10 Effective Ways To Promote Your Product Launch

Julie Starr • February 28, 2022



If you’re like most entrepreneurs, you’re probably working on launching a
new product . And if you’re like most entrepreneurs, you’re probably looking for ways to promote your product launch. But with so many options available, how can you be sure which ones are the best?

Here Are Some Of The Most Effective Ways To Promote Your Product Launch:

Social Media

Social media is a great way to reach a large number of people quickly and easily. You can use it to announce your product launch, create a teaser campaign, and give people a sneak peek at what your product looks like and how it works. You can also use social media to build excitement about your product launch and get people talking about it.

PR Campaign 

A PR campaign can help you generate buzz about your product launch and get people excited about it. You can work with a PR firm to get press coverage for your product launch or write press releases yourself. You can also reach out to bloggers and other online influencers to get them to write about your product.

Offline Marketing

Offline marketing can be a great way to reach potential customers who aren’t online. With unlimited graphic design , you can use offline marketing tactics such as print advertising, direct mail, and telemarketing to promote your product launch.

Event Sponsorship

Event sponsorship can be a great way to generate leads and get exposure for your product launch. You can sponsor an event related to your product or industry or sponsor a local event to reach more people.

Networking

Networking can be a great way to meet potential customers and partners who may be interested in your product. You can attend industry events, meetups, or other networking events to find people who might be interested in your product.

Blogging

Blogging can be a great way to build awareness for your product launch and generate leads. You can write blog posts about your product, the benefits of using it, and how it can help people achieve their goals. You can also include calls to action in your blog posts to encourage people to learn more about your product.

Paid Search Engine Optimization

Paid search engine optimization can be a great way to get your product’s website ranked higher in search engine results pages. In addition, you can use paid search engine optimization services to get your website ranked for specific keywords related to your product.

Guerilla Marketing

Guerilla marketing can be a great way to generate awareness for your product launch without spending a lot of money. You can use creative tactics such as street marketing, flash mobs, and viral marketing to get people’s attention.

Traditional Advertising

Traditional advertising can be a great way to reach potential customers who aren’t online. For example, you can use print advertising, TV commercials, and radio ads to promote your product launch.

Keep Your Website Updated

Your website is a valuable resource for potential customers who are interested in learning more about your product. Ensure that your website is up-to-date with information about your product launch, including the date, location, and speakers.

By Julie Starr July 17, 2025
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By Julie Starr July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.