What are the Benefits of Green and Sustainable Marketing?

Julie Starr • Jun 02, 2021



One of the main reasons why sustainable marketing is taking hold is because it brings with it a huge range of bonuses. The benefits can translate to consumers and companies alike. There are also a lot of benefits to the environment and social causes. If you want to find out more, then simply look below.

It Makes your Brand Desirable

What makes your company stand out from the rest? Chances are, they could answer the question in the exact same way that you did.  With so many competitors out there, you have to make sure that you enrich your brand and that you make your services more desirable if possible. If you want to expand your market share, then you have to make sure that you do something that is unique to you. Sustainable marketing and even green initiatives are a fantastic way for you to attract more customers. This is especially the case if your target audience is millennials.

Increasing Visibility

In this day and age, a lot of industries are cluttered with tons of brands. They are all trying to compete for their share of the market. With everyone pushing out marketing messages, it’s safe to say that it can be hard to grab someone’s attention. A sustainable strategy is the best way for you to show your potential customers what your brand values are. You have to make sure that you reinforce this message through various channels, including mail and email if possible. That being said, you also need to push your green initiatives and your sustainable initiatives. If you want to try and decrease the paper you use, then it may be worth investing more in digital marketing. The SEO Shark agency can help you with that.

Keep your Customers Coming Back

It’s a known truism in the world of business, that it costs far more to acquire a new customer when compared to bringing back customers you have right now. If you want your customers to keep coming back, then you have to build deep relationships and you also need to try and push loyalty programs and incentives. If you are looking into sustainability then you want your customers to be proud of what your brand is, and you want them to share it with their friends. If you can do this, then you will soon find that you can grow your company more than ever before.

It Makes your Products Premium

Did you know that if you adopt more of an environmental angle when it comes to your branding or your message, then this could help you to secure a more premium price for your products? There is a lot of data out there that shows that customers are willing to pay more for products through a brand that is friendly towards the environment. If you can capitalize on this with your marketing then you can be sure to reap the benefits, not to mention that it may help to make your brand much more popular in the future.

 

 

Keep Your Business Comfortable And Yet Sustainable

By Julie Starr • 11 May, 2024
Keeping your business comfortable and yet sustainable is a great idea. By keeping your business sustainable, you are doing your part for the planet, ensuring that you are doing something to take care of it. A lot of businesses don’t bother with this, but that’s the problem. You need to be different, and work out how you’re going to keep your business comfortable and sustainable at the same time. That’s what we’re going to be working on today, so keep reading if you’re interested in learning more. How Are You Powering Your Locations? The first thing that we’re going to say is that you need to think about how you are powering your locations. Whether it’s a business office, a warehouse, or any other large space, you need to think about the way that you are powering it. If you are using traditional electricity then you’re going to be contributing to part of the problem. We only have so much fossil fuel available, and it’s killing the planet to use. It’s a better idea to use a renewable form of power such as solar or wind, depending on where you live and the weather conditions. Look into this as an option if you can. We’re not saying that you have to completely rely on one or the other, you could use a combination as well as traditional power. Any power that’s coming from somewhere else is a bonus! Keep The Spaces Comfortable For Employees Employees work in a variety of places for your business. Again, perhaps some work in an office, some work in a warehouse, and some work in other locations, but they all need to be kept comfortable. For example, if we take the warehouse and you think about it, it’s not that comfortable, right? You’re not going to have couches and plush chairs all over the place, but you can still make it as comfortable as possible. You could use an industrial drum fan or something similar to keep the space cool, ensuring that your employees are content working there. Ensure Recycling Is A Top Priority The final important point that we want to make is that you should ensure that recycling is a top priority . It has been pushed on people for a long time now, and it’s essential that you are doing this to the best of your ability. Reusing materials wherever possible gives your company a more sustainable approach to business, setting the example for others. Recycling is the very least that you can do, it’s not hard, but it makes a world of difference to the planet. We hope that you have found this article helpful, and now see some of the things that you should be doing to ensure that your business is comfortable and sustainable. We do understand that for some companies this is going to be a little more difficult than others, but there are always ways if you are dedicated enough. We wish you the very best of luck, and hope that you manage going forward.

Is Your Small Business an Appealing Place to Work?

By Julie Starr • 07 May, 2024
Bringing passionate, enthusiastic and talented people into your business is obviously a top priority when you’re growing a company. However, the only way to onboard the brightest talent is by ensuring that your brand is an appealing place to work. Driven employees have certain expectations when it comes to choosing their ideal workplace, so you need to show them what you have to offer. Whether you’re looking into your business ethos , or reassessing certain compensation plans, you can do so much to ensure you’re attracting the best possible employees. Consider some of the following methods and your small business will soon be the go-to place for skilled, driven and talented individuals to work. Pay and Benefits Should Be Competitive When you’re running a small business, the idea of paying regular salaries to your employees will always be on your mind. Keeping up with bills and ever rising costs will never be easy, but you have to offer a competitive salary in order to attract the right type of people to your business. You should also consider all elements of a compensation plan so that your employees always feel valued for their contributions at your workplace. It may be worth talking to your current staff members to see what would be most important to them so you can assess it in the near future. Create a Career Development Plan Working towards the next goal is certainly something that most career driven individuals are keen to do. Staying stagnant in the same role for a prolonged period of time can reduce motivation and cause issues with staff retention. Making sure that there are clear progression opportunities will help to bring in the most talented and focused employees who are willing to put in the work and climb the ladder within your business. Adopt an Eco-Conscious Approach More and more employees are looking for workplaces that put the environment at the forefront and actively choose sustainable processes. Taking care of the planet and going green with your business may help you to align with the right talent for your company. Although this might not be the priority of everyone, it’s certainly a very popular value that a number of people carry in the modern day. Working in an environment where sustainability is a priority is extremely appealing and these people will help you to work alongside like minded colleagues within your business. Your small business goes above and beyond you as an individual; it’s also about the people who work for you and the potential employees you could be onboarding very soon. You can be sure that you’re reaching out to the right type of people and attracting the best possible talent by offering competitive salaries and benefits and working in a sustainable way that always keeps the environment in mind too. Hopefully, these ideas will give you a huge advantage when it comes to bringing in new people who would be an asset to your business.
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