Website Hacks to Improve Your Sales in a Flash

Julie Starr • December 4, 2021



As your business grows and expands, you need to be continually on the lookout for changes in trends in your target market. Even if you stay ahead of the curve, you may not be making as many sales as you could be, due to the functionality of your website. If you want to create a sustainable business, your website needs to have certain features which make sales smooth, simple and stress-free. If you’re looking to improve the overall efficacy of your website, then now is the time to implement some much-needed changes. Consider some of the following website hacks to improve your sales in a flash.

Invest In A Web Designer

The problem might be the fact that your website is poorly designed, and users are finding it difficult to navigate their way around. The problem with this is that if they have to click more than three times they are going to click off of your business site, and onto another company who has focused on their user experience. To avoid this, we recommend looking into a web development agency who have plenty of experience creating the best possible websites. We assure you that through this, you will see an increase in sales as the quality of your website will have increased.

Invest In An eCommerce Specialist 

If you’re a senior leader in your business such as a marketing manager to even the CEO, then you should want to grow your in-house e-commerce capabilities. As you grow and lead your business, dtc ecommerce insights will equip you with the specialist knowledge you need to enhance your e-commerce business. Whether you’re branching out into the world of e-commerce or you’ve been well established for many years, it’s always beneficial to accept advice from experts in their field. By opting for this path you can ensure that your website and strategies with regards to growing your e-commerce business are streamlined and effective for your particular industry.

Product Imagery

More often than not, consumers will judge your brand instantly by the imagery that you put out on your website. Improving your website is a sure-fire way to boost your sales, and the first port of call is your visual branding and imagery. Reduce the number of pixelated images on your website and try to not insert huge image renders; this can be off-putting to consumers. Find a balance between size and quality and use photoshop software to improve the overall user experience with regards to your visual images on your website.

Clarity is Key

Is there anything more annoying than a confusing and overwhelming website? In truth, customers need to be told simply where to go and how they can invest in your product. A disorganized layout and messy journey doesn’t make for an enjoyable user experience. Use simple, clean layouts that are intuitive and don’t forget to include a clear navigation menu with named sections. Having a search bar is also highly effective as this will allow consumers to navigate your website and find exactly what they’re looking for.

Include Customer Testimonials 

Sprinkling quotes from your happy customers around your website will help to improve your credibility, which will ultimately lead to an increase in sales. Short, authentic, and real life quotes from your target audience will help to entice sales. Try to focus on the emotive language that can really persuade people that your product or service was a life-changer for them. This is the ideal way to subtly show off customer feedback.

Make The Conversion Path Clear and Effective

One of the best ways to ensure a clear conversion path for your customers is by using different colors. Guiding your customers towards the correct pages and pathways on your website will ultimately lead them towards the checkout page seamlessly. Choose contrasting colors for your call-to-action buttons; don’t be afraid to make them as bold and bright as possible. You may want to create a company brand style guide so that you can choose color schemes that are cohesive with your style.

Add More Communication Functions

Having a live chat option or a clear contact page is a great way to invite your ideal clients to communicate with you. You may also want to include a frequently asked questions section which will help to answer any questions before you even need to intervene.

Device Optimization

Nowadays, more and more consumers are using their mobile devices to make purchases every single day. Make sure you test and optimize your website so that it works on a desktop, mobile and tablet. This will not only ensure a better user experience, but your brand will appear much more professional if your website operates well on a whole range of devices.

All in all, when you take into account all of the ideas mentioned above your website will be smoother, more functional, and better at converting visitors into paying clients. Implementing all of these elements may take some time, but the results will soon speak for themselves once you have put them into action on your website.

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