To get started, reach out: info@taigacompany.com
5 Ways To Foster A More Sustainable Business
Julie Starr • October 9, 2023
Sustainability should be a core part of every company’s mission and values. Not only is it great for the planet, but it’s great for business, too. It lets you bring in more customers and generate more revenue. It’s more than worth the cost of investing in it.
You’ll need to know how to foster a more sustainable business to achieve these results.
While that seems easier said than done, it’s far from complicated. You shouldn’t have to spend too much time and effort on it.
Some strategies are well worth it, as they’ll have more of an impact than you’d think.
- Reduce Waste - Have you thought about how much waste your business generates? It could be a lot more than you’d think, especially when it comes to manufacturing any products. Look at every part of your supply chain and figure out if there’s anything that you can change to reduce waste. Reusing materials and similar strategies can be a great way of cutting down on this.
- Encourage Remote Work - Your employees will need to use cars or similar forms of transport to get to and from work. That means burning up fuel, which harms the environment. By switching to a remote working culture, you cut that out completely. You’ll end up being more sustainable with a simple switch, and you shouldn’t have to worry about work not getting done. You’ll be better off because of it.
- Partner With Sustainable Suppliers - The suppliers you work with play a role in how sustainable your company is. Look into options that are actually sustainable. That could be as simple as Googling ‘sustainable outsourced IT services near me,’ or something similar, and you shouldn’t have much to worry about. You’ll still get things done while being more sustainable.
- Use Green Office Supplies - The supplies you have in your office can be one of the more overlooked ways you could be harming the environment. If you use a lot of paper, that’s especially true. It’s worth going as green as possible with this. Switching to digital-only is recommended. You can even use energy-saving appliances and computers to help.
- Give Back - Sometimes, creating a more sustainable business doesn’t just mean focusing on the ins-and-outs of your business. It often includes giving back and actively helping the environment. There are multiple ways you can do this, and donating to environmental charities can be one of the more notable ways of doing this. Consider setting up a regular donation to give back to groups that help the environment.
If you want to foster a more sustainable business, you’ll need to be willing to put some time and effort into it. You shouldn’t have to make extraordinary changes to do this, however. Instead, some of the smaller changes could be well worth it.
You’ll have to be consistent with your efforts, though. It could take a little while to actually make your business more sustainable, but it’ll be worth it. You’ll benefit the planet while bringing more customers in, making it well worth it.
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.