Three Areas Of Business Where You Can Go Green In Next To No Time

Julie Starr • November 3, 2021



There has never been a better time to go green in business. Aside from removing any sense of personal guilt, it will improve client responses and employee engagement alike. In many cases, the short-term outlay will be rewarded with long-term financial savings too.

Climate change is the big talking point around the world right now with governments putting pressure on companies to do better. However, you will naturally want to focus on the upgrades that can yield quick results without disrupting your business. Focus on the three key features below for guaranteed success.

Office Management

The office workspace is the heartbeat of your entire business operation. Therefore, it makes sense to start your transformation here – not least because several easy updates can be made.

Firstly, you should try to adopt paperless tech as this will cut down on physical resource usage. Perhaps the most overlooked task, however, is to find expert cleaning services that use eco-friendly cleaners. Aside from avoiding chemicals, there will be far less waste compared to in-house cleaning duties. Or buying small single-use plastic spray bottles.

Improved insulation and electricity management will be key. If you do not own the business, speak to the commercial landlord about the benefits of going green.

Marketing

Without customers, your business cannot function. However, many outdated strategies are guilty of wasting resources. The great news, however, is that consumers actively seek green companies and brands.

Therefore, adapting your approach to marketing can become a significant part of the brand. Our simple guide to eco-friendly marketing practices will put you in a far stronger position. Perhaps the most important step, though, is to focus your energies on an audience that is interested. Data can be collected at every touchpoint. Spotting trends will allow you to adapt and create an efficient campaign to boost your bottom line.

Conversely, when you persist with reaching out to other demographics, a lot of printed materials, for example, will end up in the trash.

Communication & Travel

Technology has enabled companies to adopt greener practices in many aspects of business. Perhaps none have been greater beneficiaries than communication and travel – embrace it right away.

For starters, switching to hybrid vehicles and EVs will work wonders. Meanwhile, partnering with eco-friendly courier services will indirectly reduce the carbon footprint. Clients will take note of this too. In many cases, tech features like video conferencing and project management tools can remove the need for long travel. Better still, it helps save time and money as well as the planet.

Internal communications can also be supported by tech features. Creating a winning mindset can influence other aspects of the business.

The Final Word

There are many other areas of business that can be made more efficient. From HR responsibilities to automation in manufacturing, you will want to research your options for the months to come. However, each of the above elements can be improved with almost immediate results. 

Focus on those updates in your bid to transform the company, and you’ll never look back.

 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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