Tips For Starting Your Online Eco Business

Julie Starr • July 20, 2020



Starting a business has never been simple. It involves determination and expertise that are garnered over years of hard work in your industry. Whatever your business model, the field of eco-friendly products and services is ever-growing. Running a business is an intense, never-ending grind which takes serious patience and deftness of spirit. From connecting with your customer base , to setting up your IT services, to maintaining cybersecurity, to design features – as a business owner you will wear many hats. If that sounds like it’s your bag, here are some tips for starting your online eco-business.

Finding Your Niche
 Finding your niche within sustainability culture is about seeing the needs of the market. In the era of COVID-19, online businesses boomed, due to the fact that everybody had to stay at home and shop almost exclusively online. Eco-friendly online businesses were able to thrive and serve the needs of their communities by providing safe, sustainable services, and products to those who are passionate about the environment and climate. 

Whatever your business model, you need a niche. A gap in the market that nobody else has filled yet. The world is already in a climate crisis – your business’ sustainable services are needed. Instead of despairing at the state of the world, see it as an opportunity to fulfill the needs that others have failed to. 

The Benefits of Outsourcing
 Many new businesses are afraid to outsource. This is because outsourcing seems expensive, and many new business owners are protective of their brand and their products. They do not want anybody to step in and change up their specific branding. However, it is actually highly beneficial to your business to have a fresh set of eyes cast over your projects. Plus, unless you are a wizard who is trained in every single area of expertise across the board of business, you are likely to need help. 

One area of your online business that you should consider outsourcing is, of course, the IT side of things. Outsourced IT for Businesses assures that your cybersecurity, payments, data, and website are watertight and ready for customers to rely on. 

Transparency
 As an eco-friendly company, transparency is essential. Many companies claim to be eco-friendly while providing little to no information about the sources of their product lines. This is referred to as green-washing and essentially means that the company is using eco-friendly branding in order to be trusted by their customers who are concerned for the environment – but they don’t actually use eco-friendly resources. 

In order to be an eco-friendly company, you must do more than green-washing. You should be transparent about where you source your materials from, how they are transported, how much those who make them are paid, and how your company is helping the planet thrive, not just survive. Transparency will separate you from the green-washing companies who use eco-labeling to boost sales and establish you well within the environmental activism community.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.