Three Areas Of Business Where You Can Go Green In Next To No Time

Julie Starr • November 3, 2021



There has never been a better time to go green in business. Aside from removing any sense of personal guilt, it will improve client responses and employee engagement alike. In many cases, the short-term outlay will be rewarded with long-term financial savings too.

Climate change is the big talking point around the world right now with governments putting pressure on companies to do better. However, you will naturally want to focus on the upgrades that can yield quick results without disrupting your business. Focus on the three key features below for guaranteed success.

Office Management

The office workspace is the heartbeat of your entire business operation. Therefore, it makes sense to start your transformation here – not least because several easy updates can be made.

Firstly, you should try to adopt paperless tech as this will cut down on physical resource usage. Perhaps the most overlooked task, however, is to find expert cleaning services that use eco-friendly cleaners. Aside from avoiding chemicals, there will be far less waste compared to in-house cleaning duties. Or buying small single-use plastic spray bottles.

Improved insulation and electricity management will be key. If you do not own the business, speak to the commercial landlord about the benefits of going green.

Marketing

Without customers, your business cannot function. However, many outdated strategies are guilty of wasting resources. The great news, however, is that consumers actively seek green companies and brands.

Therefore, adapting your approach to marketing can become a significant part of the brand. Our simple guide to eco-friendly marketing practices will put you in a far stronger position. Perhaps the most important step, though, is to focus your energies on an audience that is interested. Data can be collected at every touchpoint. Spotting trends will allow you to adapt and create an efficient campaign to boost your bottom line.

Conversely, when you persist with reaching out to other demographics, a lot of printed materials, for example, will end up in the trash.

Communication & Travel

Technology has enabled companies to adopt greener practices in many aspects of business. Perhaps none have been greater beneficiaries than communication and travel – embrace it right away.

For starters, switching to hybrid vehicles and EVs will work wonders. Meanwhile, partnering with eco-friendly courier services will indirectly reduce the carbon footprint. Clients will take note of this too. In many cases, tech features like video conferencing and project management tools can remove the need for long travel. Better still, it helps save time and money as well as the planet.

Internal communications can also be supported by tech features. Creating a winning mindset can influence other aspects of the business.

The Final Word

There are many other areas of business that can be made more efficient. From HR responsibilities to automation in manufacturing, you will want to research your options for the months to come. However, each of the above elements can be improved with almost immediate results. 

Focus on those updates in your bid to transform the company, and you’ll never look back.

 

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.