Taking Your Business International: Key Steps to Take

Julie Starr • May 6, 2022



When you run a business, you’re going to have one key thing at the forefront of your mind at all times – making sales and generating profit. Making money is what will help your business to stay afloat, allow you to pay your employees, help you to invest in new products and services and then, ultimately, provide you with a good income.

It’s not all too surprising, then, that the majority of business owners are constantly looking for new ways to make money. Now, one of the best areas you can focus on is expanding your business (once it’s stable and you’ve created your brand) and taking it international. Expanding to an international market is going to open your products and services up to – quite literally – a whole new world of customers. This means more interest, more sales and more profit. Here are a few steps you can take to achieve this.

Consider Standards

Different countries have different rules and requirements for products, so you need to make sure that you’re meeting the international standard if you’re planning on selling to customers in countries outside of your own. This will help you to not only serve your customers as best possible, but it will also help to protect your brand, your reputation and your company from legal action down the line.

Focus on Ecommerce

To reach an international audience, you’re going to have to focus on your website. Your website is the platform that will allow people from all around the world to look at what you’re offering and make purchases. An online store is open at all times, allowing for differences in time zones, and can be made accessible worldwide. You will need to work with a website designer and web developer to add some simple features to your site, like allowing customers to switch the site’s language and the currency that they’re shopping in. You will also need a copywriter to develop a good shipping information page where you can explain where your products can ship to, how much each destination will cost and whether the customer is likely to receive customs or import charges.

Organize Order Fulfilment

If you’re going to sell internationally, you’re going to have to be able to ship your products internationally. This will mean taking a look at your order fulfillment process. You may need to work with different companies and providers to make sure that your items are packaged in a way that will survive long haul transport, as well as ensuring that you can pass everything through customs, security checks, and other challenges while still making a profit. Remember that shipping internationally can be expensive, so you will likely have to charge the customer the shipping costs.

Eco Minded

Another option is to explore business sustainability as a means toward cost savings , supporting the environment, and delivering improved products and services to your clients.

As you can see, taking your business international holds a lot of potential for extra profit, but you will have to invest time and effort into the venture. Hopefully, some of the advice above will help you with this.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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