Why Diversity In Your Supply Chain Matters

Julie Starr • June 10, 2021



In today’s economy, many businesses are identifying diversity as a key priority for their future growth. Alongside other initiatives and corporate social responsibility (CSR), customer increasingly expects the companies they do business with to reflect their own priorities when it comes to ethical, diverse and sustainable business practices. 

Your company might be making huge steps towards improving diversity and inclusion within your own workplace, but how far does that extend into your supply chain? 

With the wealth of information and transparency available on the internet, potential clients will be able to tell if you don’t practice what you preach. So why does ensuring diversity in the supply chain matter? 

Customer expectations

If you think that choosing suppliers comes down solely to price, you’re in for a shock in the future. Consumers have high expectations of the companies they do business with. Younger generations in particular have far less brand loyalty than seen previously. They aren’t afraid to vote with their feet and take their business elsewhere. Focussing on diversity and inclusion only in the context of your own organization is only a superficial fix. 

Companies such as Walmart and IBM have made public commitments to spend a significant portion of their budgets with diverse businesses and those who meet certain sustainability criteria. This is becoming a common company policy in organizations across the world, which recognize the multitude of benefits it can have. 

Using a multitude of consumer research and data enrichment services, you will be able to identify exactly what matters to your target market. 

Talent retention 

The battle to find and retain good employees is one faced by most companies. Yet recent research has shown that employees would consider leaving a company that did not reflect their own personal set of values. Since high employee turnover is indicative of low employee engagement, it’s an issue that needs to be addressed. Better, more engaged employees directly contribute to the success of a company. If you have a diverse supply chain policy in place, make sure that this is communicated to existing employees and stakeholders. 

Profit growth

A growing, diverse population means that companies now actively target minority demographics as potential customers. Additionally, more and more businesses are now set up and run by a more diverse cross-section of people. This economic growth can filter through the supply chain, making businesses more profitable. 

Many organizations are investing in working with diverse suppliers as they realize that they can provide exceptional returns.

Competitive edge

Diversifying your supply chain can develop its competitive advantage by developing new target audiences. Millennials and Genz comprise the most diverse generations in history and they value diversity in the companies they buy from. 

Fostering innovation

Diverse, smaller suppliers, working with larger organizations, often find it easier to innovate and adapt to changes rapidly.  This kind of market agility leads to an innovative culture. Innovation pushes markets forward and opens up new opportunities for everyone involved in the process. 

Key points

By embracing diversity and inclusion beyond your own company can be the foundation of success for your company. Using diverse suppliers can boost profits, open up new target markets to your company. It’s also great for stakeholder management and employee engagement too.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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