What Are The Benefits Of Becoming A More Sustainable Business?

Julie Starr • February 18, 2021



Once, not too long ago, the word ‘sustainability’ was something of a buzzword, a fad, something to garner attention but not much else. Today things are, thankfully, very different. Today, we know that offering a more sustainable business to your customers is something that can have a truly positive impact on the planet.   

It can also, as a bonus, have a definite positive impact on your bottom line. When you are able to conscientiously integrate sustainability into your business practices, you’ll find there are a number of excellent benefits that come your way. Read on to find out what they are. 

Improved Brand Image

There are many things you can do that will give you a good brand image. You can comply with all the latest regulations including those related to minimum salaries and ITAR compliance . You can help out in your local community. You can be a good employer. You can have excellent customer service. 

  However, along with all of these important elements, another important way that you can improve your brand image is through sustainability. Consumers are becoming more aware of how a company acts in relation to the environment – or doesn’t act, as the case may be – and this can influence their buying decisions. If you can show that you are a sustainable business that is going to great lengths to protect the planet, more people will choose to buy from you than from your competition because of the excellent brand image you portray.   

Increased Productivity And Reduced Costs 

You might think that becoming a more sustainable business is going to eat into your profits and increase your costs, but the truth is the opposite in most cases. When you develop more sustainable business practices, you will also have the chance to make your business run more efficiently; you will need to because you are going to have to change the way you work; you might have to change suppliers as well. At its most basic level, things like turning off the lights when you leave a room and installing better insulation in your business premises will save you money in the long term. 

When it comes to increased productivity, your employees are going to be able to see the changes you’re making and, for the most part, it will make them feel proud to be working for such a conscientious business. They will therefore work harder and be more productive as a result.   

Attract Investors 

Unless you start your business with a great deal of capital behind you that you can use as you wish within the company to help it grow, it’s likely that at some point you’re going to need some form of investment to help take your business to the next level. The complication with this is that many, many other small businesses are going to be looking for the same kind of investment from the same investors. You need to ensure that your business stands out from the crowd and is the one that is most exciting to the people looking to invest. 

  Sustainability is something that will set you apart. It will show that you are a serious business owner who understands the mood of the business world and is doing what it can to make things better. Investors are not going to want to have their name associated with any business that isn’t making specific inroads when it comes to sustainability – if you can show that your business has respect for the environment you will win out. 

  On a similar note, you will also be able to attract the best talent when you are looking to employ someone within the business. Much like investors, candidates are going to be wary of putting their reputations at risk by taking on a role within a company that does nothing to promote eco-friendly working or sustainability. If you want the very best team you can hire, you need to be the very best company you can be – and that means being sustainably conscious.   

Reduced Waste 

Although very simple, and perhaps rather obvious, the fact that when you change and become a more sustainable business you will have less waste is an important one to bear in mind. Even if you only focus on recycling paper, and turning your office into a paperless one (as far as this is possible, and thanks to technology this is becoming more doable in a variety of different ways), you will save a lot of waste. 

  Paper itself is made using high levels of energy, and if you can use less of it, and recycle the paper you do use where possible, you will be conserving trees, forest habitats, water, electricity, and waste. 

Impress Shareholders 

If you have shareholders, you can show your sustainability ventures to them, proving that not only are you being morally and ethically positive but also that you are saving money, as we’ve mentioned above. 

  Since sustainability can be used to lower costs and increase profit, there is no reason why your shareholders wouldn’t be pleased with this. As a business owner, keeping your shareholders happy is yet another task that you need to spend time focusing on, and if you can do it through sustainability, that’s even better for you, your business, and the planet in general. 

Increased Preparedness For The Future 

We’ve already looked into how being a sustainable business will help you to comply with current legislation and improve your brand image. What is also important is that being sustainable and putting good practices in right now means that you will be better prepared for the future and the changes in legislation that are sure to come about to make the planet a greener one. 

  Business and industry are always at the forefront of any large changes like this, and if you can make smaller changes now then there will be less disruption in the future. Of course, you may well need to make additional changes to comply completely with whatever new legislation is going to come out in years to come, but by getting ahead of the game, you can start in a better position than most other businesses, including many of your competitors. 

Healthier Work Environment 

Every employer has a duty of care to their employees and that should mean that those employees are kept safe when at work – it’s the least they should expect. Health and safety is a big part of many items of legislation and laws surrounding business, and when you comply with this and are able to keep your employees working in a safe environment, your reputation will be a positive one. 

  Not only that, but the safer and more secure your staff is, the less time they will take off work; they will be happy to come in and work their hardest for you knowing that their well-being is taken care of. 

  Being a more sustainable business automatically means that your workspaces are healthier places to be for your employees. There will be fewer chemicals used, for example, and the ones that are might be plant-based. There will be cleaner air. There will be fewer hazards within the building. This will give you healthier, happier staff. 

  Conclusion

Sustainability is no longer something that is done on a whim and without understanding exactly what it means. Today, sustainability is a very real part of our world, both at home and at work, and for business owners, it is crucial that they are able to adapt their businesses to this new model of working – it makes a big difference in every conceivable way.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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