Rebrand Your Business To Bring It In Line With More Sustainable Values

Julie Starr • July 8, 2021



It’s 2021, and we all understand the importance of being sustainable. And that doesn’t start and stop with the individual. It has become a fundamental part of modern business practice to operate more environmentally sustainable. 

Yet when many businesses first launched, being green wasn’t on the agenda. So it wasn’t integrated into the company branding. Now your business might be doing its part for the planet but doesn’t have a brand that screams sustainability. And the customer must understand the company’s doing its bit. That’s because they’re switched on about sustainability too. They’ll opt for brands who shout about all the good and green things they’re doing. 

Joey Armstrong says rebranding efforts show a company positioning itself for the future. And that’s what business-minded companies will do. They evolve with the times. And they let their consumers in on the secret too. But are there other reasons you should consider a rebrand too?

How Do You Know It’s Time To Rebrand?

Your company brand is more than just the logo and image created to catch the eye of consumers. It’s about what you stand for, customer experience, and what they come to expect from you. While showing off your sustainable values is one reason why it might be time for a rebrand, what other situations call for a rethink?

  • To Differentiate

Most likely, some brands do a similar thing to you. And sometimes, you can have similar branding. So it might be the perfect time for a rebrand when you want to stand out from the crowd. 

  • Shed Your Old Reputation

Sometimes your brand holds onto a bad reputation , even years down the line. If that’s the case, rebranding is absolutely essential. You can show how far the company has company and gain new confidence from your customer base. 

  • As The Business Evolves

Much like adopting more sustainable values as your company becomes environmentally conscious, you must rebrand as the business evolves. It’s a great way to show the public your new values and that you mean it. 

  • To Breath New Life

Sometimes, your brand just needs life breathing back into it. Maybe you’ve been around for years, or the old branding just doesn’t cut the mustard anymore. 

Why Is Now The Best Time To Consider Rebranding?

COVID-19 has decimated many companies. Some have shut down completely, while some have lost a lot of their customer base. Others may have just lost touch with the public thanks to little interaction. 

That’s why now is such a good time to rebrand. Whether you’ve been affected by the coronavirus outbreak or not, it’s a chance to redefine your business’s purpose. The market is ripe for new ideas, so make the most of it. 

Plus, we can see that the public consciousness is more turned on to current issues . And your business should be too. But don’t just add in new policies. Make sure people know about it. 

 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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