Business Sustainability Challenges And How To Resolve Them

Julie Starr • February 22, 2022



If you think “business sustainability” is still just a buzzword, think again. According to a global survey by Unilever, there is a $1 trillion market opportunity for brands that showcase their sustainability efforts, with a third of consumers preferring sustainable brands. The Business and Sustainable Development Commission report also indicates that sustainable businesses have become one of the most lucrative business sectors. But achieving business sustainability is still a challenge for most businesses. So, are you thinking about making your business more sustainable? Here are some challenges you can expect when making that sustainability shift. 

Making your sustainable efforts more visible 

Whitewashing your sustainability efforts does not cut it anymore as far as your consumers are concerned. In other words, it is no longer enough to simply claim that your company is taking measures to make its operations, products, and services more environmentally friendly. Your clients, potential customers, or target audience will start demanding some level of transparency in your sustainability efforts. They would want to see, for example, what measures you’ve adopted to reduce your carbon footprints and how measurable those strategies or measures are.

  You’ve probably seen how powerful the demand for transparency in the pay gap and diversity is and how that has affected several businesses. You can expect that same level of demands on your business regarding sustainability efforts. 

Collaborating for sustainability

In most cases, adopting sustainability measures requires businesses to make systemic changes in the operations and collaboration with their stakeholders, from suppliers to consumers. That means finding the right partners who will enhance your eco-friendly efforts. If you already have suppliers you work with, you might also need to speak with them (and other stakeholders) to make the needed changes. But if that isn’t an option, your best alternative is to look for new partners who understand your sustainability goals and thread the same part. For example, if you’re now looking for more sustainable ways to generate power for your business, you’ll find that companies like Volvo Penta focus on providing sustainable power solutions for businesses. 

Your ability to measure and report your efforts

As indicated earlier, you can expect your target audience and sustainability advocates to demand transparency and accountability from you. A key factor in meeting that demand is your ability to measure how effective or otherwise your sustainability efforts are. The general public aside, measuring your businesses’ strategies will also help you determine whether your efforts are paying off or otherwise. It gives you a fair idea of what you’re doing right and what needs changing. Considering the increasing growth of sustainability reporting standards and rankings, it will help to know how to streamline your reporting in a way that reduces redundancy, produces a positive impact, and resolves any form of inconsistency. 

Scrutinizing future viability 

From all indications, sustainability is here to stay. This is reflected in Ramboll’s recent study, which indicates that 95% of companies consider sustainability as key for long-term business success. But you need to be able to scrutinize it

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.