Thinking of Starting an E-commerce Business: Here’s What You Need to Know

Julie Starr • May 23, 2022



Starting an eCommerce business can be a great way to make money and be your boss. However, there are a few things you need to know before you get started. This blog post will discuss the basics of starting an eCommerce business, including tips on choosing a product, setting up your store, and marketing your business. We will also discuss the challenges of running an eCommerce business and offer advice on how to overcome them. So if you’re thinking of starting an eCommerce business, read on!

1) Choosing a product or service to sell:

When starting an eCommerce business, one of the first things you need to do is choose a product or service to sell; this can be a tricky task, as there are millions of products and services out there. However, you can keep a few things in mind when making your decision. First, consider what you’re passionate about – this will help you narrow down your options and make it more likely to stick with your business in the long run.

Second, think about what people are willing to pay for – just because you love a particular product doesn’t mean anyone else will be willing to buy it! And finally, don’t be afraid to get creative – many successful businesses are selling unique and innovative products.

2) Setting up your store:

Once you’ve decided on a product or service to sell, it’s time to set up your store. If you’re selling physical products, you’ll need to find a way to ship them to your customers. And if you’re selling digital products, you’ll need a payment processor such as PayPal or Stripe. You’ll also need to create attractive and user-friendly product listings and write compelling copy to convince people to buy from you.

If all of this sounds like too much work, don’t worry – there are plenty of eCommerce platforms that can help you get started, such as Shopify, BigCommerce , and WooCommerce. These platforms will take care of the technical aspects of setting up your store, so you can focus on running your business.

3) Start driving traffic

Once your store is up and running, it’s time to start driving traffic to it. The best way to do this is through search engine optimization (SEO). This involves optimizing your website, and product listings for the keywords people search for. For example, if you’re selling women’s clothing, you’ll want to use keywords such as “women’s fashion,” “ladies clothes,” and “women’s apparel.”

In addition to SEO, you can also drive traffic to your store through social media, email marketing, and paid advertising. The important thing is to get creative and experiment with different marketing tactics to find what works best for your business.

4) Overcoming challenges

Running an eCommerce business is not without its challenges. One of the biggest challenges you’ll face is competition. With many other companies selling similar products, it can be hard to stand out from the crowd. However, one way to overcome this challenge is by offering superior customer service. Another way is to focus on a niche market – this will make it easier to attract customers looking for what you’re selling.

Another common challenge faced by eCommerce businesses is managing inventory and shipping logistics. This can be a time-consuming and challenging task, but there are ways to simplify it. For example, you can use drop shipping services such as Amazon FBA or Shopify Shipping. These services will take care of shipping and delivery for you to focus on other aspects of your business.

5) Hiring the right team

As your eCommerce business grows, you’ll need to start hiring employees to help you with the day-to-day running of your store. This can be a daunting task, as it’s crucial to find people who are both skilled and trustworthy and who understand a fleet manager’s job responsibilities when hired. However, there are a few things you can do to make it easier.

First, take your time when hiring – don’t just hire the first person who applies! Second, use social media and online job boards to reach out to potential candidates. And finally, consider using an employment agency that specializes in eCommerce businesses. These agencies will have a good understanding of the skills and experience you’re looking for, and they’ll be able to find candidates that match your needs.

6) Growing your business

Once you’ve overcome the challenges of setting up and running your eCommerce business, it’s time to start thinking about growth. One way to do this is by expanding your product range . This will give customers more reasons to visit your store, making it easier to attract new customers.

Another way to grow your business is by opening up new distribution channels. For example, if you’re selling physical products, you could start selling on Amazon or eBay. Or, if you’re selling digital products, you could begin selling through an app on the app store such as the App Store or Google Play. By expanding your reach, you’ll be able to attract more customers and increase sales.

7) Making it sustainable

The final step is to make your eCommerce business sustainable. This means finding ways to generate consistent revenue and profit over the long term. One way to do this is by diversifying your income streams. For example, you could start selling products on a subscription basis or start offering services in addition to your physical products.

Another way to make your business sustainable is by focusing on customer retention. This involves keeping customers happy and satisfied, so they continue to buy from you in the future. There are several ways to do this, such as offering loyalty programs, providing excellent customer service, and regularly sending out marketing emails.

Starting an Ecommerce business is a great way to build a successful and sustainable company. First, however, it’s essential to be aware of the challenges you’ll face and plan for them. By following the tips in this article, you’ll be well on your way to setting up a successful Ecommerce business.

