Three Areas Of Business Where You Can Go Green In Next To No Time

Julie Starr • November 3, 2021



There has never been a better time to go green in business. Aside from removing any sense of personal guilt, it will improve client responses and employee engagement alike. In many cases, the short-term outlay will be rewarded with long-term financial savings too.

Climate change is the big talking point around the world right now with governments putting pressure on companies to do better. However, you will naturally want to focus on the upgrades that can yield quick results without disrupting your business. Focus on the three key features below for guaranteed success.

Office Management

The office workspace is the heartbeat of your entire business operation. Therefore, it makes sense to start your transformation here – not least because several easy updates can be made.

Firstly, you should try to adopt paperless tech as this will cut down on physical resource usage. Perhaps the most overlooked task, however, is to find expert cleaning services that use eco-friendly cleaners. Aside from avoiding chemicals, there will be far less waste compared to in-house cleaning duties. Or buying small single-use plastic spray bottles.

Improved insulation and electricity management will be key. If you do not own the business, speak to the commercial landlord about the benefits of going green.

Marketing

Without customers, your business cannot function. However, many outdated strategies are guilty of wasting resources. The great news, however, is that consumers actively seek green companies and brands.

Therefore, adapting your approach to marketing can become a significant part of the brand. Our simple guide to eco-friendly marketing practices will put you in a far stronger position. Perhaps the most important step, though, is to focus your energies on an audience that is interested. Data can be collected at every touchpoint. Spotting trends will allow you to adapt and create an efficient campaign to boost your bottom line.

Conversely, when you persist with reaching out to other demographics, a lot of printed materials, for example, will end up in the trash.

Communication & Travel

Technology has enabled companies to adopt greener practices in many aspects of business. Perhaps none have been greater beneficiaries than communication and travel – embrace it right away.

For starters, switching to hybrid vehicles and EVs will work wonders. Meanwhile, partnering with eco-friendly courier services will indirectly reduce the carbon footprint. Clients will take note of this too. In many cases, tech features like video conferencing and project management tools can remove the need for long travel. Better still, it helps save time and money as well as the planet.

Internal communications can also be supported by tech features. Creating a winning mindset can influence other aspects of the business.

The Final Word

There are many other areas of business that can be made more efficient. From HR responsibilities to automation in manufacturing, you will want to research your options for the months to come. However, each of the above elements can be improved with almost immediate results. 

Focus on those updates in your bid to transform the company, and you’ll never look back.

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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