Three Areas Of Business Where You Can Go Green In Next To No Time

Julie Starr • November 3, 2021



There has never been a better time to go green in business. Aside from removing any sense of personal guilt, it will improve client responses and employee engagement alike. In many cases, the short-term outlay will be rewarded with long-term financial savings too.

Climate change is the big talking point around the world right now with governments putting pressure on companies to do better. However, you will naturally want to focus on the upgrades that can yield quick results without disrupting your business. Focus on the three key features below for guaranteed success.

Office Management

The office workspace is the heartbeat of your entire business operation. Therefore, it makes sense to start your transformation here – not least because several easy updates can be made.

Firstly, you should try to adopt paperless tech as this will cut down on physical resource usage. Perhaps the most overlooked task, however, is to find expert cleaning services that use eco-friendly cleaners. Aside from avoiding chemicals, there will be far less waste compared to in-house cleaning duties. Or buying small single-use plastic spray bottles.

Improved insulation and electricity management will be key. If you do not own the business, speak to the commercial landlord about the benefits of going green.

Marketing

Without customers, your business cannot function. However, many outdated strategies are guilty of wasting resources. The great news, however, is that consumers actively seek green companies and brands.

Therefore, adapting your approach to marketing can become a significant part of the brand. Our simple guide to eco-friendly marketing practices will put you in a far stronger position. Perhaps the most important step, though, is to focus your energies on an audience that is interested. Data can be collected at every touchpoint. Spotting trends will allow you to adapt and create an efficient campaign to boost your bottom line.

Conversely, when you persist with reaching out to other demographics, a lot of printed materials, for example, will end up in the trash.

Communication & Travel

Technology has enabled companies to adopt greener practices in many aspects of business. Perhaps none have been greater beneficiaries than communication and travel – embrace it right away.

For starters, switching to hybrid vehicles and EVs will work wonders. Meanwhile, partnering with eco-friendly courier services will indirectly reduce the carbon footprint. Clients will take note of this too. In many cases, tech features like video conferencing and project management tools can remove the need for long travel. Better still, it helps save time and money as well as the planet.

Internal communications can also be supported by tech features. Creating a winning mindset can influence other aspects of the business.

The Final Word

There are many other areas of business that can be made more efficient. From HR responsibilities to automation in manufacturing, you will want to research your options for the months to come. However, each of the above elements can be improved with almost immediate results. 

Focus on those updates in your bid to transform the company, and you’ll never look back.

 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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