Website Hacks to Improve Your Sales in a Flash

Julie Starr • December 4, 2021



As your business grows and expands, you need to be continually on the lookout for changes in trends in your target market. Even if you stay ahead of the curve, you may not be making as many sales as you could be, due to the functionality of your website. If you want to create a sustainable business, your website needs to have certain features which make sales smooth, simple and stress-free. If you’re looking to improve the overall efficacy of your website, then now is the time to implement some much-needed changes. Consider some of the following website hacks to improve your sales in a flash.

Invest In A Web Designer

The problem might be the fact that your website is poorly designed, and users are finding it difficult to navigate their way around. The problem with this is that if they have to click more than three times they are going to click off of your business site, and onto another company who has focused on their user experience. To avoid this, we recommend looking into a web development agency who have plenty of experience creating the best possible websites. We assure you that through this, you will see an increase in sales as the quality of your website will have increased.

Invest In An eCommerce Specialist 

If you’re a senior leader in your business such as a marketing manager to even the CEO, then you should want to grow your in-house e-commerce capabilities. As you grow and lead your business, dtc ecommerce insights will equip you with the specialist knowledge you need to enhance your e-commerce business. Whether you’re branching out into the world of e-commerce or you’ve been well established for many years, it’s always beneficial to accept advice from experts in their field. By opting for this path you can ensure that your website and strategies with regards to growing your e-commerce business are streamlined and effective for your particular industry.

Product Imagery

More often than not, consumers will judge your brand instantly by the imagery that you put out on your website. Improving your website is a sure-fire way to boost your sales, and the first port of call is your visual branding and imagery. Reduce the number of pixelated images on your website and try to not insert huge image renders; this can be off-putting to consumers. Find a balance between size and quality and use photoshop software to improve the overall user experience with regards to your visual images on your website.

Clarity is Key

Is there anything more annoying than a confusing and overwhelming website? In truth, customers need to be told simply where to go and how they can invest in your product. A disorganized layout and messy journey doesn’t make for an enjoyable user experience. Use simple, clean layouts that are intuitive and don’t forget to include a clear navigation menu with named sections. Having a search bar is also highly effective as this will allow consumers to navigate your website and find exactly what they’re looking for.

Include Customer Testimonials 

Sprinkling quotes from your happy customers around your website will help to improve your credibility, which will ultimately lead to an increase in sales. Short, authentic, and real life quotes from your target audience will help to entice sales. Try to focus on the emotive language that can really persuade people that your product or service was a life-changer for them. This is the ideal way to subtly show off customer feedback.

Make The Conversion Path Clear and Effective

One of the best ways to ensure a clear conversion path for your customers is by using different colors. Guiding your customers towards the correct pages and pathways on your website will ultimately lead them towards the checkout page seamlessly. Choose contrasting colors for your call-to-action buttons; don’t be afraid to make them as bold and bright as possible. You may want to create a company brand style guide so that you can choose color schemes that are cohesive with your style.

Add More Communication Functions

Having a live chat option or a clear contact page is a great way to invite your ideal clients to communicate with you. You may also want to include a frequently asked questions section which will help to answer any questions before you even need to intervene.

Device Optimization

Nowadays, more and more consumers are using their mobile devices to make purchases every single day. Make sure you test and optimize your website so that it works on a desktop, mobile and tablet. This will not only ensure a better user experience, but your brand will appear much more professional if your website operates well on a whole range of devices.

All in all, when you take into account all of the ideas mentioned above your website will be smoother, more functional, and better at converting visitors into paying clients. Implementing all of these elements may take some time, but the results will soon speak for themselves once you have put them into action on your website.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.