What Are Elements of the Most Sustainable Business Practices?

Julie Starr • January 16, 2022

There are two words that will influence the direction of business and industry from mid-Century onwards; those two words are “economy” and “sustainability.” Economy refers to how efficient we can make our industries, and sustainability relates to efficiency over time. In this article, we take a look at some of the indispensable business practices for today and tomorrow.

Alternative Transport

Prior to the roll-out of full digital integration for businesses, travel was still at the forefront of many industries. Sometimes it’s still necessary to fly to lo another location for a business meeting, but the need for it is dwindling quickly with the reliability of digital conference solutions.

Nowadays, there are plenty of alternatives to flying. For instance, your employees could take the train which has far lower carbon emissions or resolve not to travel at all and work out digital solutions. If flying is the only option, you need to make sure you are offsetting the carbon.

Digital Integration

Digital integration sometimes refers to the integration of digital devices and platforms, but it can also mean the integration of digital technologies into businesses instead of the carbon-heavy methods of the past. Digital integration is now happening rapidly and needs to be embraced.

Whether you need a method for interacting with colleagues or business partners on a daily basis or a system to make your business more efficient and sustainable, there are digital solutions that can help. So, don’t invest in practices that cost the earth; go digital instead!

The Six Sigma Method

When a business is more efficient, it contributes to sustainability. Less wasted resources in the commercial processes means that business efficiency is not only good for revenue streams, but it is also good for sustainability. One such method is the Six Sigma Method for efficiency.

The Six Sigma Method was introduced in the early eighties through Motorola and has since been used by other major brand names such as General Electric. Boeing, and Toshiba. The Six Sigma Method is a form of goal setting to pare down your business processes to improve them.

Off-setting Carbon

Modern digital solutions mean that carbon-heavy flights are less viable in today’s business world, but that doesn’t mean that businesses don’t need industry flights now and then. Flying is one of the largest contributors to global carbon output, adding around 25% extra to the air.

If you need to fly, then make sure you offset your carbon by planting trees or investing in carbon-neutral projects. Not only is this practice needed to help governments achieve the global climate targets, but it’s also necessary for the image of your business and personal contribution.

Energy Alternatives

The quantity of carbon in the atmosphere is the biggest concern as we move into the middle of the century; as carbon in the atmosphere grows, the temperature continues to rise via the greenhouse effect, which is harmful to life on the planet and endangers many species.

The good news is that we have alternatives to the carbon-heavy practices of the past. Instead of burning significant quantities of fossil fuels to drive industries, we can switch to sustainable alternatives such as electric power from renewable energy sources. It’s best for business.

< Older Post

Newer Post >

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.