The Wellbeing Of Employees Is Vital

Julie Starr • November 5, 2021



The psyche is an important part of overall health and is therefore also strongly related to the performance of the employees. In order to maintain the mental health of their employees, companies can take various measures. After all, employee health is vital.

Recognize mental threats

The mental health of workers is always at risk when there are no counterbalancing factors. Situations in which professional tension dominates can be:

  • Everyday working life is tightly timed, the employees are under time stress
  • Unbridgeable differences of opinion
  • Strokes of fate in the private sphere
  • Professional achievements are not recognized and rewarded
  • Unclear task description, under-, and overstrained situation
  • Lack of job security
  • Disrespect among colleagues
  • Oppressive working atmosphere
  • The job cuts into private life
  • Biological and genetic factors (example: predisposition and/or hormonal changes)
  • The initial psychological situation. (Previous illnesses, low self-esteem, lack of frustration tolerance, tendency to perfection)

Employees may signal the existence of one of these scenarios by changing their personality. Or by reducing their work performance. You appear nervous, irritable, and restless. 

Why mental health is worth protecting

If the workforce is mentally impaired, general satisfaction and work motivation suffer. The processing time increases continuously, the quality of the individual work processes decreases. In the long term, it can lead to psychosomatic symptoms. Already now, psychological causes land in third place among the illnesses in the workplace. It is a large problem that shows no signs of slowing. The legislature has reacted to this development. The employer is responsible for analyzing the level of psychological risk in their own company. In addition to the legal obligation, from the management’s point of view, provision is also a question of turnover and fluctuation. 

Definitive basis

The overarching concept of health: The World Health Organization describes health as a state of well-being. Both in the physical, mental and social dimensions. In addition, health is characterized by the absence of health impairments.

Mental health: Mental health is a complex construct of different factors. Such as emotional, psychological, and social integrity. Job satisfaction is another aspect of the expanded understanding of mental health and every business should look into this.

Active health promotion

Mental health promotion is multifaceted and individual in many respects. In this way, health management in the professional context can be oriented towards maintaining mental health.

Prevention work

The idea of ​​mental health protection begins preventively. The working environment should be strategically valuable and health-promoting. This is achieved through an upstream risk assessment and the implementation of measures based on it. The stress factors can be hidden in work organization, workplace design, or current conflict management. Another sub-area is the early detection of work-related illnesses and the positive influence on them. As well as the successful reintegration of employees who have been absent for a longer period of time. 

Knowledge in theory

In many cases, it already helps to sensitize the workforce to the topic of mental health and its connections. This gives them the opportunity to recognize negative developments at an early stage and to understand the processes. For example, anyone who knows the classic bullying structures or the symptoms of burnout can influence them in good time.

Mindfulness

Mindfulness is a scientifically researched stress management concept. Mindfulness practice can be used in a medical or meditative setting, but also in the form of separate everyday exercises. The advantage of this method is the quick learning and use of the relaxation strategy. If the employee uses mindfulness techniques in stressful phases, they can relax for a short time and reduce their stress. Conscious breathing, mindfulness-based autogenic training or progressive muscle relaxation processes. These can be linked to one another and support this effect. All of these mechanisms focus on present sensations and create a comfortable problem distance. This increases cognitive performance and the reserves of strength are replenished.

Team-building measures

Team building helps maintain the mental health of the workforce by enhancing wellbeing and self-esteem. The focus is on solution-oriented cooperation . Each employee contributes to finding a solution with his or her professional competence. This creates functional cohesion and a sense of social belonging. There is a sense of commitment because the group can only achieve its goal as a team. This bond extends to both the company and the emotional area of ​​perception. For the continued existence of the company, team building is one of the primary resources. This is because it reduces the employees’ willingness to terminate and the associated additional work and costs.

Expert support offer

Auxiliary persons such as coaches and mediators are specially trained to maintain mental health. On request, they support the company seeking advice in terms of risk analysis. And conflict resolution and supervision. They submit suggestions for improving the corporate culture at a suitable point. And have valuable tips ready for the HR department, but also involve employees in the evaluation work. The funding offer can consist of, among other things, active workshops. As well as team-building measures, team leader and/or employee coaching, mindfulness seminars, and verbal advice.

IT support saves time and stress for staff

IT service staff should provide employees with advice and assistance. However, in order to be able to actually implement home office solutions in a meaningful way, it doesn’t necessarily take much. If you, as an employer, do not have the opportunity to equip all employees with laptops, desktop computers and much more in a timely manner. Remote access solutions ensure that your employees can access the company desktop via their private end devices. And use the corresponding programs easily without having to have the corresponding software. And/or hardware at home. However, it is important to have reliable remote support solutions, i.e. IT specialists . These are available to your employees in such cases and who help you set up your workplace at home. In the best case, qualified IT specialists should be available every day, in order to guarantee a smooth workflow. The relevant IT specialists can directly access the employees’ end devices. So problems are resolved in this way before actual damage can occur. 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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