Ultimate Guide to Shifting Your Company into Eco-friendly Status

Julie Starr • November 3, 2021



Now more than ever, consumers are deeply researching their purchases. They want to make purchases from companies that are helping the environment, that are helping the world, not destroying it. A consumer cares and wants to know the values and ethics that a company has. Consumers are savvier more than ever, and this is only going to continue thanks to the web and the speed of widespread information. They’re actively seeking companies and products that align with their beliefs and that will want to be a part of the movement to help mother nature.

They’re willing to invest more money in products if it means that their families, loved ones, and the ecosystem can have a future on this planet. Today, businesses of all sizes are shifting towards sustainable practices. Customers are picking up on this and they have taken notice.  If you want to be one of the businesses that help save the Earth, then continue reading on how you can make both big and small changes in your company that can help the environment and allow you to gain more attention!

Look into saving energy

Looking into ways to save energy is one of the fundamental steps towards creating a more sustainable and eco-friendly business. Energy use can vary dramatically depending on the location, type, and size of a business. There are some simple ways to put a stop to this in your office such as switching all of your work to be remote (ditching the office), but there are also some other simple solutions that can be implemented as well:

  • Look into power management systems such as Energy Star
  • Switch your light bulbs
  • Bring in more direct light into the workspace
  • Use windows rather than AC in the summer months
  • Shut down all tech and lights after hours

While some of these may not be possible depending on the type of business and the type of work building (such as a store or office).

Take a look at your suppliers

Understandably, the cheapest route is going to be far more tempting but if you want to think about the environmental impact then keep in mind this may not be the best route. It may be time to look into your supply chain and possibly consider switching companies. This may help in clearing any efforts of exploitation (even if it’s not intentional).  Some questions you should ask yourself about your supplies should include “Are they fair-trade?”, “Are they sourced sustainably?”, “Are they made with recyclable or biodegradable materials?” or other questions that involve what type of product you’re needing for your business. This should also include your packaging materials. Consumers care about eco-friendly packaging so it’s best to begin looking into this as well.

Look into green delivery

If your business focuses more on retail or eCommerce, then this could be something to look into. Small businesses with a focus on sustainability tend to look into green delivery and green shipping methods. This can include logistic companies that have pick-up points, bike delivery drivers, or electric vehicles. This is one small way to reduce your business’s carbon footprint.  Some other tips for shipping and delivery can include:

  • Using as little paper as possible
  • Don’t put small packages into large boxes
  • Offer discounts on multiple orders
  • Look into cutting down on waste by having fewer boxes in the package

While it’s true many customers enjoy the unboxing experience, especially small business owners. It’s better to be as eco-friendly as possible and skip out on all the frills.

Use as little paper as possible

If you’re able to, try your best to switch the company into a paperless one. There is no need for sending out paper bills or invoices. The same can be said for documents. All of these can be used online and in digital format. There are special apps, websites, and software for sending out invoices. Internet banking is commonplace now. There are fillable PDF forms, so whenever you need signatures, this is a great alternative. Also, try to stop single-use paper. There isn’t a need for it, and this can even include toilet paper and paper towels as well.

Get your teammates onboard

Businesses create a lot of weight, far more waste than the average household.  Try to encourage everyone to begin recycling and reusing. This can be as simple as providing some recycling bins and a compost bin. There doesn’t need to be a lot of work. Encourage employees to bring in their lunch, encourage reusable containers. This can also include providing employees with a branded gift of a reusable shopping bag, water bottle, or even coffee cup. Other small ways to make a big impact can include:

  • Getting a rain collector
  • Switching to low-flow toilets and faucets
  • Discuss food waste in the workplace
  • Sell leftover cafeteria food
  • Encourage green initiative events such as a company cleanup
  • Encourage everyone to switch to sustainable commutes
  • Cut down on business trips

These are all small ways that you can help out in switching the lifestyle of your employees as well as the company culture as a whole.

Look into environmental certifications

Consumers are actively aware of business practices and they’re specifically wanting to purchase from companies that have the right certifications. It’s best to obtain a green business certification or some other type of sustainably-related certification. This shows your commitment to the environment and it’s also a way to get recognition from customers as well. Some examples can include:

There are plenty of other certifications out there and they can even vary by country or region. Just look into one that is obtainable for your business. 

