Professionals Who Can Grow Your Business
Julie Starr • February 21, 2022
Any
entrepreneur
worth their salt will know that running a business is a stressful thing to do. They also know that it’s highly rewarding and when you choose to go it alone, you’re going to get so much out of it. Maintaining the business you’ve put together so that it’s a successful one takes a little time and effort but it also takes some help. You could try to go it alone in your business, but you should consider the fact that there is nothing wrong with some help to get things moving.
You want your business to grow, and for that to happen, you need to think about how you could ask to invest their expertise and their ideas (and hey, why not their money?) to help you out. Going it alone is tough enough but you don’t have to put yourself or your business through that. From the marketing services you hire outside of your business to the help you get from the mentor you’ve chosen, you need to know who the best people are who can grow your business. Below, we’ve put together a list of the experts you should contact to make sure that your business is above the rest.
- A wealth manager. A wealth manager is going to advise you on all things financial in your business. More than an accountant, a wealth manager is going to help you to take control of your money and offer you the expert advice that you need to manage your budget properly. If you’re finding it hard to control your spending, then a wealth manager is going to be the best person you have on your payroll.
- A lawyer. Every single business should have a lawyer on retainer. You couldn’t get through owning a business legitimately without legal counsel, and having a lawyer on retainer is going to be cheaper long term than having to hire someone every time you need a little advice or help. They may also be the right person to speak to if you need some help with negative working situations.
- An IT wizard. Your business is always going to benefit from an IT expert on site. This is the digital age and that means you need an IT expert on your side to keep your business running and your infrastructure safe. You want to increase your brand reach where possible and that means an IT expert is a must to help you to get your brand where you want it to go.
- A marketing expert. Some companies like to outsource and whether you hire in-house or you outsource elsewhere, you need an expert to help you with your strategy and getting new customers on board.
- A friend. An expert who can grow your business includes a friend, someone you can trust. You want someone who will talk with you about your ideas and be your sounding board. A friend is a perfect person to do that for you as they’ll give you the gentle honesty you need.
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions: Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.