

Your focus will be on the business as a whole, but at some stage, you need to recognize that the effectiveness of your strategy relies on your employees. If they don’t get on board and invest in the new policies, the plan will fail quickly. After all, you rely on your workers to implement procedures, and this is no different.

With that in mind, you need to show them that a throwaway culture is bad and exists outside of the office. Should you hit this target, they’ll start making decisions for the good of health and wellbeing, and the company will benefit. Driving less is a prime example. Highlighting the emissions of a standard commute and the money they spend on gas could encourage them to walk more.

Or, they might cycle to work if you develop a scheme that makes owning or renting a bike accessible and affordable.

The key is to realize that you have a throwaway culture. Then, you can concentrate on tweaking your approach.

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.