Reduce unnecessary travel

It’s okay to admit that business trips are one of the best parts of work. But it’s best to cut down on them for the sake of the environment. The pandemic has proven that many meetings such as workshops, networking events, meetings, and socials can all be helped virtually. So it’s best to move forward and begin looking into a more eco-friendly way to continue these.

Minimizing travel is not only going to save a lot of money for the company but it’s also going to massively help the environment as well by cutting down your carbon footprint. This doesn’t mean that travel has to stop, but it’s best to only have company travel when it’s necessary. In the end, this is going to massively help with creating a more stable and productive business .

Make charitable contributions

If you’re wanting to offset your and your company’s environmental impact then it’s best to first begin actively supporting organizations that are aiming to help the environment. This can include conservatories, ethical charities, and those that aim to clean up our oceans. Some other ideas that you can do to help out can include

  • Donate a percentage of proceeds to environmental programs
  • Set up a fundraiser within your community
  • Start a promotion such as planting trees for every item sold
  • Getting your team on board and actively volunteering with these charities

This is a great way to create a relationship with a charitable organization while also gaining the trust of consumers as well.

Reach out and talk to consumers

It’s important to know what the consumers want. So why not go ahead and just ask? This can also include leading influencers within the industry or even a specific niche. You can ask influencers (your customers and social media followers too) what type of changes should be made to your business. They’re going to be very direct with what they believe is best. Also, listening to these customers and followers will make a big impact and a long-lasting positive impression.

 

5 Simple Ways to Make Your Online Business More Sustainable

By Julie Starr • August 9, 2025
Running an online business can feel like a constant balancing act. You’re trying to grow, keep customers happy, and still have time for yourself. The trick to making it all work long-term is to build habits and systems that last. You don’t need a complicated plan or endless resources to do it either. Here are five straightforward ways to make your business more sustainable without overcomplicating things. Focus on long-term customer relationships If you want your business to last, you need customers who keep coming back. That doesn’t just happen because you’ve got a good product or service. It’s about making people feel valued every time they interact with you. Simple things like remembering their name, following up after a purchase, or sending a quick thank-you email can make a huge difference. People are far more likely to support a business they feel connected to, so keep those relationships personal and genuine rather than purely transactional. Make your marketing work smarter A big part of sustainability is making sure your marketing isn’t draining your time or money. You want it to be efficient and get results. This is where working with seo consultants can help. They know how to make sure people can find your business online without you throwing cash at random ads. Even if you can’t hire someone right now, you can start by focusing on keywords, improving your website’s loading speed, and posting valuable content that answers the questions your customers are already asking. Streamline your products or services It’s tempting to try to offer everything to everyone, but that’s rarely a good idea. The more you offer, the more time, money, and resources you’ll end up using. Instead, focus on the things you do best and make them as good as they can be. When you streamline what you’re selling, you can put all your energy into perfecting it, which makes it easier to maintain quality over time. Customers notice when you consistently deliver something great, and they’ll trust you more for it. Keep an eye on your finances No matter how much you enjoy the creative or customer side of your business, the numbers are what will keep you going long-term. That means knowing what’s coming in, what’s going out, and where you can cut costs without cutting quality. Set yourself a monthly check-in to look at your spending and profits. If you spot something that’s not working financially, don’t leave it for months, hoping it will improve. Tackle it early and you’ll avoid bigger problems down the road. Look after yourself You can’t run a sustainable business if you’re running yourself into the ground. Burnout isn’t just bad for you, it’s bad for your customers and your bottom line. Make sure you’re setting boundaries, taking breaks, and switching off when you can. That might mean scheduling a full day without work every week or turning your phone off after a certain time. The more balanced you are, the better decisions you’ll make, and the easier it will be to keep your business moving forward without constantly feeling like you’re in survival mode. Sustainability in business isn’t about doing one big thing; it’s about making intelligent, consistent choices that build over time. Start small, keep checking in on your progress, and before you know it, your business will feel a lot steadier and more future-proof than it did before.

