Ways Your Small Business Can Become Sustainable

Julie Starr • August 25, 2022



Creating a sustainable business is not just about the products you sell and the services you provide. There’s also about making the building in which you are housing that business as environmentally friendly as possible; being environmentally friendly with your business can have a positive impact not just on the environment but on your business as well. 

Here are some tips for making your office more sustainable.

Lighting and Energy

One of the more obvious ways in which you can help to make your office more sustainable is to be smart about how you use lighting and energy in the building. Change out your light fixtures so that they are environmentally friendly.

Install automatic light dimmers , occupancy sensors, motion detectors, and light sensors. This will help to turn the lights on when necessary and keep them off when they are not.

Not only will you be helping to reduce the need for traditional electricity that uses fossil fuels that are damaging to the environment but you will also be saving money on your energy bills as well.

Energy Efficient Equipment

One way you can ensure that your business is taking a more sustainable approach is to pay attention to the type of equipment that you buy. Any equipment that you bring into your office should be energy-saving. 

If you have older appliances, try replacing them with more energy-efficient ones as well.

When it comes to equipment, make sure that everything is plugged in and turned off at night. It can be easy to forget to do this and leave equipment such as computers, printers, and scanners plugged in. 

Even though these appliances are not in use, they are still consuming energy, so always plug them out. Try to buy energy-efficient models for all appliances. For example, if you have to buy laser cutting machines, compare the laser cutting machines prices and try to choose the most energy-efficient one.

Energy Saving Sockets

There are energy-saving electrical sockets available if you prefer not to have to plug out your equipment. These are useful because standby power draw can significantly increase your energy usage. 

Energy-saving sockets will automatically shut down your sockets to cut off the power to devices. There are infrared sensors and timers used inside these sockets, so they will automatically sense when equipment has been idle for a while and cut off the power to the sockets. 

These are great investments if you want to make your business more sustainable.

Get on the  Road to Sustainability

As you can see, there’s a lot to consider when you are trying to have a sustainable building. However, even though it may take a little effort, it is not too difficult if you try. 

It will also help you to save the environment but reduce your energy costs at the same time. This makes it well worth it effort.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
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