Why Consider Options Aside From Gas-Guzzling Trucks?

Julie Starr • May 27, 2022



When it comes to how you get your products from spot A to B, then you might naturally consider trucks to be the first and the most obvious answer. After all, they seem to be the lifeblood of logistics across all sectors. They do bring advantages, as well. But in some cases, there are alternatives worth considering and we’re going to look at why you should do that.

They’re expensive

First of all, let’s address the obvious point first and foremost: trucks are not cheap. Pound for pound, they are some of the most expensive vehicles on the road . They rely on a lot of specialist parts which you may need to repair and replace, which is more expensive than repairing a regular car. What’s more, they consume a lot more fuel, which is another bigger expense. Keeping trucks on the road, especially your own trucks, may also require logistics systems to manage their position and their deliveries, another expense.

They can be dangerous

When it comes to road accidents, some of the most expensive and the most dangerous can revolve around trucks. Truck drivers have a larger blindside than drivers in most other vehicles and any loss of control can be much more severe, harder to correct, and damaging as a result. The law around trucking accidents puts a lot of responsibility around the truck driver and, in your case, perhaps your company. As such, you could be at risk of a big legal payout if one of your drivers gets into an accident.

They might not always be the most efficient method

The reason that people are willing to accept the costs of running trucks for your logistics is that they can often be the most direct and efficient way to get products where they need to go, especially when things have to go from door to door. However, that’s not always the case. If you have access to rail, then that is still by far the most efficient manner of transporting goods. Short sea tripping can be more efficient and less time-consuming, as well. You should consider the route your products typically have to go through and which option is really most efficient.

They’re not the most sustainable option

Of all of the transportation methods, except perhaps air travel, trucks are some of the most inefficient and unsustainable. Trucking requires a lot of fuel to transport goods from A to B. Keep an eye for the trends in sustainable transportation and you might be able to see options that better suit you, such as using rail to get your goods to one area in bulk, where instead of trucks, you might be able to rely on electric vehicle drivers to get your products to the customer’s doorstep, as an example.

Even despite all of the points above, there may well be cases in which trucks still remain your only viable option. If that’s the case, try to choose companies that make efforts to make transport more sustainable.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
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