What Should Do if You Want To Go Paperless (but You Can’t)?

Julie Starr • June 29, 2021



Everybody is trying to make their business sustainable. And this means that when we start to think about how we can do our bit for the environment, it goes way deep into the cultural aspects of our business. But sometimes, we start to overthink matters. Because businesses need to make seismic changes through cultural components, they can easily overlook the smaller factions that can make a significant difference. Case in point: going paperless . Cutting down on the paper you use is a very simple way to help, but what happens if you try to go paperless, but you just can’t? Going digital is easy, but it’s about making sure that the paper doesn’t come back into the business. Let’s show you what you need to do. 

Surround Yourself With Similar Mindsets

The difficulty of dealing with aspects of a supply chain means that you can’t always find people that have the same mindset. But it’s important to not make massive changes right away. If you are trying to change your thinking, the best way to do this is to surround yourself and work with people who are also environmentally conscious. There are times when you may need to print things but when you do this, consider making the purchases that make the least impact. A company like Aura Print focuses on digital cards, but will always work with businesses that embody the same sort of mindset. It’s a very key component to doing business effectively. When you start to work with like-minded people, it provides you with a positive influence to keep pushing forward for constructive change. 

Forget About the Backlog

One of the best ways to consider going paperless is to forget about how much paper you’ve already accumulated. It’s so easy for us to focus on past habits when we should be looking forward. Instead of looking back, adopt a forward-thinking approach. The fact is that if you are trying to go paperless, now is the time for you to make that change. Rather than looking backward and trying to digitize all of your paper files, which can be counterintuitive, instead, make sure that the backlog doesn’t get any bigger. Sign up for digital payments and email statements. If you are a business that still sends checks on a regular basis, you’ve got to make the switch to pay online. Many companies have had digital payments for years, but there are still some who will not accept online payments. When you are dealing with certain suppliers, they may still be stuck in the 1990s, and if you find yourself in this predicament, you’ve got to explain to them that they will get their money quicker if they accept digital payments. Small businesses can accept bank transfers with minimal fees. Sometimes, when we’re working with older suppliers, they are more stubborn. However, it’s just important to remember that sometimes we have to set an example. 

Scanning and Shredding

You can start to digitize your business through a scanner, but if your business is on the small side, you may not be able to invest in an expensive scanner, however, there are plenty of smartphone apps that you can use to scan information. Once you start to scan, put the paper in the shredder. When you dispose of the paper into the shredder, you’ve done everything you can. It can be difficult to follow that habit, especially if you don’t have time, but just take the opportunity to spend five minutes per day scanning from your backlog, to see how smoothly it goes. You can always hire temporary staff to do this for you also. 

Incorporate New Workflows

Scanning and shredding your documents is one approach, but as you get more comfortable with your paperless approach, you may discover you will need more workflows. This could mean that you need to create a new content management system, especially if you need to keep information on clients, such as their business number, contact details, etc. 

It’s also important to remember that you shouldn’t overthink it. When you are facing a difficult predicament as to whether you should go paperless with certain parts of the business, it can be tough. Going paperless should make your life easier. You may feel guilty that you got a few extra pieces of paper floating around, but you need to remember that if you are holding onto pointless papers, get rid of them, but also, you shouldn’t bother digitizing papers that serve no purpose. When in doubt, shred it, and let it go. Going paperless is not always straightforward, because there are different ideologies and attitudes to going completely digital. But when you are in doubt, try a few of these methods to see how it goes.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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