Sustainable Choices That Heavy Industry Businesses Can Easily Make

By Julie Starr • August 8, 2025
Are you hoping to build a heavy industry business? It’s the kind of company that can have globally sweeping positive and negative effects. On the one hand, you’re contributing to the industry, ensuring there’s enough supply to meet demand, and you can do your best to operate in a sustainable way that prioritizes the environment. But on the other hand, the heavy industry has long been the most significant business polluter in the world. Despite advancements in industry technology and usage, their ranking relative to other sectors, such as food and beverage , and shipping and logistics, has remained unchanged as of 2025. Requiring extensive use of large, heavy, and expensive machinery, the fumes produced by heavy-duty factories in sectors like mining, aerospace, nautical, and metal production regularly cause harm to both human and animal life. It’s why anyone interested in investing or scaling within an industry like this needs to focus on their company’s carbon footprint. There are various ways to ensure you’re limiting your harmful output and waste, and you’ll want to use as many as possible within your operation. Check out our recommendations below. Work with Green Suppliers No matter what stage you sit at in the hypothetical supply chain, you’re likely to source at least part of your overall production material from a supplier. If that’s not the case, you’ll still need to work with companies that provide machinery and equipment, as well as replacement parts for these industrial items. All in all, to make as sustainable a choice as possible, you’ll want to commit to working with a ‘green’ supplier who makes eco-conscious choices at every step. Eco-friendly suppliers will strive to both implement sustainable practices within their production line, as well as provide sustainably made and/or extracted materials. The products and/or parts they send out are likely to be recyclable when they reach their end-of-life period, or they’ll run a scheme where you can send old or broken parts back to them. Offset Your Carbon Emissions Offsetting carbon emissions converts the waste output from your operations into something more positive. If you’re interested in programs like this , you can use official government platforms or climate charity websites to contribute. You’ll be able to find a variety of projects that have been undertaken to remove CO2 from the atmosphere, and they’ll be located in various regions across the world. You can choose to patronise as many of them as you wish, but if you want to focus on specific types, you’ll also be able to do so. When approaching a program like this, it’s usually best to offset month by month, as this helps you stay on top of your carbon footprint. Be sure to invest in as much carbon removal per tonne as your business has potentially contributed to the atmosphere in the last month. But before you go any further, there’s one thing you need to keep in mind here: Carbon offsetting is just one sustainable practice you can turn to, but it’s not the only one your business will ever need to use. Yes, it’s one of the most sustainable practices a heavy industry business can invest in. But that’s only true when it’s partnered with real-time carbon-lowering efficiencies within day-to-day operations. Repair, Rather Than Throw Away Repairing is the best option if a repair is possible. This should be the first step when evaluating old or broken-down equipment. If it can be salvaged, it should be. Otherwise, you’ll have to replace the equipment in question. Not only is that expensive, but it also means more waste to manage. And not all heavy industry tech can be recycled. Sometimes it’s potentially hazardous and needs to be disposed of carefully, and this could have harsh impacts on the surrounding environment. Repairing is your best bet, at least 80% of the time. You can get back up and running faster, and you don’t need to account for a large investment at short notice. And more equipment can be repaired than you might think. It’s not just small, singular parts that can be pulled out. Entire internal systems in even large vehicles, such as freighter ships, can be replaced by secondary parts. A marine logistics provider or deep-sea fishing operator would save a lot of money just by ordering a Cummins Rebuild Kit for one of their vessels. Deciding to put the ship out of commission and eventually scrapping it will contribute to the large-scale waste common in companies like this. Aiming to repair and limit environmental damage will get that same boat back onto the waters in seaworthy condition. Operate with Lower Emission Logistics Shipping your products to businesses and markets always generates a carbon footprint. Unless you’re operating only within the local area and you’re able to transport products back and forth on foot, this is an unavoidable issue. And seeing as you’re a heavy industry business, that’s not very likely. But some shipping options are better than others. Indeed, there are low-emission choices to be made, and you’ll want to look into these logistic partners only. You’ll likely find that air travel is a total no-go zone. Alternatives to this are long-haul road transportation or a traditional shipping company that operates via sea. Yes, even trucking your products over land generates a lot less carbon waste that can damage the environment than flying something! Staying Green as a Heavy Industry Player Working sustainably within the heavy industry is a career-long project. You’ll need to continually make moves to consider what could be streamlined into something greener and less consuming next. In the end, this can help your long-term costs decrease and stay low. Fewer risky investments, fewer fees from environmental bodies, and more productive time within your business. So, it’s not going to be easy, but it will be worth it