Sustainability Ideas for Your Business

Julie Starr • June 11, 2021



In the past cost reduction was all that mattered to businesses that wanted to turn a profit and grow, but these days the motivations and practices need to be more sustainable and progressive to achieve the same results. This is largely due to changes in consumer demand, culture, and government policies. 

So how can you make your business more sustainable? You can start by reading the ideas in this article and taking steps to implement them in your business. If you’re not thinking about sustainable packaging and ethical distribution channels today, you will be in the near future. 

Change you packaging 

The days of cheap plastic packaging are all but over, even companies that still use it will admit that it’s less viable due to the changes in customer expectations. Additionally, sustainable packaging can also be cheap and it provides an effective marketing tool. 

If your business is using cheaply produced plastic it’s an excellent area to look at to grow your business and make it more progressive. Sustainable packaging can be FSC cardboard or biodegradable plastic. 

Redesign your distribution 

Making your business more sustainable is about looking at your processes and materials and making decisions based on environmental and marketing criteria. When it comes to your distribution channels there is likely to be room for improvement. 

Initially, businesses are set up to be as cost-effective as possible, but that isn’t always the most sustainable methodology. Today’s savvy consumers are well aware of distribution channels and can see how a company performs on sustainability. 

Take sustainable payments

The world of payment processing is changing and becoming more sustainable as a result. Digital wallets and online money might not be in the mainstream just yet but with more platforms and systems emerging, like card scanners , it’s only a matter of time. 

So how is this way of taking payments more sustainable? In the first instance, there is no paper money, instead, there are ——, so there is a smaller carbon footprint as a result. Unlike cash, digital payments only use a fraction of the energy to produce and distribute. 

Chemical-free cleaning 

If you want to make your business more sustainable you need to target the big stuff like your distribution channels and your packaging, but equally, you need to think about how your company is running internally and whether you need to introduce more eco-friendly products. 

Chemical-free cleaning is easier than ever with more brands and products catering to this practice. Chemical-free cleaning is often as effective as products using bleach and other chemicals that are damaging to the water supply.

Energy efficiency 

As with Chemical-free cleaning within your business you need to look at the energy efficiency of your building to see if you can make any reductions and savings. Considering your business energy efficiency is both sustainable and cost-effective. 

Some ideas include investing in eco-friendly appliances like eco kettles and smaller computers and laptops with a variety of standby features. You might also optimize your office for energy efficiency and install a smart meter to track energy usage.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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