Optimize Your Company’s Sustainability With These Tips

Julie Starr • March 4, 2022



It’s not uncommon to hear of more businesses becoming more sustainable. You may have seen much of your competition doing so.

That could lead you to wonder whether it’s something that your company should do. That’s typically a ‘yes,’ and there are more than a few reasons why.

Alternatively, you could already know that you need to do this. You mightn’t know how to make your business more sustainable, however.

It could take more effort than you’d think. By focusing on particular areas, you shouldn’t have a problem making your business more sustainable.

That’ll be seen in quite a few ways, such as reduced waste, a lowered environmental impact, and more.

Why Make Your Business More Sustainable?

You could wonder why you should make your business more sustainable. You might see it as an extra cost and extra effort. That isn’t the case.

There are more than a few benefits to making your company more sustainable . Some of the more notable of these include:

  • Better Brand Image: How customers view your company is essential to your success. You’ll need to build a positive reputation. Improved sustainability is a step you could make toward that.
  • Attract Better Employees: More and more workers are environmentally-conscious. They won’t work for companies that aren’t. If you want to attract the best talent in your industry, then you’ll need to attract them. Being a sustainable business will help you do that.
  • More Efficient With Resources: As a business owner, you’ll need to ensure that your company is as efficient as possible. That means not wasting your resources. By being more sustainable, you’ll become more efficient with these. You’ll use less electricity and fewer resources. That could also reduce your costs.

The benefits of being a sustainable business can be more than enough of a reason to concentrate on it. If you are, you’ll need to know how to make your business more sustainable.

There can be more to the process than you’d expect. That doesn’t have to mean that it’ll be complicated, however.

It could be more straightforward than you’d think.

How To Make Your Business More Sustainable Quickly & Easily

Employ The Right People

Your employees will be one of the driving forces behind your company. You’ll need to ensure that they’re able to do their jobs to a high standard.

Naturally, focusing on their skills when you’re hiring them is recommended. That isn’t the only thing you’ll need to consider, however.

You’ll also need to ensure that they can work with your other employees, alongside sharing your company’s values. There are more than a few ways that you can do so.

Much of this comes during the hiring and onboarding process. You could consider using a Firo-B , among other assessments, during this time.

It’ll help ensure you’re hiring the best people for the role.

Focus On Products & Packaging

If you sell products, these will be one of the most important factors to consider when becoming more sustainable. They could be one of the largest drivers of your emissions and environmental impact.

Taking several steps to reduce this impact is recommended. Some of the more notable include:

  • Choosing local suppliers.
  • Picking sustainably sourced materials and supplies.
  • Using recycled or biodegradable materials.

You should also focus on your packing with this. Making this eco-friendly should be a priority. Taking a similar approach as you do with your products – such as using recycled materials – is recommended.

Consider Green Shipping

Green shipping is vital for any sustainability-minded company that delivers its products. While most people think of packaging with this, you’ll need to focus on more than that.

  1. Consolidate orders whenever you can.
  2. Cut down on how much packaging you use.
  3. Use biodegradable or recycled materials.

Implementing as many green shipping strategies as possible is recommended. While this could have an impact on your costs, it’ll reduce your impact on the environment.

How To Make Your Business More Sustainable: Wrapping Up

If you don’t know how to make your business more sustainable, you could feel as though there’s nothing you can do. That isn’t the case.

There are more than a few things that every business can do to become more environmentally friendly. While this will take effort, it can be more than worth it.

With the various benefits that becoming more sustainable offers, there’s no reason not to focus on this. Taking this approach doesn’t need to be as difficult as you’d assume.

Taking a few specific steps can be more than recommended. Doing so will be more straightforward than you’d think.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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