How to Be More Sustainable and Reduce the Amount of Paper You Use at Work

Julie Starr • May 23, 2022



Paper waste is one of the most preventable operation costs that your company will experience. We now live in an era of cloud storage and communication tends to be mobile-first too. This means that there is no excuse for you to be using paper as much as you do because it is now easier than ever to share and even store data without needing it at all. Employees tend to have a real tendency for taking printing equipment for granted, and if you want your business to be more sustainable and eco-friendly, then it is vital that you try and target this as soon as possible.

Give your Team Dual Monitors

You may feel that giving your team a dual monitor is way more expensive when compared to letting them print out details on paper, but you are missing an important point. If you have a dual-monitor setup, then you may find that your team won’t need to print out documents as often, and this can make the manual transfer of data way simpler when compared to paper. Studies have shown that dual monitors also help to increase productivity as well as user satisfaction, which is huge, to say the least.

Duplex Printing

If you print on each side of the paper, you can instantly cut down on the amount of paper you use by over 50%. If you have a duplex rule, then you can easily make sure that every employee follows this rule, and this can reduce your print costs. It’s not just printing costs that you have to worry about though. If you have a waiting room, then you may buy newspapers or magazines, but what you don’t realize is that by investing in things like this, you are also wasting paper. One way for you to work around this would be for you to invest in an entertainment system such as Loop.tv .

Print Policies

If you want to make sure that you are actively reducing the paper that you use in the workplace, you have to make sure that you communicate any expectations that you have clearly. If you have a print policy, then this will lay out the rules regarding printing, and it also helps your team to understand why you are trying to save paper. Tell your team which documents they should be printing and which ones they shouldn’t. You should also tell them what kind of printing is suited to a particular document. It may be that you only have color-printing for documents that are customer-focused and that you have black and white printing for everything else.

Empower your Employees

If reducing paper is a top priority for you, then you need to make sure that you are just not pushing it onto your employees. You have to try and make sure that you empower them so that your team regulates their use without you having to remind them constantly. You also need to make sure that your sustainability efforts are part of your culture, and that your team actively shares in the mission that you have. If you can do this, then you will soon find that it is easier for you to come out on top overall. 

Reducing Font Size

Another super-easy way for you to reduce the amount of paper that you use would be for you to try and squeeze more information onto each piece of paper that you use. If you can reduce the print margins that you have and if you can use a smaller font size, then this will make a huge difference to your paper consumption, and you may even find that it helps you to cut down on cost too.

Use Modern Printers

If you are using older print equipment, then this will really stop you from being able to implement a sustainable practice overall. If you are using older printers, then you may find that you are not able to be as efficient as you want to be when it comes to printer ink and that you are also not able to scan things into the cloud. This is the last thing that you need, but there are things that you can do to turn things around, such as by investing in a solid, modern printer. It’ll pay for itself in no time, which can save you a huge amount of money overall.

So why not see if you can implement some of these measures today to see how much you could save? It has never been easier for you to make a positive change.

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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