Simple Solutions To Help Spread The Word About Your New Business

Julie Starr • November 20, 2021



It takes a considerable amount of time, thought, and energy to create a new business, so a lot is riding on the potential success of your products and services when you finally swing open your doors to welcome your first customer. If you find that you haven’t done enough to build sufficient demand for your products and services then you’ll soon be in hot water, as you need to channel your efforts into marketing and advertising if you want to achieve a healthy turnover. Fortunately, this guide contains a number of different tips, tricks and ideas that you can make the most of to start spreading the word about your new business, and it doesn’t have to be as difficult as you might expect to get started today! So, if you’re ready to find out more, then read on to uncover some of the simplest solutions that will boost your popularity in no time at all. 

Make A Social Media Profile 

One of the best ways to spread the word about your new business in the modern day is to make your own commercial social media profile. Almost all of the most popular brands have social media accounts that they use to build their following and inform their audience, so there’s no time like the present to cash in on the opportunity to benefit yourself! It’s so easy to make a social media profile, and you can instantly start posting unique written content, creative photos and exciting videos that will begin to build your reputation and mould your new brand. You can attract followers that repost your campaigns to help build your network, and even make the most of ‘influencers’ who can share your profile to their own huge fanbase to make sure your account can grow in record time. 

Get On Television 

Making your own television advertisement is such a brilliant way to grow your audience in record time, as you can easily reach out to hundreds of thousands of people by booking a prime time slot. So many people watch their TVs every day, and with the quality of TV programs going down at such a fast rate, the adverts are often the most interesting part! Publishing an eye-catching and engaging television advert that explains your new brand and encourages audience members to come on down can have a brilliant impact on your total customer number, and it can even help to lay the foundations for future sales too – having a fun slogan that’s easy to remember will stick in the viewers’ mind for a considerable length of time, and they’ll immediately associate it with your brand, products and services. 

Ask An Expert 

With customers’ expectations advancing at such an alarming speed, even implementing an amazing social media strategy and a quality TV advert might not be enough to grow your following. If you feel as though you just don’t have what it takes to build your reputation then do not fret, as expert teams like Wefunder Marketing Agency can take the reins and steer you straight toward ultimate success. There’s no need to struggle through an unsuccessful marketing campaign when an experienced professional can do a far better job, so don’t waste your time or money if you don’t have the necessary skills. 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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