Innovative Investment Strategies That Will Pay Off Handsomely in 2022

Julie Starr • November 8, 2021



With the year 2022 rapidly approaching, you may be considering how to effectively invest your money in the coming year. In today’s world, there are a wealth of diverse alternatives to invest money in, but which ones are truly worthwhile? It’s fair that you want to make the most out of your hard-earned money, so we’ve come up with some innovative investment strategies that will pay off handsomely in 2022.

P2P lending

Peer-to-peer (P2P) lending is a great option if you’re searching for an investment that doesn’t need much of your time and is really straightforward. This is where you lend modest sums of money to other people. In a sense, you’re similar to a bank, only you’re the one enjoying the rewards. You earn money via P2P lending by charging interest on the money you’ve loaned out. Just remember to be wise and use a lending platform to make sure your money is safe and you’ll get the return you want. Sure, the platform you’re using will take a cut, but you’ll still come out ahead.

Real estate investing

With the world’s population rising at a breakneck pace, there will always be a need for houses, which is why property investing will always be a sensible investment. Spending more is the key to generating more money from your property investment. Rental apartments can be rented out for a higher price than properties in a tiny suburban town, even if this may sound backhanded. If you’re going to invest in property, bear in mind that the more money you spend, the more money you’ll make in the long run.

Business

Business investment is another strategy to significantly increase the value of your hard-earned cash. Investing in a brand that you feel will succeed is always a smart decision. Maybe you’re familiar with a company that has a wonderful idea but is having trouble getting off the ground ? Investing in it can assist the concept you care about in reaching its full potential while also netting you a nice return! This is especially true for sustainable businesses which bring innovation and also environmental benefits to the business landscape. 

Maybe you’ve got a business idea up your sleeve. Why not start your own business if you have the funds to invest? It’ll be a great way to put your money to good use while also allowing you to make a lot of money in the future.

Domains

You don’t have to be a computer wiz to buy domain names you think will be popular in the future. Common names or names that are similar to corporate names are usually a good place to start, but if you truly want to be creative with the domain names you acquire, try to think on the comedic side of life. Someone will always want to create a blog or a company and will need the right domain name, so think ahead and get some now. They normally start off at a modest price, but if you retain them for a long time (particularly if you use them), their value will rise, and you will earn a tidy profit.

Cryptocurrency

Cryptocurrency has been around for some time now, yet many people are still reluctant to learn about how it could help them increase their wealth. This is understandable because if you don’t know what you’re doing, you could potentially lose lots of money. However, with the right guidance, cryptocurrency can not only be a good investment, but it can also be extremely thrilling! Here’s a complete guide to crypto currency if you’re unsure where to start.

Once you’re clued up, you can begin investing some money into bitcoin and watch your wealth grow. When you’re ready to buy cryptocurrency , take your time to begin with until you understand the processes firsthand. Once you’ve seen how it works inside and out, you can then begin to invest large amounts of money should you wish. However, much to the surprise of many, even smaller investments in bitcoin can bring a tidy return!

Career and Education

Whether you’re a parent considering your children’s education or a student unsure of your future steps, education is unquestionably an investment worth making. Having a strong education and going above and above in your studies will allow you to start a lasting profession that will be financially rewarding to you in the future. The more you learn, the better your chances of finding a well-paid job are.

Keep in mind that financial aid is available to students who otherwise may not be able to pursue their academic goals. Education should not be viewed as a financial burden, and there is plenty of support available if you search for it. One alternative is to take a part-time university course while working. This will help you to live a comfortable life while learning and earn valuable experience for your CV.

Even if your work experience has nothing to do with the position you’re applying for, it’s always a good idea to include some on your resume while looking for a job. An employer, for example, would prefer to hire someone who has demonstrated customer service expertise over someone who has never worked before. When you combine it with your degree, you should have a much simpler time landing the job you want.

Children

While you cannot “purchase” children, having a family is an investment in your life that is well worth the money. If creating a family has always been a desire of yours and you and your spouse are ready to have children, why not get started now? However, you should educate yourself on how much money you’ll need to sustain your children since the amounts can be shocking to many new parents.

Children are a fantastic source of youthfulness and provide joy to the lives of many people. So, while having a kid isn’t always a financial investment, it is unquestionably a good one to consider for your health, heart, and life. They are nothing short of spectacular.

Cars and Driving

Even if driving isn’t a necessity for everyone, it does make life a little easier for a lot of individuals. If you haven’t learned to drive yet, now is a good time to start thinking about it so you can start reaping the rewards. Here are a few examples:

  1. You have the freedom to drive wherever you choose without having to rely on anybody else.
  2. It gives you peace of mind to know that you can go anywhere fast in an emergency.
  3. Being able to drive to work, the store, and to pick up the kids from school
  4. The ability to drive your family on vacation

Because the cost of driving lessons rises every year, the sooner you start learning to drive, the less expensive it will be. If you’re short on time, consider taking an intensive driving course, which will allow you to study and pass your test in a few weeks (you can take time off work) and get you back on the road right away. Look at intensive driving lessons in your region and consider the benefits and drawbacks of your circumstance.

The cost of having a car might be prohibitive for some people, even if they have passed their driving test. Buying a used car might be affordable at first, but issues with the car can end up costing considerably more than expected. One excellent option is to finance a new car. Service, insurance, and tax are all included in one monthly price. You’ll know exactly how much you’re paying for your car upfront, and you’ll drive away in a brand new one!

Collectibles

Have you ever started collecting items for your personal pleasure? Is there anything in particular that you’re interested in? You might be surprised to learn that millions of people throughout the world are able to retire on the profits they receive from selling their personal memorabilia. Whether you were a fan of comic books or vinyl records as a kid, you may want to discover how much they’re worth right now. Holding on to these objects and ensuring that they remain in excellent shape will improve their worth as time passes. Furthermore, if you are able to add to your collection, the sum you would receive if you sold them will only rise in value over time!

Alcohol

Finally, one of the most bizarre investments that people make is in alcoholic beverages, specifically wine. This is because wine improves in flavor over time, and if you’re lucky enough to find the correct one, you may easily double or triple the price you spent. Other liquids, such as scotch, whiskey, and port, are in the same boat. Consider collecting wine with the hopes of making a fortune one day!

Try these 10 unusual yet successful ways to invest your money, and you’ll be surprised at how much money you may make. Keep in mind that spending wisely will pay dividends in the long term! Which of the list will you try first? Let us know in the comments below!

 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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