Website Hacks to Improve Your Sales in a Flash

Julie Starr • December 4, 2021



As your business grows and expands, you need to be continually on the lookout for changes in trends in your target market. Even if you stay ahead of the curve, you may not be making as many sales as you could be, due to the functionality of your website. If you want to create a sustainable business, your website needs to have certain features which make sales smooth, simple and stress-free. If you’re looking to improve the overall efficacy of your website, then now is the time to implement some much-needed changes. Consider some of the following website hacks to improve your sales in a flash.

Invest In A Web Designer

The problem might be the fact that your website is poorly designed, and users are finding it difficult to navigate their way around. The problem with this is that if they have to click more than three times they are going to click off of your business site, and onto another company who has focused on their user experience. To avoid this, we recommend looking into a web development agency who have plenty of experience creating the best possible websites. We assure you that through this, you will see an increase in sales as the quality of your website will have increased.

Invest In An eCommerce Specialist 

If you’re a senior leader in your business such as a marketing manager to even the CEO, then you should want to grow your in-house e-commerce capabilities. As you grow and lead your business, dtc ecommerce insights will equip you with the specialist knowledge you need to enhance your e-commerce business. Whether you’re branching out into the world of e-commerce or you’ve been well established for many years, it’s always beneficial to accept advice from experts in their field. By opting for this path you can ensure that your website and strategies with regards to growing your e-commerce business are streamlined and effective for your particular industry.

Product Imagery

More often than not, consumers will judge your brand instantly by the imagery that you put out on your website. Improving your website is a sure-fire way to boost your sales, and the first port of call is your visual branding and imagery. Reduce the number of pixelated images on your website and try to not insert huge image renders; this can be off-putting to consumers. Find a balance between size and quality and use photoshop software to improve the overall user experience with regards to your visual images on your website.

Clarity is Key

Is there anything more annoying than a confusing and overwhelming website? In truth, customers need to be told simply where to go and how they can invest in your product. A disorganized layout and messy journey doesn’t make for an enjoyable user experience. Use simple, clean layouts that are intuitive and don’t forget to include a clear navigation menu with named sections. Having a search bar is also highly effective as this will allow consumers to navigate your website and find exactly what they’re looking for.

Include Customer Testimonials 

Sprinkling quotes from your happy customers around your website will help to improve your credibility, which will ultimately lead to an increase in sales. Short, authentic, and real life quotes from your target audience will help to entice sales. Try to focus on the emotive language that can really persuade people that your product or service was a life-changer for them. This is the ideal way to subtly show off customer feedback.

Make The Conversion Path Clear and Effective

One of the best ways to ensure a clear conversion path for your customers is by using different colors. Guiding your customers towards the correct pages and pathways on your website will ultimately lead them towards the checkout page seamlessly. Choose contrasting colors for your call-to-action buttons; don’t be afraid to make them as bold and bright as possible. You may want to create a company brand style guide so that you can choose color schemes that are cohesive with your style.

Add More Communication Functions

Having a live chat option or a clear contact page is a great way to invite your ideal clients to communicate with you. You may also want to include a frequently asked questions section which will help to answer any questions before you even need to intervene.

Device Optimization

Nowadays, more and more consumers are using their mobile devices to make purchases every single day. Make sure you test and optimize your website so that it works on a desktop, mobile and tablet. This will not only ensure a better user experience, but your brand will appear much more professional if your website operates well on a whole range of devices.

All in all, when you take into account all of the ideas mentioned above your website will be smoother, more functional, and better at converting visitors into paying clients. Implementing all of these elements may take some time, but the results will soon speak for themselves once you have put them into action on your website.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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