The Benefits of Corporate Videos

Julie Starr • March 3, 2022



Everything you spend time and money on within your business should give you a positive outcome. Corporate videos play a huge role in the future of your business. 

Although your objective might not always be the same, for example, you might not always seek conversions; you might be looking to increase awareness, entice new hires or communicate messages within your company. 

Corporate videos are one area where the quality and the production value are going to matter. Even if your video is for internal purposes – it should be professional and high-quality. Working with a video production company like https://zipinmedia.com/video-production/corporate-video-production/ is one of the first steps ensuring your video is clean, well-edited, and delivers on the goals you have set. 

So let’s get into a bit more about corporate videos and their benefits.

What is a corporate video?

Most of the time, a corporate video will be designed to promote the company. The goal of the video may change; for example, most of the time corporate videos will be used for marketing purposes. 

To inform people about your product and service in a short and easy-to-digest way. Over the last few years, it’s not just about getting a message across; true (and the most successful videos) have an element of storytelling in them too. 

Scripting your video will mean that you will have all of the information you need at a good cadence. 

One of the mistakes many companies make is that they try to fit in too much into a short clip. This is why setting the goals you want to achieve is an essential component of the most successful corporate videos. 

Your brand, overall business goal, and vision will be the driving force behind the type of corporate video that is right for you. 

What are the types of corporate videos?

We know that a corporate video is one of the best ways to communicate messages to your audience or the people within your company. Video is one of the most consumed media on the internet, and it is also one of the most shared. 

Some studies show that a simple video on a landing page can see conversions increase by 80%; what is more, decision-makers within a company (executives and up) would rather watch a video than read text. 

There are different types of corporate video, and each serves a different purpose:

Brand video – a brand video will tell your brand’s story, cover some of its past, and talk about its future too. A who you are and what you do video. 

Exhibition – a video specially recorded for a specific purpose, usually for trade shows, a new product launched and informative. 

Social Media – short and snappy social media videos designed for specific campaigns. Short and emotive. 

Testimonial videos – a great way to display your social proof – people are talking about your good points and sharing experiences. This is a proven way to increase conversions and can offer one of the highest ROI. 

Email videos – it is estimated that a video in an email can increase the click-through rate by up to 300%. Unfortunately, not all email services can play embedded videos, so you’ll need to study your email list to see if this will be of benefit. 

Product demos – Even if people like the look of your product, if they are sure how to use it, they’re not going to buy it. A demo delivers all of the information and shows the product in use. 

FAQ – what better way to answer all of the most common questions than by having it on video? FAQ sections can be long and difficult to navigate and off-putting. Videos are shorter and easier to digest. 

Internal comms – Big company updates, reshuffling of staff, new acquisitions, and other information can be delivered quickly and professionally with an internal communications video. 

Training – no matter what you do as a business, your staff should be getting regular training for their roles. Training videos are an efficient way to deliver the same information and techniques to all of your staff. 

Recruitment – a corporate video is seen more often as a recruitment video. Various team members can talk about the company, a tour of the offices and more information about your company can be included. A video can give more insight into the atmosphere and culture of a company too. 

Promo – talking about all of the good that your company does. Social responsibility, volunteering, eco-friendly initiatives, and more. 

There are plenty of options that cover almost everything your business needs. 

What are the benefits of corporate videos?

When you see the number of opportunities that corporate videos offer, it is important to know that there are many benefits and what they are. Not every benefit will be applicable to each of the types of videos above. And, you will want to work with your corporate video production company to select the right ones for you. 

SEO boost

Google and other search engines love video content . They know that people find videos engaging and that they offer the information a user is looking for most of the time. Many video marketers notice that their website traffic increases when they use videos. 

So if you need to boost your SEO, then video is one of the best ways to make it happen. 

Top of Mind

Getting into the top of mind awareness isn’t an easy task, but videos are easy to share and easy to watch. High-quality videos can boost sales and close leads; they position your brand as relevant and important in your audience’s mind. 

If a video is emotive, then people can recall it easier; they can remember the logo, the style, the music, and more. Videos put you directly in the top-of-mind awareness category. 

