Ultimate Guide to Shifting Your Company into Eco-friendly Status

Julie Starr • November 3, 2021



Now more than ever, consumers are deeply researching their purchases. They want to make purchases from companies that are helping the environment, that are helping the world, not destroying it. A consumer cares and wants to know the values and ethics that a company has. Consumers are savvier more than ever, and this is only going to continue thanks to the web and the speed of widespread information. They’re actively seeking companies and products that align with their beliefs and that will want to be a part of the movement to help mother nature.

They’re willing to invest more money in products if it means that their families, loved ones, and the ecosystem can have a future on this planet. Today, businesses of all sizes are shifting towards sustainable practices. Customers are picking up on this and they have taken notice.  If you want to be one of the businesses that help save the Earth, then continue reading on how you can make both big and small changes in your company that can help the environment and allow you to gain more attention!

Look into saving energy

Looking into ways to save energy is one of the fundamental steps towards creating a more sustainable and eco-friendly business. Energy use can vary dramatically depending on the location, type, and size of a business. There are some simple ways to put a stop to this in your office such as switching all of your work to be remote (ditching the office), but there are also some other simple solutions that can be implemented as well:

  • Look into power management systems such as Energy Star
  • Switch your light bulbs
  • Bring in more direct light into the workspace
  • Use windows rather than AC in the summer months
  • Shut down all tech and lights after hours

While some of these may not be possible depending on the type of business and the type of work building (such as a store or office).

Take a look at your suppliers

Understandably, the cheapest route is going to be far more tempting but if you want to think about the environmental impact then keep in mind this may not be the best route. It may be time to look into your supply chain and possibly consider switching companies. This may help in clearing any efforts of exploitation (even if it’s not intentional).  Some questions you should ask yourself about your supplies should include “Are they fair-trade?”, “Are they sourced sustainably?”, “Are they made with recyclable or biodegradable materials?” or other questions that involve what type of product you’re needing for your business. This should also include your packaging materials. Consumers care about eco-friendly packaging so it’s best to begin looking into this as well.

Look into green delivery

If your business focuses more on retail or eCommerce, then this could be something to look into. Small businesses with a focus on sustainability tend to look into green delivery and green shipping methods. This can include logistic companies that have pick-up points, bike delivery drivers, or electric vehicles. This is one small way to reduce your business’s carbon footprint.  Some other tips for shipping and delivery can include:

  • Using as little paper as possible
  • Don’t put small packages into large boxes
  • Offer discounts on multiple orders
  • Look into cutting down on waste by having fewer boxes in the package

While it’s true many customers enjoy the unboxing experience, especially small business owners. It’s better to be as eco-friendly as possible and skip out on all the frills.

Use as little paper as possible

If you’re able to, try your best to switch the company into a paperless one. There is no need for sending out paper bills or invoices. The same can be said for documents. All of these can be used online and in digital format. There are special apps, websites, and software for sending out invoices. Internet banking is commonplace now. There are fillable PDF forms, so whenever you need signatures, this is a great alternative. Also, try to stop single-use paper. There isn’t a need for it, and this can even include toilet paper and paper towels as well.

Get your teammates onboard

Businesses create a lot of weight, far more waste than the average household.  Try to encourage everyone to begin recycling and reusing. This can be as simple as providing some recycling bins and a compost bin. There doesn’t need to be a lot of work. Encourage employees to bring in their lunch, encourage reusable containers. This can also include providing employees with a branded gift of a reusable shopping bag, water bottle, or even coffee cup. Other small ways to make a big impact can include:

  • Getting a rain collector
  • Switching to low-flow toilets and faucets
  • Discuss food waste in the workplace
  • Sell leftover cafeteria food
  • Encourage green initiative events such as a company cleanup
  • Encourage everyone to switch to sustainable commutes
  • Cut down on business trips

These are all small ways that you can help out in switching the lifestyle of your employees as well as the company culture as a whole.

Look into environmental certifications

Consumers are actively aware of business practices and they’re specifically wanting to purchase from companies that have the right certifications. It’s best to obtain a green business certification or some other type of sustainably-related certification. This shows your commitment to the environment and it’s also a way to get recognition from customers as well. Some examples can include:

There are plenty of other certifications out there and they can even vary by country or region. Just look into one that is obtainable for your business. 

Reduce unnecessary travel

It’s okay to admit that business trips are one of the best parts of work. But it’s best to cut down on them for the sake of the environment. The pandemic has proven that many meetings such as workshops, networking events, meetings, and socials can all be helped virtually. So it’s best to move forward and begin looking into a more eco-friendly way to continue these.

Minimizing travel is not only going to save a lot of money for the company but it’s also going to massively help the environment as well by cutting down your carbon footprint. This doesn’t mean that travel has to stop, but it’s best to only have company travel when it’s necessary. In the end, this is going to massively help with creating a more stable and productive business .

Make charitable contributions

If you’re wanting to offset your and your company’s environmental impact then it’s best to first begin actively supporting organizations that are aiming to help the environment. This can include conservatories, ethical charities, and those that aim to clean up our oceans. Some other ideas that you can do to help out can include

  • Donate a percentage of proceeds to environmental programs
  • Set up a fundraiser within your community
  • Start a promotion such as planting trees for every item sold
  • Getting your team on board and actively volunteering with these charities

This is a great way to create a relationship with a charitable organization while also gaining the trust of consumers as well.

Reach out and talk to consumers

It’s important to know what the consumers want. So why not go ahead and just ask? This can also include leading influencers within the industry or even a specific niche. You can ask influencers (your customers and social media followers too) what type of changes should be made to your business. They’re going to be very direct with what they believe is best. Also, listening to these customers and followers will make a big impact and a long-lasting positive impression.

 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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