4 Traditional Marketing Methods Your Business Needs

The modern era has undeniably removed the need for many "old-fashioned" or analog activities and materials. This can be seen in many areas, including business marketing. The rise of the digital way has revolutionized how businesses reach people, allowing for a more targeted, cost-effective approach to marketing techniques for better results. And honestly, this is only a good thing.

However, does this mean you need to discount all traditional marketing methods and embrace a fully modern and digital approach to marketing your business? Absolutely not. In fact, that is the last thing you should be doing. These days, companies can reap a myriad of benefits from marrying the old with the new and utilizing virtual techniques and approaches for maximum impact.

Interested? This post will explore some of the more old-school marketing techniques and materials that your business can benefit from in 2024 and beyond.

Banners

An eye-catching banner can be extremely beneficial in marketing. Whether you're setting up a stall at a trade fair, advertising in a local area, or simply wanting to draw attention to something in a store, a banner can be a powerful tool that you can use repeatedly as long as you care for it correctly. This longevity provides a sense of security in your marketing efforts.

From banners that can be hung over doors to retractable banner printing for banners that can be moved and put away as required, the versatility of banners empowers you to use them in various settings. For instance, a banner for a therapist can be erected in a doctor's office, guiding those in need of mental health support to your services. This adaptability gives you the power to reach your audience wherever they are.

Direct Mail

Direct mail isn't dead and buried just yet. In fact, it can be more effective than email. One study found that direct mail has a response rate of 3.7% compared to the 1% delivered by email (source: Impact Group Marketing). This reassures you that direct mail can still be a powerful tool in your marketing arsenal.

The key to effective direct mail is to know your customers and send out communications that are relevant to them, their needs, and their connection to your business. General mailers might not achieve that 3.7% response rate, but segmenting ordnance like you owls for email, making it personal, and delivering direct, relevant information can secure the results you need from your direct mail outreach.

Flyers

We've all had unsolicited flyers posted through the door or handed to us on the streets we don't necessarily want. However, contrary to popular belief, flyers can still be effective marketing tools. Take Domino's in the UK. Each year, they deliver over £10 million in flyers. That sizable investment would be something they do if it didn't work for them.

The key to effective flyer distribution is strategy. Only distribute them when it can benefit the customer. Do you have a promotion or special time-limited offer going on? Get it on a leaflet and hand it out. Want to run a coupon promotion? Giving out flyers can be a great way to do this and ensure people retain your flyer and use them. It's not simply a case of printing a flyer for no reason. Use them strategically and they can be invaluable.

Promotional Merch

Lastly, promotional merch is still a good investment. However, like all of the above, you need to be intentional about it. You should not just print anything and everything with your logo on and throw it to an uninterested audience.

You can start with things like a printed bag for customers in your store, adapt branded uniforms for employees, sell clothing with your logo on it, or give out branded beanies for useful items that people want. All you have to do is look at big brands like Nike or Adidas and countless others to see how well their branded merch/clothing lines sell and promote the brands.

If you're a B2B business, braiding items those in your industry use is a good idea. Sell fitness equipment? Branded water bottles, protein shakers, or towels can be a great idea. If you're dealing with corporate businesses, then USB sticks, pens, pads, sticky notes, laptop bags, etc., might be a better decision for you. Know your audience, select your branded merch wisely, and let them work for you.

Traditional marketing methods shouldn't be brushed aside in favor of more targeted digital outreach options. Instead, they need to form part of your effective marketing strategy and be cleverly utilized alongside other options to yield the best results.

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Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.