Website Hacks to Improve Your Sales in a Flash

Julie Starr • December 4, 2021



As your business grows and expands, you need to be continually on the lookout for changes in trends in your target market. Even if you stay ahead of the curve, you may not be making as many sales as you could be, due to the functionality of your website. If you want to create a sustainable business, your website needs to have certain features which make sales smooth, simple and stress-free. If you’re looking to improve the overall efficacy of your website, then now is the time to implement some much-needed changes. Consider some of the following website hacks to improve your sales in a flash.

Invest In A Web Designer

The problem might be the fact that your website is poorly designed, and users are finding it difficult to navigate their way around. The problem with this is that if they have to click more than three times they are going to click off of your business site, and onto another company who has focused on their user experience. To avoid this, we recommend looking into a web development agency who have plenty of experience creating the best possible websites. We assure you that through this, you will see an increase in sales as the quality of your website will have increased.

Invest In An eCommerce Specialist 

If you’re a senior leader in your business such as a marketing manager to even the CEO, then you should want to grow your in-house e-commerce capabilities. As you grow and lead your business, dtc ecommerce insights will equip you with the specialist knowledge you need to enhance your e-commerce business. Whether you’re branching out into the world of e-commerce or you’ve been well established for many years, it’s always beneficial to accept advice from experts in their field. By opting for this path you can ensure that your website and strategies with regards to growing your e-commerce business are streamlined and effective for your particular industry.

Product Imagery

More often than not, consumers will judge your brand instantly by the imagery that you put out on your website. Improving your website is a sure-fire way to boost your sales, and the first port of call is your visual branding and imagery. Reduce the number of pixelated images on your website and try to not insert huge image renders; this can be off-putting to consumers. Find a balance between size and quality and use photoshop software to improve the overall user experience with regards to your visual images on your website.

Clarity is Key

Is there anything more annoying than a confusing and overwhelming website? In truth, customers need to be told simply where to go and how they can invest in your product. A disorganized layout and messy journey doesn’t make for an enjoyable user experience. Use simple, clean layouts that are intuitive and don’t forget to include a clear navigation menu with named sections. Having a search bar is also highly effective as this will allow consumers to navigate your website and find exactly what they’re looking for.

Include Customer Testimonials 

Sprinkling quotes from your happy customers around your website will help to improve your credibility, which will ultimately lead to an increase in sales. Short, authentic, and real life quotes from your target audience will help to entice sales. Try to focus on the emotive language that can really persuade people that your product or service was a life-changer for them. This is the ideal way to subtly show off customer feedback.

Make The Conversion Path Clear and Effective

One of the best ways to ensure a clear conversion path for your customers is by using different colors. Guiding your customers towards the correct pages and pathways on your website will ultimately lead them towards the checkout page seamlessly. Choose contrasting colors for your call-to-action buttons; don’t be afraid to make them as bold and bright as possible. You may want to create a company brand style guide so that you can choose color schemes that are cohesive with your style.

Add More Communication Functions

Having a live chat option or a clear contact page is a great way to invite your ideal clients to communicate with you. You may also want to include a frequently asked questions section which will help to answer any questions before you even need to intervene.

Device Optimization

Nowadays, more and more consumers are using their mobile devices to make purchases every single day. Make sure you test and optimize your website so that it works on a desktop, mobile and tablet. This will not only ensure a better user experience, but your brand will appear much more professional if your website operates well on a whole range of devices.

All in all, when you take into account all of the ideas mentioned above your website will be smoother, more functional, and better at converting visitors into paying clients. Implementing all of these elements may take some time, but the results will soon speak for themselves once you have put them into action on your website.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
Share by: