The Techniques Your Business Needs to Connect with Customers

Julie Starr • July 17, 2020



Connecting with customers is a necessity for all businesses that want to grow, building their customer base, and retaining existing customers. For a modern business, it’s essential to have a brand that customers are able to connect with. Advertising and customer service can no longer be as simple and direct as they once were. There’s a lot that goes into creating the right strategy for approaching customers and forming relationships with them, including psychology and sociology. If your business needs help to connect with customers better, there are many different techniques that you can use to get the results that you want.

Treat Customers As Individuals
 One of the most significant things that businesses can do to connect with customers is to treat them as individuals. Even B2B businesses that are dealing with decision-makers within companies can take a more personal approach to working with them. Instead of treating everyone in the same way, it’s important to take a unique and tailored approach to each of them. For example, you might speak to customers differently depending on how much contact they have had with your brand. Those new to your brand might receive different messaging to those who have been interacting for longer or are already your customers.

Handle Concerns and Complaints
 It’s great when your business is going well, and you receive positive feedback. However, not all of the feedback that you receive can be positive. You will sometimes have concerns and complaints to deal with, and they can’t be ignored. Connecting with customers means that you need to engage with negative feedback too. Of course, responding in the right way is vital. That’s why it’s worth training your customer service representatives in how to do it, and escalating anything particularly important to the right people. Negative feedback handled incorrectly could do a lot of damage to any brand’s reputation.

Explore Different Communication Channels
 A choice of communication channels is essential for any business that wants to reach their customers. It’s important to consider your customer and the communication channels that they might prefer. Some B2B businesses might need to ensure they are available on the phone at all times, while B2C companies might put more focus on social media or online chat. Ideally, most businesses would have a choice of communication channels available for customers. Giving your customers options allows them to engage with you in the ways that suit them best. It means that staying in touch is never an inconvenience for them.

Use Social Media
 Social media is one of the communication channels that you can offer to customers as a customer service option. However, it can also be more than that. If you ask any digital marketing agency today, they will tell you the value of using social media. It allows you to build your brand and to connect with customers in new ways. There are many ways to use social media, with various platforms available that can be used differently. Some platforms are more visual, some are geared toward businesses, and others are suitable for engaging in conversations with customers. Social media is great for building a brand and creating a better connection with customers.

Have Face-to-Face Conversations
 With so many different ways to speak with customers, you can often communicate with them without seeing them in person. Sometimes this can mean miscommunication or the inability to convey tone properly. Meeting people face-to-face is a better way to communicate with clients in many instances. B2B businesses can benefit from choosing this type of conversation when they want to get to know their clients and take a personal approach. If in-person meetings aren’t possible or convenient, video conferencing can provide an alternative that works for many. It’s not exactly the same as meeting face-to-face, but it still allows you to see each other.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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