Rebrand Your Business To Bring It In Line With More Sustainable Values

Julie Starr • Jul 08, 2021



It’s 2021, and we all understand the importance of being sustainable. And that doesn’t start and stop with the individual. It has become a fundamental part of modern business practice to operate more environmentally sustainable. 

Yet when many businesses first launched, being green wasn’t on the agenda. So it wasn’t integrated into the company branding. Now your business might be doing its part for the planet but doesn’t have a brand that screams sustainability. And the customer must understand the company’s doing its bit. That’s because they’re switched on about sustainability too. They’ll opt for brands who shout about all the good and green things they’re doing. 

Joey Armstrong says rebranding efforts show a company positioning itself for the future. And that’s what business-minded companies will do. They evolve with the times. And they let their consumers in on the secret too. But are there other reasons you should consider a rebrand too?

How Do You Know It’s Time To Rebrand?

Your company brand is more than just the logo and image created to catch the eye of consumers. It’s about what you stand for, customer experience, and what they come to expect from you. While showing off your sustainable values is one reason why it might be time for a rebrand, what other situations call for a rethink?

  • To Differentiate

Most likely, some brands do a similar thing to you. And sometimes, you can have similar branding. So it might be the perfect time for a rebrand when you want to stand out from the crowd. 

  • Shed Your Old Reputation

Sometimes your brand holds onto a bad reputation , even years down the line. If that’s the case, rebranding is absolutely essential. You can show how far the company has company and gain new confidence from your customer base. 

  • As The Business Evolves

Much like adopting more sustainable values as your company becomes environmentally conscious, you must rebrand as the business evolves. It’s a great way to show the public your new values and that you mean it. 

  • To Breath New Life

Sometimes, your brand just needs life breathing back into it. Maybe you’ve been around for years, or the old branding just doesn’t cut the mustard anymore. 

Why Is Now The Best Time To Consider Rebranding?

COVID-19 has decimated many companies. Some have shut down completely, while some have lost a lot of their customer base. Others may have just lost touch with the public thanks to little interaction. 

That’s why now is such a good time to rebrand. Whether you’ve been affected by the coronavirus outbreak or not, it’s a chance to redefine your business’s purpose. The market is ripe for new ideas, so make the most of it. 

Plus, we can see that the public consciousness is more turned on to current issues . And your business should be too. But don’t just add in new policies. Make sure people know about it. 

 

Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024
Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024
Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.
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