Own A Business? Follow A Path of Sustainability

Julie Starr • July 13, 2021



Sure, owning a business means caring about profits, fostering partnerships, and maintaining a healthy work environment. But, when was the last time you analyzed your business through the lens of sustainability ? 

If this year has taught the public anything, it’s that our environment is at peril. In the 21st century threats to the environment put wildlife populations and habitats in jeopardy. Every year the news spreads stories of deforestation, global warming, water pollution, natural resource depletion, and alarming growth of population.

Sustainability is the practice of meeting your needs without hindering the ability of future generations to do the same. It’s a basic concept of limiting the waste of natural, social, and economical resources that affect the environment. 

As a business owner, you might have too much on your hands to give yourself another task. Know it’s not about shifting your focus from growing your business to abandoning your goals to pursue total sustainability. Rather, by following simple steps, you will be an ally to a movement concerning the reduction of carbon emissions that requires responsibility and ethical awareness. 

Improving Ethical Awareness: Leading With Example

The first step starts with you. Actions speak louder than words. If you are urging your team to follow a sustainable lifestyle, practice this yourself. Preaching about sustainability will only get you so far. 

Have discussions about issues in your business that contradict environmental efforts. Address such problems with strategies that both earn you profits and follow the doctrine of sustainability. 

Equipment & Materials 

Depending on your business Invest in equipment that lasts longer. Not only will you be saving a pretty penny in the long run, but you will also lower the amount of equipment you throw out due to wear and tear. Purchase computer chairs , office desks , and cabinets that are durable and reliable. 

Ditch paper altogether. Businesses are thriving in the digital world and there is little to no reason to continue using paper as a form of marketing, advertisement, or announcement. 

Work Environment & Waste

This step requires no excessive investment or effort. You must simply discuss work environment expectations that align with sustainability. For example, encourage employees to inform themselves of environmental campaigns and their mission. 

Let your team know of the rules surrounding waste. Have bins where you can throw away the glass, plastic, and metals for them to be later recycled. 

Your Legacy

Be mindful of what type of legacy you are leaving behind. Why only be a successful business owner but also an individual that demonstrates an understanding of the importance of sustainability and takes action?

Adapting a business to become more economically sustainable is not an easy job. Yet, practicing the aforementioned steps and engaging in the movement of sustainability sets your business apart. 

Sustainability is not about preferences, but about exercising responsibility, having common principles, and tuning in to your community’s circumstances. 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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