The Green Office Trend Is Transforming The Economy

Julie Starr • May 29, 2020



When Wiliam Blake described the “dark, Satanic mills” of the industrial revolution, he articulated what nineteenth-century people thought: industrialization was at odds with nature. 

In the early days, the effects of trade and commerce on the environment were relatively limited. Factories were still incredibly rare. And the average country didn’t have the scientific apparatus to collect data on the environment. Nobody knew if burning coal in factories was poisoning the lungs of children. 

Today, though, things are different, and we fundamentally appreciate that modern economies take a toll on the environment. The goal now is to create some kind of win-win situation – one in which we keep our current lifestyle, and enable the planet to survive the next million years.

Businesses have a role to play in this process. Not only do they need to make sustainable products, but they also need to ensure that their working practices are green. Many companies, therefore, are investing in green premises – campuses that will confirm them as eco-conscious brands. 

The supporting industry behind this trend is now considerable. Thousands of architects and design firms are churning out reprographics that minimizes water and carbon usage while providing amenities for green modes of travel, like bicycle storage. Firms are also looking to provide full bathroom facilities on site so that people can freshen up after journeying to work under their own steam. 

The trend for green business premises, however, isn’t just changing the workplace but also transforming the economy as a whole. Companies across sectors now realize that if they want to impress consumers and clients about their green credentials, they have to walk the walk. They can no longer justify cramming people into high-rise offices that guzzle the Earth’s resources. They need something fundamentally more sustainable

Already we see firms experimenting with all kinds of solutions. Vertical gardens, for instance, adorn the cladding of many buildings. Companies are also installing solar on their roofs and special glass to help with insulation and heating. 

Innovations, however, are arriving all the time. Architects, for instance, now understand the importance of creating “energy-positive” buildings that produce more energy than they consume, providing the necessary slack for going carbon neutral.

Companies are also investigating the concept of creating “living walls” in their office complexes. Building surfaces could become replete with plants and shrubs , creating a kind of urban rainforest effect. Planners believe the overall impact will be positive because it will help to scrub the air of pollution while also assisting pedestrians in feeling relaxed.

Another innovation concerns that of floating settlements. Land space is limited and precious, and urban sprawl is creating problems for habitats and wildlife. Planners now see the potential of constructing floating communities or even entire cities offshore with no ground-based footprint. These structures would sit on the sea, allowing cities to expand beyond the shoreline instead of the wilderness. 

Therefore, the greening of business premises will transform the economy and change the way we work. As technology improves, costs will fall. And that can only be a good thing. 

 

By Julie Starr May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.
By Julie Starr May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.