What Can Your Business Do To Help The Ocean Cleanup?

Julie Starr • December 7, 2021



The ocean cleanup is one of the biggest environmental campaigns of modern times. Years of neglect have meant that our beautiful oceans are in a terrible state. They’re full of plastic waste, causing disruptions to marine life in various parts of the world. This has a knock-on effect on other forms of wildlife, with food chains being disrupted and many animals dying out. 

As a business, you might think that the oceans are out of your control. They don’t directly affect you, so why care about them? Well, if you want to present yourself as a sustainable and eco-friendly business , you need to fight for certain causes. This is a cause that’s worth fighting for, and here’s what your business can do to have an impact:

Raise awareness through volunteering

Volunteer at a local beach to help clean up some of the waste that’s left on the shores. Encourage others to get involved, shining a light on the problem to your local community. You can film some of the footage for social media, and run an entire campaign dedicated to it. This does two things: it shows you’re eager to stand up and take action, and it shines awareness on the problem for more people to see. The more people you get outraged about something like this, the more chance there is for actual change to happen. 

Use less plastic

Arguably the most impactful thing your business can do is cut down on its plastic usage. Plastic waste is a huge problem in the oceans, with chemicals polluting the seas and bits of plastic getting stuck in the throats of animals. We’re not suggesting your business heads out to see to try and perform First Aid and Heimlich maneuver on marine life, but you can prevent issues like this by cutting down on plastic usage. Use less plastic in product packaging, use less around the office, and so on. If you can create a business that’s as close to plastic-free as possible, it will help the ocean cleanup. Or, if you do use plastic, try to ensure it can be recycled, so it won’t be part of the ocean waste. 

Support non-profit organizations

Currently, there are lots of organizations out there dedicated to cleaning up the oceans . As a business, you’re in a position of power where you can financially support them. Use some of your profits and donate them to these non-profits, helping them go about their work. Again, you can use your platform to raise awareness about these organizations to your customers and clients, possibly encouraging more donations. As a result, you help support those who are trying their best to aid the ocean cleanup. 

Businesses can do a lot to support big environmental causes like this. You should try to support at least one big cause, making it a core part of your brand ethos. As demonstrated above, there are ways to actively and inactively make a massive difference. Whether it means going out and doing some hard work yourself, changing parts of your business, or just using your position of power to support others who are actively working. 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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