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Making Your Office More Accessible
Julie Starr • October 9, 2023
It’s so important that we do all that we can to make life inclusive for everyone. As a business owner, it’s more important for you than for anyone else that you create an accessible environment for others. It doesn’t take too much to do this because all you need to do is look for a way to make your office inclusive for all who come through the doors. Equal-opportunity employers are those who are sought out by others. If you are the type of employer that includes everyone and opens the doors with better inclusion policies, people will flock to you.
From ensuring that you keep up with lift repairs in the building to making a point of adding ramps and low light switches for those in wheelchairs, you can do so much to ensure that your office better serves those with disabilities. With that to consider, here are the simple ways to make your office more accessible for others.
- Push education as much as possible. You can add all of the disability options through the office, and all you’ll have is a few lifts and ramps. You also need to educate those without disabilities to ensure proper integration into the office. This means arming all of your employees with the right knowledge about interacting with those in wheelchairs and with physical disabilities in the office. There is a chance that people don’t realize that they hold bias, and training and education will prevent that.
- Invest in good office and car park lighting. If you have people on the staff with partial vision, you have to ensure that you are appealing to their needs, too. Accessibility is about so much more than wheelchairs – it’s about all disabilities and ensuring that you are inclusive of all of them.
- Upgrade your office furniture . Your office furniture needs to be uniquely tailored to your employees but that’s to be the case for your employees that require accessibility. So, lower desks or desks that move as you need them, moveable chairs, and desks that can be easily navigated around are all important. You need to ensure that you have the right flooring, too, to make movement easy. Adding a lift into your office will also help as you can ensure that your office is accessible, too.
- Declutter. Having too much stuff lying around is a danger to everyone, not just those with high accessibility needs. You should try to make your office as clear of clutter as possible, in whatever way you can. There are a lot of things you might want to think about here. It might be wise, for instance, to make use of some self storage facilities so you can store items elsewhere. And generally make sure that you have a place for everything. If you can do that, it’s going to help a lot.
- Hire cleaners. This may not be the first thing that springs to mind but hiring cleaners for a more accessible office is important. You want to ensure that you don’t have to worry about clutter and trash everywhere, and you don’t want to have to worry about dirty floors and desks. Organization and cleaning is all-important so that you can keep everyone from having accidents as they move around the workplace.
Accessibility and inclusion are both important for your business. If you make sure that you have the right policies in place, you’re going to appeal to more candidates who want to work with employers that truly care.
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences. At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability. Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.