What Is Your Business Missing And How Can You Fix That?

When you own a business, there are so many things that you need to think about, and it’s hard to manage. We know this, we understand this, but that doesn’t change facts and facts are that you’ve got to find a way to get it done. One of the most important things that you are going to have to do as a business owner is try to figure out what your business is missing, and then ensure that you get exactly what you need.

This might not seem like a crucial job, but we assure you that it’s one of the most important that you’ve got. How are you supposed to provide for your customers if you don’t have the necessary things to do this? You can’t. So, in this article, we’re going to be talking about some of the things you might be missing, and what you can do to get this sorted. Let’s go!

Dedicated Employees

First up on the list we’re going to be talking about dedicated employees. Do you have any idea how important it is to have people on your side who want you to succeed? Who wants you to do well and are willing to do whatever it takes to help you get there? It’s going to be one of the most valuable things that you can have as a business, so it’s worth putting the money in to find it.

The interview process to work for your company doesn’t have to be easy. We know that some people find difficult or testing job interviews too much effort, but these are not the types of people that you want to work for your business anyway. Instead, you want those who are willing to push through because they want this job, as this is showing you the level of dedication that you are looking for.

Strong Marketing

It’s also a good idea to take a look at your marketing as a whole and see what can be done to improve this. If your business is struggling then your marketing may well have something to do with this, and you might need to start stepping up your game a little. There are companies on the market right now who still think that marketing is pointless and a waste of time, but these are the people who are going to fall behind. We are aware that there are some exceptions that prove the rule here, but you are unlikely to be one of them, and that’s why marketing is something you’re going to have to look at.

Look at your overall marketing strategy, look at your individual marketing plans, look at analytics and decide what is working as well as what isn’t, as well as more. There are so many sources of information that you can look at, and it’s worth looking at them thoroughly to determine how to move forward.

Social Media Strategy

Next up on the list, we need to look at your social media strategy. Normally we would put this with the marketing section, but it’s so important that we feel it needs its own section. The reason for this is because social media is one of a business's best friends, and if you are missing out here then you are going to be bringing your whole business down. We’re sure that you don’t live under a rock and have social media yourself, so why does your business not have a strong social media presence?

You need to be posting regular content including photos and videos, not just long text posts. You need to be utilizing all of the tools at your disposal, ensuring that you are making the most of what is on offer. If you’re struggling with this because it’s such a big job, then hire someone who will be responsible for this going forward. This way, you know it’s taken care of, and it gets sorted out properly.

The Right Equipment

Onto equipment! If you do not have the right equipment in your business, how are you supposed to provide for those counting on you for a product or service? You’re not going to be able to, or at least you’re not going to be able to very fast, and this is going to cause you to lose customers. So, you need to put the effort in and get what you need, right?

Make a list of things that you think you need to purchase in order to offer a better service to your customers, and go from there. For example, you might need equipment for your factory or warehouse such as a baghouse, or you might need something a little more specific to the process. Whatever you need, it needs to be purchased asap so that your business has the best chance.

Reliable Outsourcing Partners

Now let’s look into a little secret that could revolutionize your business operations: finding top-notch outsourcing partners. It’s about more than just offloading tasks; it’s about building relationships with teams who get the job done right. Consider, for instance, how you choose paper shredding companies. You’d want a partner who’s not just reliable and secure but truly gets what your business stands for.

With the right collaborators, you can streamline your processes, cut down on costs, and free up your energy to focus on growth and innovation. This kind of support is invaluable, helping you tackle more with less stress. Wouldn’t it be great to have that level of trust and efficiency across all areas of your business?

The Right Logistics Company

A logistics company plays an important role in making sure your products arrive on time at customers' homes from warehouse to delivery point. When choosing one as your partner, it is important to carefully consider their reputation, network coverage and reliability before making your choice. Your business demands a logistics company who can efficiently meet its delivery needs. Check their track record in terms of timely deliveries, how they approach challenges like inclement weather, and customer service response times before selecting one. Utilizing technology is key. Be sure they provide up-to-date tracking systems so there is complete transparency at each stage of shipping process. By choosing the appropriate logistics provider, you can improve customer satisfaction by fulfilling orders efficiently and accurately, strengthening your brand's image in the process. Partner wisely for maximum reach while meeting clientele demands.

A New And Exciting Product Or Service

The final thing that we’re going to say is that if you don’t have a new and exciting product or service for people to look at every now and then, your business becomes boring. While reliability is good, you also need to try and retain that wow factor that you had in the beginning. If you take certain stores for example, sometimes they sell mostly the same things, but every now and then they get new stock that they haven’t had before, and that gets people excited. It’s the same principle, and you need to apply it to your business when the time is right.

Hopefully, you have found this article helpful, and now see some of the things that your business might be missing, as well as what you can do about this. At the end of the day, the only person that can really fix what’s going on is you as the business owner, so you’ve got to do whatever you can to make this happen. Take your time, when it comes to improving your business you just need to get it right, not get it done fast.

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Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.