What Can Your Business Do To Help The Ocean Cleanup?

Julie Starr • December 7, 2021



The ocean cleanup is one of the biggest environmental campaigns of modern times. Years of neglect have meant that our beautiful oceans are in a terrible state. They’re full of plastic waste, causing disruptions to marine life in various parts of the world. This has a knock-on effect on other forms of wildlife, with food chains being disrupted and many animals dying out. 

As a business, you might think that the oceans are out of your control. They don’t directly affect you, so why care about them? Well, if you want to present yourself as a sustainable and eco-friendly business , you need to fight for certain causes. This is a cause that’s worth fighting for, and here’s what your business can do to have an impact:

Raise awareness through volunteering

Volunteer at a local beach to help clean up some of the waste that’s left on the shores. Encourage others to get involved, shining a light on the problem to your local community. You can film some of the footage for social media, and run an entire campaign dedicated to it. This does two things: it shows you’re eager to stand up and take action, and it shines awareness on the problem for more people to see. The more people you get outraged about something like this, the more chance there is for actual change to happen. 

Use less plastic

Arguably the most impactful thing your business can do is cut down on its plastic usage. Plastic waste is a huge problem in the oceans, with chemicals polluting the seas and bits of plastic getting stuck in the throats of animals. We’re not suggesting your business heads out to see to try and perform First Aid and Heimlich maneuver on marine life, but you can prevent issues like this by cutting down on plastic usage. Use less plastic in product packaging, use less around the office, and so on. If you can create a business that’s as close to plastic-free as possible, it will help the ocean cleanup. Or, if you do use plastic, try to ensure it can be recycled, so it won’t be part of the ocean waste. 

Support non-profit organizations

Currently, there are lots of organizations out there dedicated to cleaning up the oceans . As a business, you’re in a position of power where you can financially support them. Use some of your profits and donate them to these non-profits, helping them go about their work. Again, you can use your platform to raise awareness about these organizations to your customers and clients, possibly encouraging more donations. As a result, you help support those who are trying their best to aid the ocean cleanup. 

Businesses can do a lot to support big environmental causes like this. You should try to support at least one big cause, making it a core part of your brand ethos. As demonstrated above, there are ways to actively and inactively make a massive difference. Whether it means going out and doing some hard work yourself, changing parts of your business, or just using your position of power to support others who are actively working. 

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.