POS Advertising For Conscious Brands

Julie Starr • February 18, 2021



If you are the owner of any retail store one thing you cannot ignore is POS advertising. There are many different marketing tools you have at your disposal. The in-store options alone are extensive, from window displays to seasonal displays. However, there is no denying that one of the key things that all businesses need to take into account is POS display. In this post, we will present you with all of the information you need to know about this. 

Firstly, it is imperative to determine what POS display is. POS stands for Point Of Sale , which essentially relates to any display you have next to the checkout area. This is an extremely effective form of advertising. After all, when someone is waiting to pay for their goods they don’t have the time to consider any purchases effectively, and therefore they are more likely to make a snap impulse buy. Not only this, but it’s a good way to leave a lasting impression on your customers as well, which is why you can advertise any upcoming events or discounts, or even your social media accounts. 

Now you have a good idea as to why POS displays are so important, and now you need to know how to get the most from yours. If you are advertising any of your products, you should make sure you don’t showcase anything that is too expensive. If you showcase some of your cheaper products your customers will be more likely to make an impulse buy. Aside from this, you need to make sure that the displays are a good representative of your brand identity. They need to fall in line with the other aspects of your shop, matching the colors used and the overall style.

As a conscious brand, you need to make sure that the materials you use are sustainable. It is also a good idea to look for a POS system that can be used in many different ways, so that you can easily switch the design up without having to spend any more money or use any more materials. You should consider working with an expert like Action-mailing.com to have your POS printed effectively and to ensure that sustainability is at the core.

In addition to this, it is so important to make sure that your POS display is bold and stands out, as you will obviously want it to catch the eye. Not only this, but don’t make the mistake of making the displays easy to get to. Your customers should be able to access the products, leaflets, or whatever else is on show, with ease.

Hopefully, you now have a better understanding of POS display and the reasons why it is so important. It doesn’t matter what type of retail store you have, this is definitely something that needs to be considered carefully. There are plenty of great products available to you, and it’s a good idea to change your display on a regular basis too.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.