What Are Elements of the Most Sustainable Business Practices?

Julie Starr • January 16, 2022



There are two words that will influence the direction of business and industry from mid-Century onwards; those two words are “economy” and “sustainability.” Economy refers to how efficient we can make our industries, and sustainability relates to efficiency over time. In this article, we take a look at some of the indispensable business practices for today and tomorrow.  

Alternative Transport 

Prior to the roll-out of full digital integration for businesses, travel was still at the forefront of many industries. Sometimes it’s still necessary to fly to lo another location for a business meeting, but the need for it is dwindling quickly with the reliability of digital conference solutions. 

Nowadays, there are plenty of alternatives to flying. For instance, your employees could take the train which has far lower carbon emissions or resolve not to travel at all and work out digital solutions. If flying is the only option, you need to make sure you are offsetting the carbon. 

Digital Integration 

Digital integration sometimes refers to the integration of digital devices and platforms, but it can also mean the integration of digital technologies into businesses instead of the carbon-heavy methods of the past. Digital integration is now happening rapidly and needs to be embraced. 

Whether you need a method for interacting with colleagues or business partners on a daily basis or a system to make your business more efficient and sustainable, there are digital solutions that can help. So, don’t invest in practices that cost the earth; go digital instead!  

The Six Sigma Method 

When a business is more efficient, it contributes to sustainability. Less wasted resources in the commercial processes means that business efficiency is not only good for revenue streams, but it is also good for sustainability. One such method is the Six Sigma Method for efficiency. 

The Six Sigma Method was introduced in the early eighties through Motorola and has since been used by other major brand names such as General Electric. Boeing, and Toshiba. The Six Sigma Method is a form of goal setting to pare down your business processes to improve them. 

Off-setting Carbon 

Modern digital solutions mean that carbon-heavy flights are less viable in today’s business world, but that doesn’t mean that businesses don’t need industry flights now and then. Flying is one of the largest contributors to global carbon output, adding around 25% extra to the air. 

If you need to fly, then make sure you offset your carbon by planting trees or investing in carbon-neutral projects. Not only is this practice needed to help governments achieve the global climate targets, but it’s also necessary for the image of your business and personal contribution.  

Energy Alternatives

The quantity of carbon in the atmosphere is the biggest concern as we move into the middle of the century; as carbon in the atmosphere grows, the temperature continues to rise via the greenhouse effect, which is harmful to life on the planet and endangers many species.

The good news is that we have alternatives to the carbon-heavy practices of the past. Instead of burning significant quantities of fossil fuels to drive industries, we can switch to sustainable alternatives such as electric power from renewable energy sources. It’s best for business.

By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.