What Is A Lobbyist & Does Your Business Need One?

Julie Starr • February 23, 2022



A lobbyist is a professional that works to help influence political decisions on behalf of individuals or organizations. In essence, they can help your business lobby for different policies, actions, or decisions by the government. You work together to enact change that doesn’t just benefit your business, it benefits industries and the wider picture as well. 

There are plenty of famous lobbyists throughout the years, but current President Joe Biden’s son is perhaps the most well-known right now. It’s estimated that a large part of Hunter Biden’s net worth came from his time as a lobbyist. Naturally, lobbyists need to have an understanding of politics, but does your business need one? Some businesses won’t need a lobbyist at all, but yours could. Here are some things to consider:

Are there any roadblocks in your way? 

Many industries will have numerous roadblocks that can stop businesses from doing important things. The healthcare industry is a fantastic example of this, with all sorts of rules and regulations determining what businesses can or can’t do. If you run a company that develops new healthcare technology or products, you may need a lobbyist to help fight for new regulations – or for existing ones to change – allowing you to carry out your important work to its full potential. 

Effectively, this is one of the key uses of a lobbyist for businesses. They can help you promote different rules, regulations, or actions that the government can take to remove roadblocks. Of course, you have to prove why these roadblocks need to be changed or removed. If you can do this, your lobbyist will do everything they can to help you get the desired outcome. 

Do you want to raise awareness about something?

Similarly, lobbyists are great at shining a light on particular things within businesses or industries. They bring awareness to situations, ensuring that politicians and the government know they’re happening. As a result, they can lobby for changes that help a particular issue or cause. 

One perfect example of this is climate change. Your business may be a massive advocate for climate change , which is fantastic. You’ve carried out your own research, demonstrating that things need to change within your industry. You want sanctions or regulations to be put in place that demand companies follow certain rules. Your company might be the only one that’s doing certain things to reduce its carbon footprint. As such, you know this is nowhere near enough to help battle climate change . So, having a lobbyist on your side can help you raise awareness about this. You present your findings to politicians and campaign for change. If you’re successful, it could mean new regulations are put in place to reduce carbon emissions throughout your industry. 

Of course, climate change isn’t the only issue. What about things like the gender pay gap? If this is a cause your business is keen to shine a light on, a lobbyist can help you fight for change by pushing the government to introduce fair waging policies. 

The point is that, if your business has a cause it’s fighting for, you could benefit from working with a lobbyist or a lobbying firm. 

Are there lots of laws and regulations in your industry?

Finally, a lobbyist can be very useful if your industry is packed full of laws and regulations. We already mentioned the healthcare industry, but other i ndustries with lots of regulations include insurance, oil & gas, utilities, and investments. These laws exist to help regulate the industry and ensure businesses aren’t doing anything wrong. However, they can be extremely hard for you to understand or keep updated with. 

In this sense, a lobbyist can help you understand all of these regulations. They can keep you updated, while also providing a line to governing bodies to explain what you need to do and why you need to do it. This can help your business maintain compliance throughout its existence. 

Of course, if you are going through these regulations with a lobbyist, and don’t like the look of some or feel they should be changed, you can work with them to create a campaign to change them. At this point, you’re back at the first point we made!

Don’t worry, your business doesn’t need a lobbyist. There are only a few instances where you can benefit from working with one, so be aware of what your company does and the industry you’re in. If you feel like you can benefit from working one – and help exact some real change – your best bet is to search for and contact a lobbying firm. 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.