New Lead

Capturing new leads is one of the most important benefits of creating corporate videos. You can embed your video in your landing pages, run it across your socials, add it to emails, create gated video content and of course, always add your CTA. 

Once your video is filmed, if you have an evergreen script and have avoided any current event discussions, the video can be reused many times over. 

Close Leads

While gathering new leads is business 101, closing them is a fine art. The right corporate video can be used in the later stages of your sales funnel to close a sale. The watcher is already familiar with your product, they are warm, and with the right timing, a corporate video can make the difference. 

The best videos to use at the end of the funnel are testimonials, demos, and case studies – although it depends on that type of business you have.

Creativity

While there is a lot to be said for great copy and the right image – video is a league of its own when it comes to possibilities and the creativity you have. Video allows your entire creative team to come together and create something that is much bigger than a graphic or a few good words. 

You can use your tone of voice, your style and remain authentic to your brand every second of the video. 

Corporate videos are one of the most important ways for modern businesses to communicate with potential clients, current clients, and staff alike. 

If you are currently looking for the most creative ways to communicate with your clients, here is a great blog post that can help you decide which is the best option: 5 Creative Ways to Get Your Brand Message Across

 

By Julie Starr August 9, 2025
Running an online business can feel like a constant balancing act. You’re trying to grow, keep customers happy, and still have time for yourself. The trick to making it all work long-term is to build habits and systems that last. You don’t need a complicated plan or endless resources to do it either. Here are five straightforward ways to make your business more sustainable without overcomplicating things. Focus on long-term customer relationships If you want your business to last, you need customers who keep coming back. That doesn’t just happen because you’ve got a good product or service. It’s about making people feel valued every time they interact with you. Simple things like remembering their name, following up after a purchase, or sending a quick thank-you email can make a huge difference. People are far more likely to support a business they feel connected to, so keep those relationships personal and genuine rather than purely transactional. Make your marketing work smarter A big part of sustainability is making sure your marketing isn’t draining your time or money. You want it to be efficient and get results. This is where working with seo consultants can help. They know how to make sure people can find your business online without you throwing cash at random ads. Even if you can’t hire someone right now, you can start by focusing on keywords, improving your website’s loading speed, and posting valuable content that answers the questions your customers are already asking. Streamline your products or services It’s tempting to try to offer everything to everyone, but that’s rarely a good idea. The more you offer, the more time, money, and resources you’ll end up using. Instead, focus on the things you do best and make them as good as they can be. When you streamline what you’re selling, you can put all your energy into perfecting it, which makes it easier to maintain quality over time. Customers notice when you consistently deliver something great, and they’ll trust you more for it. Keep an eye on your finances No matter how much you enjoy the creative or customer side of your business, the numbers are what will keep you going long-term. That means knowing what’s coming in, what’s going out, and where you can cut costs without cutting quality. Set yourself a monthly check-in to look at your spending and profits. If you spot something that’s not working financially, don’t leave it for months, hoping it will improve. Tackle it early and you’ll avoid bigger problems down the road. Look after yourself You can’t run a sustainable business if you’re running yourself into the ground. Burnout isn’t just bad for you, it’s bad for your customers and your bottom line. Make sure you’re setting boundaries, taking breaks, and switching off when you can. That might mean scheduling a full day without work every week or turning your phone off after a certain time. The more balanced you are, the better decisions you’ll make, and the easier it will be to keep your business moving forward without constantly feeling like you’re in survival mode. Sustainability in business isn’t about doing one big thing; it’s about making intelligent, consistent choices that build over time. Start small, keep checking in on your progress, and before you know it, your business will feel a lot steadier and more future-proof than it did before.
By Julie Starr August 8, 2025
