Sustainable Business Premises: What You Need To Know

So you've found your perfect business premises and are all ready to get started fitting it out and making it your new base from which to operate. But before you start making any changes to the structure or layout, consider the transformative power of sustainability. By minimizing your environmental footprint and boosting your brand image and perception right from the beginning, you're not just doing your part for the planet but also setting a powerful example for others in your industry.

So, what do you need to consider before fitting out the building ready to accommodate your business?

Carry Out An Audit

Before you proceed, it's crucial to conduct an energy audit. This audit will provide you with a comprehensive understanding of the building's current sustainability features and pinpoint areas for further improvements, empowering you, as a key player in this process, to make informed decisions. By maximizing space, energy flow, and output, you can significantly reduce your environmental impact. This knowledge will give you the power to shape your business premises in a sustainable way, and your contribution is invaluable.

Increase Insulation

Before you change up the interior and add your equipment fittings, furniture, etc., consider how you can increase insulation. This not only helps to maintain a comfortable indoor temperature but also reduces the need for excessive heating or cooling, thereby saving energy. Work with insulation companies to help you identify any areas that need to be insulated and have it installed before you add anything else. Whether it's floor, internal walls insulation, roof insulation, or adding in energy-efficient windows and doors, identify all the places you insulate and do it.

Work With Sustainable Partners

To further increase your eco-credentials, which refers to the environmental achievements and practices that demonstrate your commitment to sustainability, choose your partners carefully. Ensure they're on the same page as you in regards to using sustainable practices and materials. Ask them how they're combating their carbon footprint, what initiatives they have in place, and how they work towards being more sustainable. Whether it's contractors making changes to the layout, the furniture you use (reclaimed or second-hand items that have been refurbished or upcycled), or the energy supplier you choose because they use renewable energy sources, know their impact and ensure you align with their ideals, too. This strategic partnership can significantly contribute to your business's sustainability.

Choose Energy Efficient Fittings and Furnishings

This can be opting for things like self-closing doors to prevent doors from being left open and heat escaping from the office. Choosing motion sensor lighting to reduce the possibility of lights being left on, having LED lights as they use less energy, and installing floor-to-ceiling windows to flood the space with natural light. Look at what your options are when it comes to the fittings and fixtures you use. For instance, you can choose energy-efficient appliances, furniture made from sustainable materials, and water-saving fixtures. Aim to use as many sustainable options as possible. By doing so, you support eco-friendly changes that benefit you and the environment.

Talk To Your Team

If you're bringing people on board to work with you, talk to them about the sustainable options you are putting in place and the importance of them being able to support these changes and work in a more sustainable way. While they are not part of the construction layout, and design of the building itself, if they're not on board or are unaware of the specific details you are opting for, then they won't be able to help you ensure these are working as they need to be.

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Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.