What Are Elements of the Most Sustainable Business Practices?

Julie Starr • January 16, 2022



There are two words that will influence the direction of business and industry from mid-Century onwards; those two words are “economy” and “sustainability.” Economy refers to how efficient we can make our industries, and sustainability relates to efficiency over time. In this article, we take a look at some of the indispensable business practices for today and tomorrow.  

Alternative Transport 

Prior to the roll-out of full digital integration for businesses, travel was still at the forefront of many industries. Sometimes it’s still necessary to fly to lo another location for a business meeting, but the need for it is dwindling quickly with the reliability of digital conference solutions. 

Nowadays, there are plenty of alternatives to flying. For instance, your employees could take the train which has far lower carbon emissions or resolve not to travel at all and work out digital solutions. If flying is the only option, you need to make sure you are offsetting the carbon. 

Digital Integration 

Digital integration sometimes refers to the integration of digital devices and platforms, but it can also mean the integration of digital technologies into businesses instead of the carbon-heavy methods of the past. Digital integration is now happening rapidly and needs to be embraced. 

Whether you need a method for interacting with colleagues or business partners on a daily basis or a system to make your business more efficient and sustainable, there are digital solutions that can help. So, don’t invest in practices that cost the earth; go digital instead!  

The Six Sigma Method 

When a business is more efficient, it contributes to sustainability. Less wasted resources in the commercial processes means that business efficiency is not only good for revenue streams, but it is also good for sustainability. One such method is the Six Sigma Method for efficiency. 

The Six Sigma Method was introduced in the early eighties through Motorola and has since been used by other major brand names such as General Electric. Boeing, and Toshiba. The Six Sigma Method is a form of goal setting to pare down your business processes to improve them. 

Off-setting Carbon 

Modern digital solutions mean that carbon-heavy flights are less viable in today’s business world, but that doesn’t mean that businesses don’t need industry flights now and then. Flying is one of the largest contributors to global carbon output, adding around 25% extra to the air. 

If you need to fly, then make sure you offset your carbon by planting trees or investing in carbon-neutral projects. Not only is this practice needed to help governments achieve the global climate targets, but it’s also necessary for the image of your business and personal contribution.  

Energy Alternatives

The quantity of carbon in the atmosphere is the biggest concern as we move into the middle of the century; as carbon in the atmosphere grows, the temperature continues to rise via the greenhouse effect, which is harmful to life on the planet and endangers many species.

The good news is that we have alternatives to the carbon-heavy practices of the past. Instead of burning significant quantities of fossil fuels to drive industries, we can switch to sustainable alternatives such as electric power from renewable energy sources. It’s best for business.

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.