Optimize Your Company’s Sustainability With These Tips

Julie Starr • March 4, 2022



It’s not uncommon to hear of more businesses becoming more sustainable. You may have seen much of your competition doing so.

That could lead you to wonder whether it’s something that your company should do. That’s typically a ‘yes,’ and there are more than a few reasons why.

Alternatively, you could already know that you need to do this. You mightn’t know how to make your business more sustainable, however.

It could take more effort than you’d think. By focusing on particular areas, you shouldn’t have a problem making your business more sustainable.

That’ll be seen in quite a few ways, such as reduced waste, a lowered environmental impact, and more.

Why Make Your Business More Sustainable?

You could wonder why you should make your business more sustainable. You might see it as an extra cost and extra effort. That isn’t the case.

There are more than a few benefits to making your company more sustainable . Some of the more notable of these include:

  • Better Brand Image: How customers view your company is essential to your success. You’ll need to build a positive reputation. Improved sustainability is a step you could make toward that.
  • Attract Better Employees: More and more workers are environmentally-conscious. They won’t work for companies that aren’t. If you want to attract the best talent in your industry, then you’ll need to attract them. Being a sustainable business will help you do that.
  • More Efficient With Resources: As a business owner, you’ll need to ensure that your company is as efficient as possible. That means not wasting your resources. By being more sustainable, you’ll become more efficient with these. You’ll use less electricity and fewer resources. That could also reduce your costs.

The benefits of being a sustainable business can be more than enough of a reason to concentrate on it. If you are, you’ll need to know how to make your business more sustainable.

There can be more to the process than you’d expect. That doesn’t have to mean that it’ll be complicated, however.

It could be more straightforward than you’d think.

How To Make Your Business More Sustainable Quickly & Easily

Employ The Right People

Your employees will be one of the driving forces behind your company. You’ll need to ensure that they’re able to do their jobs to a high standard.

Naturally, focusing on their skills when you’re hiring them is recommended. That isn’t the only thing you’ll need to consider, however.

You’ll also need to ensure that they can work with your other employees, alongside sharing your company’s values. There are more than a few ways that you can do so.

Much of this comes during the hiring and onboarding process. You could consider using a Firo-B , among other assessments, during this time.

It’ll help ensure you’re hiring the best people for the role.

Focus On Products & Packaging

If you sell products, these will be one of the most important factors to consider when becoming more sustainable. They could be one of the largest drivers of your emissions and environmental impact.

Taking several steps to reduce this impact is recommended. Some of the more notable include:

  • Choosing local suppliers.
  • Picking sustainably sourced materials and supplies.
  • Using recycled or biodegradable materials.

You should also focus on your packing with this. Making this eco-friendly should be a priority. Taking a similar approach as you do with your products – such as using recycled materials – is recommended.

Consider Green Shipping

Green shipping is vital for any sustainability-minded company that delivers its products. While most people think of packaging with this, you’ll need to focus on more than that.

  1. Consolidate orders whenever you can.
  2. Cut down on how much packaging you use.
  3. Use biodegradable or recycled materials.

Implementing as many green shipping strategies as possible is recommended. While this could have an impact on your costs, it’ll reduce your impact on the environment.

How To Make Your Business More Sustainable: Wrapping Up

If you don’t know how to make your business more sustainable, you could feel as though there’s nothing you can do. That isn’t the case.

There are more than a few things that every business can do to become more environmentally friendly. While this will take effort, it can be more than worth it.

With the various benefits that becoming more sustainable offers, there’s no reason not to focus on this. Taking this approach doesn’t need to be as difficult as you’d assume.

Taking a few specific steps can be more than recommended. Doing so will be more straightforward than you’d think.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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