Thinking of Starting an E-commerce Business: Here’s What You Need to Know

Julie Starr • May 23, 2022



Starting an eCommerce business can be a great way to make money and be your boss. However, there are a few things you need to know before you get started. This blog post will discuss the basics of starting an eCommerce business, including tips on choosing a product, setting up your store, and marketing your business. We will also discuss the challenges of running an eCommerce business and offer advice on how to overcome them. So if you’re thinking of starting an eCommerce business, read on!

1) Choosing a product or service to sell:

When starting an eCommerce business, one of the first things you need to do is choose a product or service to sell; this can be a tricky task, as there are millions of products and services out there. However, you can keep a few things in mind when making your decision. First, consider what you’re passionate about – this will help you narrow down your options and make it more likely to stick with your business in the long run.

Second, think about what people are willing to pay for – just because you love a particular product doesn’t mean anyone else will be willing to buy it! And finally, don’t be afraid to get creative – many successful businesses are selling unique and innovative products.

2) Setting up your store:

Once you’ve decided on a product or service to sell, it’s time to set up your store. If you’re selling physical products, you’ll need to find a way to ship them to your customers. And if you’re selling digital products, you’ll need a payment processor such as PayPal or Stripe. You’ll also need to create attractive and user-friendly product listings and write compelling copy to convince people to buy from you.

If all of this sounds like too much work, don’t worry – there are plenty of eCommerce platforms that can help you get started, such as Shopify, BigCommerce , and WooCommerce. These platforms will take care of the technical aspects of setting up your store, so you can focus on running your business.

3) Start driving traffic

Once your store is up and running, it’s time to start driving traffic to it. The best way to do this is through search engine optimization (SEO). This involves optimizing your website, and product listings for the keywords people search for. For example, if you’re selling women’s clothing, you’ll want to use keywords such as “women’s fashion,” “ladies clothes,” and “women’s apparel.”

In addition to SEO, you can also drive traffic to your store through social media, email marketing, and paid advertising. The important thing is to get creative and experiment with different marketing tactics to find what works best for your business.

4) Overcoming challenges

Running an eCommerce business is not without its challenges. One of the biggest challenges you’ll face is competition. With many other companies selling similar products, it can be hard to stand out from the crowd. However, one way to overcome this challenge is by offering superior customer service. Another way is to focus on a niche market – this will make it easier to attract customers looking for what you’re selling.

Another common challenge faced by eCommerce businesses is managing inventory and shipping logistics. This can be a time-consuming and challenging task, but there are ways to simplify it. For example, you can use drop shipping services such as Amazon FBA or Shopify Shipping. These services will take care of shipping and delivery for you to focus on other aspects of your business.

5) Hiring the right team

As your eCommerce business grows, you’ll need to start hiring employees to help you with the day-to-day running of your store. This can be a daunting task, as it’s crucial to find people who are both skilled and trustworthy and who understand a fleet manager’s job responsibilities when hired. However, there are a few things you can do to make it easier.

First, take your time when hiring – don’t just hire the first person who applies! Second, use social media and online job boards to reach out to potential candidates. And finally, consider using an employment agency that specializes in eCommerce businesses. These agencies will have a good understanding of the skills and experience you’re looking for, and they’ll be able to find candidates that match your needs.

6) Growing your business

Once you’ve overcome the challenges of setting up and running your eCommerce business, it’s time to start thinking about growth. One way to do this is by expanding your product range . This will give customers more reasons to visit your store, making it easier to attract new customers.

Another way to grow your business is by opening up new distribution channels. For example, if you’re selling physical products, you could start selling on Amazon or eBay. Or, if you’re selling digital products, you could begin selling through an app on the app store such as the App Store or Google Play. By expanding your reach, you’ll be able to attract more customers and increase sales.

7) Making it sustainable

The final step is to make your eCommerce business sustainable. This means finding ways to generate consistent revenue and profit over the long term. One way to do this is by diversifying your income streams. For example, you could start selling products on a subscription basis or start offering services in addition to your physical products.

Another way to make your business sustainable is by focusing on customer retention. This involves keeping customers happy and satisfied, so they continue to buy from you in the future. There are several ways to do this, such as offering loyalty programs, providing excellent customer service, and regularly sending out marketing emails.

Starting an Ecommerce business is a great way to build a successful and sustainable company. First, however, it’s essential to be aware of the challenges you’ll face and plan for them. By following the tips in this article, you’ll be well on your way to setting up a successful Ecommerce business.

By Julie Starr March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.
By Julie Starr March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
Share by: