How To Start Your Sustainability Podcast

Julie Starr • December 6, 2021

The number of people listening to podcasts across the world is continuing to increase. In the UK, it is estimated that 20 million people will be listening to podcasts by 2024. That’s a huge potential audience. But there are a lot of podcasts out there too, fighting for people’s attention.

A podcast can be a great way to get your message out to people and really create and engage in conversation. But if you’ve never been involved in a podcast before, you may not know where to start.

Buying the right kit

You can get started in podcasting with just a few pieces of equipment in addition to your laptop or pc. Your basic equipment should include:

A microphone
Headphones
Audio recording software
Editing software

As with most AV equipment and software, entry prices can be extremely low, but it is best to look at reviews in order to find the best balance of price and quality for your budget. The best microphone for streaming or editing software can be hard to find if you don’t have any experience.

Decide on your identity and audience

Rather than just jumping into producing a podcast, you first need to get a few things straight, as this will inform your strategy. For example, will you cover sustainability as a wide concept or a specific niche? Who will be your target audience ? How often will you be producing content?

Defining your target audience is hugely important as it will allow you to focus your content, as well as inform your promotional strategy too.

Name your podcast

There are a number of different routes you can take when naming your podcast. For example, you could use something descriptive that tells a listener exactly what to expect. Or you could choose a clever name or play on words. As long as your show notes and keywords give an idea of the content, it shouldn’t make too much of a difference to how you are found on the various podcast platforms.

Plan your format and first episodes

If you approach everything in an unfocused way, podcasts have the habit of sucking up a lot of time and resources. The best way to avoid this is to plan ahead. Decide what the format of your podcast will be, what the running order will be, guests and any other sections you want to include. Create a running order for each episode and plan at least the first 3-5 to be recorded in advance of launch. This gives you extra breathing room to keep creating content at a manageable pace. Unless your podcast is time-sensitive (for example you cover news events), then you should be recording in advance.

Editing

Editing a podcast can be very time-consuming, especially if you haven’t done it before. There are many podcast editing software options out there, some you can even use from your smartphone. Many people choose to outsource this part of the podcast process to a freelancer or company that can do it to a high standard very quickly.

Art work

All podcasts need cover art. You need to create something that is professional-looking and eye-catching. If someone is scrolling through a lot of podcasts, you want them to stop at yours. Again this is something you can outsource, or there are a lot of great templates you can use on platforms such as Canva .

Show notes

Once you’ve published your podcast onto the various hosting services, you’ll need to show notes to go with it. Show notes are the calling card for your podcast, like a movie trailer. They give people information about your podcast and entice them to listen. Each podcast episode will also have its own separate description and resources.

Don’t neglect your show notes as they are very important for attracting new listeners, both on a podcasting platform and through search engines.

Promotional plan

Producing a great sustainability podcast is one thing but then you have to go out there and find your audience. This can be done in a number of ways such as email, social media, display advertising and PR. It may take some time for your profile and listener numbers to build, but keep consistent in your marketing efforts.

Takeaways

Podcasts are going from strength to strength and remain one of the best ways to attract a loyal audience, but they do take a good deal of planning and promotion to do well. There are so many great resources out there to help you every step of the way.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.