By Julie Starr August 9, 2025
Running an online business can feel like a constant balancing act. You’re trying to grow, keep customers happy, and still have time for yourself. The trick to making it all work long-term is to build habits and systems that last. You don’t need a complicated plan or endless resources to do it either. Here are five straightforward ways to make your business more sustainable without overcomplicating things. Focus on long-term customer relationships If you want your business to last, you need customers who keep coming back. That doesn’t just happen because you’ve got a good product or service. It’s about making people feel valued every time they interact with you. Simple things like remembering their name, following up after a purchase, or sending a quick thank-you email can make a huge difference. People are far more likely to support a business they feel connected to, so keep those relationships personal and genuine rather than purely transactional. Make your marketing work smarter A big part of sustainability is making sure your marketing isn’t draining your time or money. You want it to be efficient and get results. This is where working with seo consultants can help. They know how to make sure people can find your business online without you throwing cash at random ads. Even if you can’t hire someone right now, you can start by focusing on keywords, improving your website’s loading speed, and posting valuable content that answers the questions your customers are already asking. Streamline your products or services It’s tempting to try to offer everything to everyone, but that’s rarely a good idea. The more you offer, the more time, money, and resources you’ll end up using. Instead, focus on the things you do best and make them as good as they can be. When you streamline what you’re selling, you can put all your energy into perfecting it, which makes it easier to maintain quality over time. Customers notice when you consistently deliver something great, and they’ll trust you more for it. Keep an eye on your finances No matter how much you enjoy the creative or customer side of your business, the numbers are what will keep you going long-term. That means knowing what’s coming in, what’s going out, and where you can cut costs without cutting quality. Set yourself a monthly check-in to look at your spending and profits. If you spot something that’s not working financially, don’t leave it for months, hoping it will improve. Tackle it early and you’ll avoid bigger problems down the road. Look after yourself You can’t run a sustainable business if you’re running yourself into the ground. Burnout isn’t just bad for you, it’s bad for your customers and your bottom line. Make sure you’re setting boundaries, taking breaks, and switching off when you can. That might mean scheduling a full day without work every week or turning your phone off after a certain time. The more balanced you are, the better decisions you’ll make, and the easier it will be to keep your business moving forward without constantly feeling like you’re in survival mode. Sustainability in business isn’t about doing one big thing; it’s about making intelligent, consistent choices that build over time. Start small, keep checking in on your progress, and before you know it, your business will feel a lot steadier and more future-proof than it did before.
By Julie Starr August 8, 2025
Are you hoping to build a heavy industry business? It’s the kind of company that can have globally sweeping positive and negative effects. On the one hand, you’re contributing to the industry, ensuring there’s enough supply to meet demand, and you can do your best to operate in a sustainable way that prioritizes the environment. But on the other hand, the heavy industry has long been the most significant business polluter in the world. Despite advancements in industry technology and usage, their ranking relative to other sectors, such as food and beverage , and shipping and logistics, has remained unchanged as of 2025. Requiring extensive use of large, heavy, and expensive machinery, the fumes produced by heavy-duty factories in sectors like mining, aerospace, nautical, and metal production regularly cause harm to both human and animal life. It’s why anyone interested in investing or scaling within an industry like this needs to focus on their company’s carbon footprint. There are various ways to ensure you’re limiting your harmful output and waste, and you’ll want to use as many as possible within your operation. Check out our recommendations below. Work with Green Suppliers No matter what stage you sit at in the hypothetical supply chain, you’re likely to source at least part of your overall production material from a supplier. If that’s not the case, you’ll still need to work with companies that provide machinery and equipment, as well as replacement parts for these industrial items. All in all, to make as sustainable a choice as possible, you’ll want to commit to working with a ‘green’ supplier who makes eco-conscious choices at every step. Eco-friendly suppliers will strive to both implement sustainable practices within their production line, as well as provide sustainably made and/or extracted materials. The products and/or parts they send out are likely to be recyclable when they reach their end-of-life period, or they’ll run a scheme where you can send old or broken parts back to them. Offset Your Carbon Emissions Offsetting carbon emissions converts the waste output from your operations into something more positive. If you’re interested in programs like this , you can use official government platforms or climate charity websites to contribute. You’ll be able to find a variety of projects that have been undertaken to remove CO2 from the atmosphere, and they’ll be located in various regions across the world. You can choose to patronise as many of them as you wish, but if you want to focus on specific types, you’ll also be able to do so. When approaching a program like this, it’s usually best to offset month by month, as this helps you stay on top of your carbon footprint. Be sure to invest in as much carbon removal per tonne as your business has potentially contributed to the atmosphere in the last month. But before you go any further, there’s one thing you need to keep in mind here: Carbon offsetting is just one sustainable practice you can turn to, but it’s not the only one your business will ever need to use. Yes, it’s one of the most sustainable practices a heavy industry business can invest in. But that’s only true when it’s partnered with real-time carbon-lowering efficiencies within day-to-day operations. Repair, Rather Than Throw Away Repairing is the best option if a repair is possible. This should be the first step when evaluating old or broken-down equipment. If it can be salvaged, it should be. Otherwise, you’ll have to replace the equipment in question. Not only is that expensive, but it also means more waste to manage. And not all heavy industry tech can be recycled. Sometimes it’s potentially hazardous and needs to be disposed of carefully, and this could have harsh impacts on the surrounding environment. Repairing is your best bet, at least 80% of the time. You can get back up and running faster, and you don’t need to account for a large investment at short notice. And more equipment can be repaired than you might think. It’s not just small, singular parts that can be pulled out. Entire internal systems in even large vehicles, such as freighter ships, can be replaced by secondary parts. A marine logistics provider or deep-sea fishing operator would save a lot of money just by ordering a Cummins Rebuild Kit for one of their vessels. Deciding to put the ship out of commission and eventually scrapping it will contribute to the large-scale waste common in companies like this. Aiming to repair and limit environmental damage will get that same boat back onto the waters in seaworthy condition. Operate with Lower Emission Logistics Shipping your products to businesses and markets always generates a carbon footprint. Unless you’re operating only within the local area and you’re able to transport products back and forth on foot, this is an unavoidable issue. And seeing as you’re a heavy industry business, that’s not very likely. But some shipping options are better than others. Indeed, there are low-emission choices to be made, and you’ll want to look into these logistic partners only. You’ll likely find that air travel is a total no-go zone. Alternatives to this are long-haul road transportation or a traditional shipping company that operates via sea. Yes, even trucking your products over land generates a lot less carbon waste that can damage the environment than flying something! Staying Green as a Heavy Industry Player Working sustainably within the heavy industry is a career-long project. You’ll need to continually make moves to consider what could be streamlined into something greener and less consuming next. In the end, this can help your long-term costs decrease and stay low. Fewer risky investments, fewer fees from environmental bodies, and more productive time within your business. So, it’s not going to be easy, but it will be worth it