Smart Steps To Improve Business Success

Julie Starr • January 14, 2022



As a leader in your company, you always want to do your best and be your best. But how do you do just that? Luckily, there are many paths on the proverbial road to success. Here are a few to execute for a positive change.

Make your website accessible and enjoyable.

Think about the times you have clicked on a website only to be frustrated by its antiquated design and lack of a cohesive payment system. You want to make the purchase, but you are unable to navigate the poor link quality and bad aesthetics.

One way to ensure your company never runs afoul of your customers is to have a customized payment page for your website. With a custom pay page, your high-quality web design and development will not change at all. Instead, the payment page will be seamlessly integrated into your site. It is hosted by experts so that the customers’ payment methods are securely processed via their system. Other server functionalities can be added to run voids and refunds, as well.

Take an impartial visit to your company’s website. After doing so, visit one or two of your competitor’s sites. Look for ways that their site shines above yours. Is the color scheme pleasing and inviting, or is it distracting? Do all of the links work? Will every page have a link to bring you back to the homepage? If you find that your site lacks basic functionality, it is time for a refresh. Make your brand easy to find and navigate. Offer pleasant visuals that will leave visitors’ eyes lingering instead of clicking away.

Surround yourself with good people.

Find people who will add value to your company. This should be in both their ability to add emotional intelligence and intellectual betterment to your brand.

Here is a video highlighting the reasons to choose your circle of influence wisely.

Be willing to embrace flexibility.

There is no one correct way to do most things in business. If you start your entrepreneurial path with a specific ideal and mindset only to reach a point of stagnation, it is time to innovate. Consider trying new ideas or methods when the old ones have exhausted their usefulness.

Look internally at your company structure, mission, and work environment. Is your team productive? Are they happy? What are the leave and attrition rates? Answering all of these questions and finding that there is a disconnect between what you envision and what your employees’ experience means change is necessary. 

In today’s changing work environment flexibility is essential to maintaining a quality workforce. Offering your staff alternatives to their current situation shows them a level of trust and caring they may not have felt before. Positive attitudes towards their company generally evoke feelings of loyalty and dedication on the part of the employee.

Just like doing your best for the environment is built into your company DNA, doing business with companies that align with your ethos is critical to your continued mission. Reassess how your company presents to the world via its website and ease of use. Grow your business with top-quality partners and achieve your goals today.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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