Rebrand Your Business To Bring It In Line With More Sustainable Values

Julie Starr • July 8, 2021



It’s 2021, and we all understand the importance of being sustainable. And that doesn’t start and stop with the individual. It has become a fundamental part of modern business practice to operate more environmentally sustainable. 

Yet when many businesses first launched, being green wasn’t on the agenda. So it wasn’t integrated into the company branding. Now your business might be doing its part for the planet but doesn’t have a brand that screams sustainability. And the customer must understand the company’s doing its bit. That’s because they’re switched on about sustainability too. They’ll opt for brands who shout about all the good and green things they’re doing. 

Joey Armstrong says rebranding efforts show a company positioning itself for the future. And that’s what business-minded companies will do. They evolve with the times. And they let their consumers in on the secret too. But are there other reasons you should consider a rebrand too?

How Do You Know It’s Time To Rebrand?

Your company brand is more than just the logo and image created to catch the eye of consumers. It’s about what you stand for, customer experience, and what they come to expect from you. While showing off your sustainable values is one reason why it might be time for a rebrand, what other situations call for a rethink?

  • To Differentiate

Most likely, some brands do a similar thing to you. And sometimes, you can have similar branding. So it might be the perfect time for a rebrand when you want to stand out from the crowd. 

  • Shed Your Old Reputation

Sometimes your brand holds onto a bad reputation , even years down the line. If that’s the case, rebranding is absolutely essential. You can show how far the company has company and gain new confidence from your customer base. 

  • As The Business Evolves

Much like adopting more sustainable values as your company becomes environmentally conscious, you must rebrand as the business evolves. It’s a great way to show the public your new values and that you mean it. 

  • To Breath New Life

Sometimes, your brand just needs life breathing back into it. Maybe you’ve been around for years, or the old branding just doesn’t cut the mustard anymore. 

Why Is Now The Best Time To Consider Rebranding?

COVID-19 has decimated many companies. Some have shut down completely, while some have lost a lot of their customer base. Others may have just lost touch with the public thanks to little interaction. 

That’s why now is such a good time to rebrand. Whether you’ve been affected by the coronavirus outbreak or not, it’s a chance to redefine your business’s purpose. The market is ripe for new ideas, so make the most of it. 

Plus, we can see that the public consciousness is more turned on to current issues . And your business should be too. But don’t just add in new policies. Make sure people know about it. 

 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
Share by: