Simple Solutions To Help Spread The Word About Your New Business

Julie Starr • November 20, 2021



It takes a considerable amount of time, thought, and energy to create a new business, so a lot is riding on the potential success of your products and services when you finally swing open your doors to welcome your first customer. If you find that you haven’t done enough to build sufficient demand for your products and services then you’ll soon be in hot water, as you need to channel your efforts into marketing and advertising if you want to achieve a healthy turnover. Fortunately, this guide contains a number of different tips, tricks and ideas that you can make the most of to start spreading the word about your new business, and it doesn’t have to be as difficult as you might expect to get started today! So, if you’re ready to find out more, then read on to uncover some of the simplest solutions that will boost your popularity in no time at all. 

Make A Social Media Profile 

One of the best ways to spread the word about your new business in the modern day is to make your own commercial social media profile. Almost all of the most popular brands have social media accounts that they use to build their following and inform their audience, so there’s no time like the present to cash in on the opportunity to benefit yourself! It’s so easy to make a social media profile, and you can instantly start posting unique written content, creative photos and exciting videos that will begin to build your reputation and mould your new brand. You can attract followers that repost your campaigns to help build your network, and even make the most of ‘influencers’ who can share your profile to their own huge fanbase to make sure your account can grow in record time. 

Get On Television 

Making your own television advertisement is such a brilliant way to grow your audience in record time, as you can easily reach out to hundreds of thousands of people by booking a prime time slot. So many people watch their TVs every day, and with the quality of TV programs going down at such a fast rate, the adverts are often the most interesting part! Publishing an eye-catching and engaging television advert that explains your new brand and encourages audience members to come on down can have a brilliant impact on your total customer number, and it can even help to lay the foundations for future sales too – having a fun slogan that’s easy to remember will stick in the viewers’ mind for a considerable length of time, and they’ll immediately associate it with your brand, products and services. 

Ask An Expert 

With customers’ expectations advancing at such an alarming speed, even implementing an amazing social media strategy and a quality TV advert might not be enough to grow your following. If you feel as though you just don’t have what it takes to build your reputation then do not fret, as expert teams like Wefunder Marketing Agency can take the reins and steer you straight toward ultimate success. There’s no need to struggle through an unsuccessful marketing campaign when an experienced professional can do a far better job, so don’t waste your time or money if you don’t have the necessary skills. 

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.