Are you hoping to build a heavy industry business? It’s the kind of company that can have globally sweeping positive and negative effects. On the one hand, you’re contributing to the industry, ensuring there’s enough supply to meet demand, and you can do your best to operate in a sustainable way that prioritizes the environment. But on the other hand, the heavy industry has long been the most significant business polluter in the world. Despite advancements in industry technology and usage, their ranking relative to other sectors, such as food and beverage , and shipping and logistics, has remained unchanged as of 2025. Requiring extensive use of large, heavy, and expensive machinery, the fumes produced by heavy-duty factories in sectors like mining, aerospace, nautical, and metal production regularly cause harm to both human and animal life. It’s why anyone interested in investing or scaling within an industry like this needs to focus on their company’s carbon footprint. There are various ways to ensure you’re limiting your harmful output and waste, and you’ll want to use as many as possible within your operation. Check out our recommendations below. Work with Green Suppliers No matter what stage you sit at in the hypothetical supply chain, you’re likely to source at least part of your overall production material from a supplier. If that’s not the case, you’ll still need to work with companies that provide machinery and equipment, as well as replacement parts for these industrial items. All in all, to make as sustainable a choice as possible, you’ll want to commit to working with a ‘green’ supplier who makes eco-conscious choices at every step. Eco-friendly suppliers will strive to both implement sustainable practices within their production line, as well as provide sustainably made and/or extracted materials. The products and/or parts they send out are likely to be recyclable when they reach their end-of-life period, or they’ll run a scheme where you can send old or broken parts back to them. Offset Your Carbon Emissions Offsetting carbon emissions converts the waste output from your operations into something more positive. If you’re interested in programs like this , you can use official government platforms or climate charity websites to contribute. You’ll be able to find a variety of projects that have been undertaken to remove CO2 from the atmosphere, and they’ll be located in various regions across the world. You can choose to patronise as many of them as you wish, but if you want to focus on specific types, you’ll also be able to do so. When approaching a program like this, it’s usually best to offset month by month, as this helps you stay on top of your carbon footprint. Be sure to invest in as much carbon removal per tonne as your business has potentially contributed to the atmosphere in the last month. But before you go any further, there’s one thing you need to keep in mind here: Carbon offsetting is just one sustainable practice you can turn to, but it’s not the only one your business will ever need to use. Yes, it’s one of the most sustainable practices a heavy industry business can invest in. But that’s only true when it’s partnered with real-time carbon-lowering efficiencies within day-to-day operations. Repair, Rather Than Throw Away Repairing is the best option if a repair is possible. This should be the first step when evaluating old or broken-down equipment. If it can be salvaged, it should be. Otherwise, you’ll have to replace the equipment in question. Not only is that expensive, but it also means more waste to manage. And not all heavy industry tech can be recycled. Sometimes it’s potentially hazardous and needs to be disposed of carefully, and this could have harsh impacts on the surrounding environment. Repairing is your best bet, at least 80% of the time. You can get back up and running faster, and you don’t need to account for a large investment at short notice. And more equipment can be repaired than you might think. It’s not just small, singular parts that can be pulled out. Entire internal systems in even large vehicles, such as freighter ships, can be replaced by secondary parts. A marine logistics provider or deep-sea fishing operator would save a lot of money just by ordering a Cummins Rebuild Kit for one of their vessels. Deciding to put the ship out of commission and eventually scrapping it will contribute to the large-scale waste common in companies like this. Aiming to repair and limit environmental damage will get that same boat back onto the waters in seaworthy condition. Operate with Lower Emission Logistics Shipping your products to businesses and markets always generates a carbon footprint. Unless you’re operating only within the local area and you’re able to transport products back and forth on foot, this is an unavoidable issue. And seeing as you’re a heavy industry business, that’s not very likely. But some shipping options are better than others. Indeed, there are low-emission choices to be made, and you’ll want to look into these logistic partners only. You’ll likely find that air travel is a total no-go zone. Alternatives to this are long-haul road transportation or a traditional shipping company that operates via sea. Yes, even trucking your products over land generates a lot less carbon waste that can damage the environment than flying something! Staying Green as a Heavy Industry Player Working sustainably within the heavy industry is a career-long project. You’ll need to continually make moves to consider what could be streamlined into something greener and less consuming next. In the end, this can help your long-term costs decrease and stay low. Fewer risky investments, fewer fees from environmental bodies, and more productive time within your business. So, it’s not going to be easy, but it will be worth it