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Sure, owning a business means caring about profits, fostering partnerships, and maintaining a healthy work environment. But, when was the last time you analyzed your business through the lens of sustainability
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If this year has taught the public anything, it’s that our environment is at peril. In the 21st century threats to the environment put wildlife populations and habitats in jeopardy. Every year the news spreads stories of deforestation, global warming, water pollution, natural resource depletion, and alarming growth of population.
Sustainability is the practice of meeting your needs without hindering the ability of future generations to do the same. It’s a basic concept of limiting the waste of natural, social, and economical resources that affect the environment.
As a business owner, you might have too much on your hands to give yourself another task. Know it’s not about shifting your focus from growing your business to abandoning your goals to pursue total sustainability. Rather, by following simple steps, you will be an ally to a movement concerning the reduction of carbon emissions that requires responsibility and ethical awareness.
Improving Ethical Awareness: Leading With Example
The first step starts with you. Actions speak louder than words. If you are urging your team to follow a sustainable lifestyle, practice this yourself. Preaching about sustainability will only get you so far.
Have discussions about issues in your business that contradict environmental efforts. Address such problems with strategies that both earn you profits and follow the doctrine of sustainability.
Equipment & Materials
Depending on your business Invest in equipment that lasts longer. Not only will you be saving a pretty penny in the long run, but you will also lower the amount of equipment you throw out due to wear and tear. Purchase computer chairs , office desks , and cabinets that are durable and reliable.
Ditch paper altogether. Businesses are thriving in the digital world and there is little to no reason to continue using paper as a form of marketing, advertisement, or announcement.
Work Environment & Waste
This step requires no excessive investment or effort. You must simply discuss work environment expectations that align with sustainability. For example, encourage employees to inform themselves of environmental campaigns and their mission.
Let your team know of the rules surrounding waste. Have bins where you can throw away the glass, plastic, and metals for them to be later recycled.
Your Legacy
Be mindful of what type of legacy you are leaving behind. Why only be a successful business owner but also an individual that demonstrates an understanding of the importance of sustainability and takes action?
Adapting a business to become more economically sustainable is not an easy job. Yet, practicing the aforementioned steps and engaging in the movement of sustainability sets your business apart.
Sustainability is not about preferences, but about exercising responsibility, having common principles, and tuning in to your community’s circumstances.