Make Green the New Black with Sustainable Branding Ideas

Branding can be hard enough to achieve. Throw sustainability into the mix, and things will become much more complex. But sustainable branding isn’t impossible with a step in the right direction. There are systematic changes your business must make, such as reorganizing core company strategies. However, it isn’t too challenging with the right frameworks. From partnering with green suppliers to modernizing brand culture, here are some planet-saving suggestions.

Installing Commercial Accessories

Grassroots branding is about getting your name out there to be associated with a particular product or service. Everything you do needs to scream quality and opportunity. Traditional branding includes logo placement, which occurs across multiple media. This includes TV, radio and print. But there are also accessories such as signs and even awnings. Patio Shades offers sustainable commercial solutions at https://patioshadesretractableawnings.com/commercial/.

Finding Green Partners

Partners can make or break a business. When it comes to modernization via sustainable efforts, partners are much more exclusive and essential. Balancing your waste against production or offsetting carbon, for example, can rely on what your partners do just as much or more than your company. Partners with solid sustainability values are much more likely to reinforce the authenticity of your branding efforts in a sustainable way, and you can leverage the marketing.

Sustainable Branding through Ethical Sourcing

Much like finding reliable green partners, ethical sourcing can become a valued and essential part of your company’s branding. More than a gimmick or marketing tool, ethical sourcing has a direct impact on the planet, place, and people. A study from the University of Michigan concluded that US choosing-made products over imports can reduce carbon emissions by 21%. Yet there are also knock-on effects on local environments, economies, and even culture.

Cultivating Sustainable Brand Culture

Further to culture, your brand culture plays a core role in marketing and branding in a sustainable way. Without inherent positive qualities, your company will be set for failure on critical sustainability issues. This includes greenwashing when you should be focusing on real change that contributes to authentic sustainability. This ensures your business genuinely helps the planet and people, and customers are also able to see through thin promises and goals.

Measure and Manage Sustainability

So, how can you tell if your efforts are having a positive or negative impact? There are many tools you can use for data these days, including AI. Measuring performance allows you to optimize your actions. You can relay this through all public channels as part of a more sustainable brand effort. Some examples include conducting surveys, using recognized ESG frameworks such as SASB and GRI, and referring back to data for positive decisions.

Summary

The traditional routes of marketing are still part of sustainable branding. You can use eco-friendly print media and signage. Ethical sourcing of materials and products that sustain your business will help sustain other local partners, too, with a positive impact. Yet all your efforts are for nothing without action. Measuring and managing sustainability plans using data will help you grow. You can always refer back to this data to make positive decisions moving on.

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Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.