The Techniques Your Business Needs to Connect with Customers

Julie Starr • July 17, 2020



Connecting with customers is a necessity for all businesses that want to grow, building their customer base, and retaining existing customers. For a modern business, it’s essential to have a brand that customers are able to connect with. Advertising and customer service can no longer be as simple and direct as they once were. There’s a lot that goes into creating the right strategy for approaching customers and forming relationships with them, including psychology and sociology. If your business needs help to connect with customers better, there are many different techniques that you can use to get the results that you want.

Treat Customers As Individuals
 One of the most significant things that businesses can do to connect with customers is to treat them as individuals. Even B2B businesses that are dealing with decision-makers within companies can take a more personal approach to working with them. Instead of treating everyone in the same way, it’s important to take a unique and tailored approach to each of them. For example, you might speak to customers differently depending on how much contact they have had with your brand. Those new to your brand might receive different messaging to those who have been interacting for longer or are already your customers.

Handle Concerns and Complaints
 It’s great when your business is going well, and you receive positive feedback. However, not all of the feedback that you receive can be positive. You will sometimes have concerns and complaints to deal with, and they can’t be ignored. Connecting with customers means that you need to engage with negative feedback too. Of course, responding in the right way is vital. That’s why it’s worth training your customer service representatives in how to do it, and escalating anything particularly important to the right people. Negative feedback handled incorrectly could do a lot of damage to any brand’s reputation.

Explore Different Communication Channels
 A choice of communication channels is essential for any business that wants to reach their customers. It’s important to consider your customer and the communication channels that they might prefer. Some B2B businesses might need to ensure they are available on the phone at all times, while B2C companies might put more focus on social media or online chat. Ideally, most businesses would have a choice of communication channels available for customers. Giving your customers options allows them to engage with you in the ways that suit them best. It means that staying in touch is never an inconvenience for them.

Use Social Media
 Social media is one of the communication channels that you can offer to customers as a customer service option. However, it can also be more than that. If you ask any digital marketing agency today, they will tell you the value of using social media. It allows you to build your brand and to connect with customers in new ways. There are many ways to use social media, with various platforms available that can be used differently. Some platforms are more visual, some are geared toward businesses, and others are suitable for engaging in conversations with customers. Social media is great for building a brand and creating a better connection with customers.

Have Face-to-Face Conversations
 With so many different ways to speak with customers, you can often communicate with them without seeing them in person. Sometimes this can mean miscommunication or the inability to convey tone properly. Meeting people face-to-face is a better way to communicate with clients in many instances. B2B businesses can benefit from choosing this type of conversation when they want to get to know their clients and take a personal approach. If in-person meetings aren’t possible or convenient, video conferencing can provide an alternative that works for many. It’s not exactly the same as meeting face-to-face, but it still allows you to see each other.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.