Optimize Your Company’s Sustainability With These Tips

Julie Starr • March 4, 2022



It’s not uncommon to hear of more businesses becoming more sustainable. You may have seen much of your competition doing so.

That could lead you to wonder whether it’s something that your company should do. That’s typically a ‘yes,’ and there are more than a few reasons why.

Alternatively, you could already know that you need to do this. You mightn’t know how to make your business more sustainable, however.

It could take more effort than you’d think. By focusing on particular areas, you shouldn’t have a problem making your business more sustainable.

That’ll be seen in quite a few ways, such as reduced waste, a lowered environmental impact, and more.

Why Make Your Business More Sustainable?

You could wonder why you should make your business more sustainable. You might see it as an extra cost and extra effort. That isn’t the case.

There are more than a few benefits to making your company more sustainable . Some of the more notable of these include:

  • Better Brand Image: How customers view your company is essential to your success. You’ll need to build a positive reputation. Improved sustainability is a step you could make toward that.
  • Attract Better Employees: More and more workers are environmentally-conscious. They won’t work for companies that aren’t. If you want to attract the best talent in your industry, then you’ll need to attract them. Being a sustainable business will help you do that.
  • More Efficient With Resources: As a business owner, you’ll need to ensure that your company is as efficient as possible. That means not wasting your resources. By being more sustainable, you’ll become more efficient with these. You’ll use less electricity and fewer resources. That could also reduce your costs.

The benefits of being a sustainable business can be more than enough of a reason to concentrate on it. If you are, you’ll need to know how to make your business more sustainable.

There can be more to the process than you’d expect. That doesn’t have to mean that it’ll be complicated, however.

It could be more straightforward than you’d think.

How To Make Your Business More Sustainable Quickly & Easily

Employ The Right People

Your employees will be one of the driving forces behind your company. You’ll need to ensure that they’re able to do their jobs to a high standard.

Naturally, focusing on their skills when you’re hiring them is recommended. That isn’t the only thing you’ll need to consider, however.

You’ll also need to ensure that they can work with your other employees, alongside sharing your company’s values. There are more than a few ways that you can do so.

Much of this comes during the hiring and onboarding process. You could consider using a Firo-B , among other assessments, during this time.

It’ll help ensure you’re hiring the best people for the role.

Focus On Products & Packaging

If you sell products, these will be one of the most important factors to consider when becoming more sustainable. They could be one of the largest drivers of your emissions and environmental impact.

Taking several steps to reduce this impact is recommended. Some of the more notable include:

  • Choosing local suppliers.
  • Picking sustainably sourced materials and supplies.
  • Using recycled or biodegradable materials.

You should also focus on your packing with this. Making this eco-friendly should be a priority. Taking a similar approach as you do with your products – such as using recycled materials – is recommended.

Consider Green Shipping

Green shipping is vital for any sustainability-minded company that delivers its products. While most people think of packaging with this, you’ll need to focus on more than that.

  1. Consolidate orders whenever you can.
  2. Cut down on how much packaging you use.
  3. Use biodegradable or recycled materials.

Implementing as many green shipping strategies as possible is recommended. While this could have an impact on your costs, it’ll reduce your impact on the environment.

How To Make Your Business More Sustainable: Wrapping Up

If you don’t know how to make your business more sustainable, you could feel as though there’s nothing you can do. That isn’t the case.

There are more than a few things that every business can do to become more environmentally friendly. While this will take effort, it can be more than worth it.

With the various benefits that becoming more sustainable offers, there’s no reason not to focus on this. Taking this approach doesn’t need to be as difficult as you’d assume.

Taking a few specific steps can be more than recommended. Doing so will be more straightforward than you’d think.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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