6 Environmentally Friendly Business Practices Your Brand Should Consider

Julie Starr • December 11, 2020



Business owners are being challenged by public opinions and global legislative changes to practice environmentally friendly business cultures. As a result, the commercial viability of your company may depend on green transformation. In fact, 58% of customers are more likely to follow a brand if they know that the organization cares for the environment. Are you looking forward to embracing eco-friendly business development strategies but don’t know where to start? Here are five environmentally friendly business practices you should consider.

  • Practice green procurement

A simple way to adopt an environmentally friendly business culture is to practice green procurement. Consider your suppliers and find out who produces their goods sustainably. Order recyclable supplies that don’t contain substances that are potentially toxic to the environment. You can also decide to cut ties with suppliers who excessively package their goods with tons of plastic and other materials that aren’t eco-friendly. If you’re a procurement manager, it is smart to be mindful of your suppliers and their goods to screen for sustainable business partners. 

  • Use eco-friendly cleaning solutions

Traditional cleaning solutions may release toxic chemicals into the environment. These can also affect your employees’ health and hurt the planet. Conventional cleaning solutions can cause pollution in your business environment. Switching to eco-friendly cleaning products could place your organization on a straight path to success. Greener cleaning products can minimize air and water pollution and lower the risks of climate change and ozone layer depletion. By using environmentally friendly cleaning chemicals, companies can reduce the amount of waste in landfills. Green cleaning products are more sustainable as they use less packaging.

  • Use reusable office supplies

In the US alone, over 4 million pens are discarded per day, which is terrible for the environment. The solution to this problem will be to switch to reusable pens to limit their plastic waste. Reusable pens are refillable with new ink if they run out of fluid. Your organization can also cut down its production of paper waste by using tablets in place of sticky note pads. Additionally, encourage your staff to take notes electronically instead of using marker boards. Ask your team to keep track of your business materials to help you understand what products are being wasted and how to green your office space. 

  • Adopt green advertising strategies

Technology has made it easier to do virtually anything. With regards to eco-friendliness, technology allows eliminating the use of certain materials. For example, in advertising, you no longer need to print your message to get it across. You can use social media platforms to achieve that. Similarly, when conducting research or receiving feedback from clients to establish your marketing strategies, you can use platforms such as MaxDiff survey templates or Google forms. By launching eco-friendly marketing campaigns, companies can distinguish themselves as environmentally friendly business brands. These suggestions are practical as a large number of the world’s population uses smartphones.

  • Reduce vehicular emissions

It’s no longer news to say that the transportation sector is a heavy contributor to greenhouse gas production. In 2017, the Environmental Protection Agency estimated that emissions from road vehicles and commercial aircraft accounted for 29% of greenhouse gases in the environment. 2016 had previously seen even more shocking statistics — one American Community Survey found out that workers drove at least 115 million cars to work every day. Unfortunately, more oil-powered vehicles on the road mean more emissions. 

As a means of building a sustainable company, you can encourage your workers to use commuting options that reduce emissions. For example, you could start carpooling systems and subsidize transportation for your workers to use public transport instead of driving their own cars. The use of public transport saves travel time and minimizes fuel consumption in urban areas. You can also incentivize employees who walk or cycle to work every day.

  • Break the addiction to plastic convenience

Collectively, humans produce more than 300 million tons of plastic per year. You can help reduce that number by limiting your plastic waste usage and searching for alternatives. Recycling can help your business minimize waste, save more money, and contribute to a healthy environment. Perhaps the smartest decision you can make is to decrease the number of single-use water bottles and coffee cups in your work environment. Annually, the average office worker uses roughly 156 plastic water bottles and discards about 500 coffee cups. When your organization starts using reusable materials, you can limit your carbon footprint and decrease the volume of waste in landfills. 

The future of the planet and that of humanity hinges on sustainability. Therefore, consider going green.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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