Ultimate Guide to Shifting Your Company into Eco-friendly Status

Julie Starr • November 3, 2021



Now more than ever, consumers are deeply researching their purchases. They want to make purchases from companies that are helping the environment, that are helping the world, not destroying it. A consumer cares and wants to know the values and ethics that a company has. Consumers are savvier more than ever, and this is only going to continue thanks to the web and the speed of widespread information. They’re actively seeking companies and products that align with their beliefs and that will want to be a part of the movement to help mother nature.

They’re willing to invest more money in products if it means that their families, loved ones, and the ecosystem can have a future on this planet. Today, businesses of all sizes are shifting towards sustainable practices. Customers are picking up on this and they have taken notice.  If you want to be one of the businesses that help save the Earth, then continue reading on how you can make both big and small changes in your company that can help the environment and allow you to gain more attention!

Look into saving energy

Looking into ways to save energy is one of the fundamental steps towards creating a more sustainable and eco-friendly business. Energy use can vary dramatically depending on the location, type, and size of a business. There are some simple ways to put a stop to this in your office such as switching all of your work to be remote (ditching the office), but there are also some other simple solutions that can be implemented as well:

  • Look into power management systems such as Energy Star
  • Switch your light bulbs
  • Bring in more direct light into the workspace
  • Use windows rather than AC in the summer months
  • Shut down all tech and lights after hours

While some of these may not be possible depending on the type of business and the type of work building (such as a store or office).

Take a look at your suppliers

Understandably, the cheapest route is going to be far more tempting but if you want to think about the environmental impact then keep in mind this may not be the best route. It may be time to look into your supply chain and possibly consider switching companies. This may help in clearing any efforts of exploitation (even if it’s not intentional).  Some questions you should ask yourself about your supplies should include “Are they fair-trade?”, “Are they sourced sustainably?”, “Are they made with recyclable or biodegradable materials?” or other questions that involve what type of product you’re needing for your business. This should also include your packaging materials. Consumers care about eco-friendly packaging so it’s best to begin looking into this as well.

Look into green delivery

If your business focuses more on retail or eCommerce, then this could be something to look into. Small businesses with a focus on sustainability tend to look into green delivery and green shipping methods. This can include logistic companies that have pick-up points, bike delivery drivers, or electric vehicles. This is one small way to reduce your business’s carbon footprint.  Some other tips for shipping and delivery can include:

  • Using as little paper as possible
  • Don’t put small packages into large boxes
  • Offer discounts on multiple orders
  • Look into cutting down on waste by having fewer boxes in the package

While it’s true many customers enjoy the unboxing experience, especially small business owners. It’s better to be as eco-friendly as possible and skip out on all the frills.

Use as little paper as possible

If you’re able to, try your best to switch the company into a paperless one. There is no need for sending out paper bills or invoices. The same can be said for documents. All of these can be used online and in digital format. There are special apps, websites, and software for sending out invoices. Internet banking is commonplace now. There are fillable PDF forms, so whenever you need signatures, this is a great alternative. Also, try to stop single-use paper. There isn’t a need for it, and this can even include toilet paper and paper towels as well.

Get your teammates onboard

Businesses create a lot of weight, far more waste than the average household.  Try to encourage everyone to begin recycling and reusing. This can be as simple as providing some recycling bins and a compost bin. There doesn’t need to be a lot of work. Encourage employees to bring in their lunch, encourage reusable containers. This can also include providing employees with a branded gift of a reusable shopping bag, water bottle, or even coffee cup. Other small ways to make a big impact can include:

  • Getting a rain collector
  • Switching to low-flow toilets and faucets
  • Discuss food waste in the workplace
  • Sell leftover cafeteria food
  • Encourage green initiative events such as a company cleanup
  • Encourage everyone to switch to sustainable commutes
  • Cut down on business trips

These are all small ways that you can help out in switching the lifestyle of your employees as well as the company culture as a whole.

Look into environmental certifications

Consumers are actively aware of business practices and they’re specifically wanting to purchase from companies that have the right certifications. It’s best to obtain a green business certification or some other type of sustainably-related certification. This shows your commitment to the environment and it’s also a way to get recognition from customers as well. Some examples can include:

There are plenty of other certifications out there and they can even vary by country or region. Just look into one that is obtainable for your business. 

Reduce unnecessary travel

It’s okay to admit that business trips are one of the best parts of work. But it’s best to cut down on them for the sake of the environment. The pandemic has proven that many meetings such as workshops, networking events, meetings, and socials can all be helped virtually. So it’s best to move forward and begin looking into a more eco-friendly way to continue these.

Minimizing travel is not only going to save a lot of money for the company but it’s also going to massively help the environment as well by cutting down your carbon footprint. This doesn’t mean that travel has to stop, but it’s best to only have company travel when it’s necessary. In the end, this is going to massively help with creating a more stable and productive business .

Make charitable contributions

If you’re wanting to offset your and your company’s environmental impact then it’s best to first begin actively supporting organizations that are aiming to help the environment. This can include conservatories, ethical charities, and those that aim to clean up our oceans. Some other ideas that you can do to help out can include

  • Donate a percentage of proceeds to environmental programs
  • Set up a fundraiser within your community
  • Start a promotion such as planting trees for every item sold
  • Getting your team on board and actively volunteering with these charities

This is a great way to create a relationship with a charitable organization while also gaining the trust of consumers as well.

Reach out and talk to consumers

It’s important to know what the consumers want. So why not go ahead and just ask? This can also include leading influencers within the industry or even a specific niche. You can ask influencers (your customers and social media followers too) what type of changes should be made to your business. They’re going to be very direct with what they believe is best. Also, listening to these customers and followers will make a big impact and a long-lasting positive impression.

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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