Why Consider Options Aside From Gas-Guzzling Trucks?

Julie Starr • May 27, 2022



When it comes to how you get your products from spot A to B, then you might naturally consider trucks to be the first and the most obvious answer. After all, they seem to be the lifeblood of logistics across all sectors. They do bring advantages, as well. But in some cases, there are alternatives worth considering and we’re going to look at why you should do that.

They’re expensive

First of all, let’s address the obvious point first and foremost: trucks are not cheap. Pound for pound, they are some of the most expensive vehicles on the road . They rely on a lot of specialist parts which you may need to repair and replace, which is more expensive than repairing a regular car. What’s more, they consume a lot more fuel, which is another bigger expense. Keeping trucks on the road, especially your own trucks, may also require logistics systems to manage their position and their deliveries, another expense.

They can be dangerous

When it comes to road accidents, some of the most expensive and the most dangerous can revolve around trucks. Truck drivers have a larger blindside than drivers in most other vehicles and any loss of control can be much more severe, harder to correct, and damaging as a result. The law around trucking accidents puts a lot of responsibility around the truck driver and, in your case, perhaps your company. As such, you could be at risk of a big legal payout if one of your drivers gets into an accident.

They might not always be the most efficient method

The reason that people are willing to accept the costs of running trucks for your logistics is that they can often be the most direct and efficient way to get products where they need to go, especially when things have to go from door to door. However, that’s not always the case. If you have access to rail, then that is still by far the most efficient manner of transporting goods. Short sea tripping can be more efficient and less time-consuming, as well. You should consider the route your products typically have to go through and which option is really most efficient.

They’re not the most sustainable option

Of all of the transportation methods, except perhaps air travel, trucks are some of the most inefficient and unsustainable. Trucking requires a lot of fuel to transport goods from A to B. Keep an eye for the trends in sustainable transportation and you might be able to see options that better suit you, such as using rail to get your goods to one area in bulk, where instead of trucks, you might be able to rely on electric vehicle drivers to get your products to the customer’s doorstep, as an example.

Even despite all of the points above, there may well be cases in which trucks still remain your only viable option. If that’s the case, try to choose companies that make efforts to make transport more sustainable.

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
Share by: