Although your objective might not always be the same, for example, you might not always seek conversions; you might be looking to increase awareness, entice new hires or communicate messages within your company. 

Corporate videos are one area where the quality and the production value are going to matter. Even if your video is for internal purposes – it should be professional and high-quality. Working with a video production company like https://zipinmedia.com/video-production/corporate-video-production/ is one of the first steps ensuring your video is clean, well-edited, and delivers on the goals you have set. 

So let’s get into a bit more about corporate videos and their benefits.

Most of the time, a corporate video will be designed to promote the company. The goal of the video may change; for example, most of the time corporate videos will be used for marketing purposes. 

To inform people about your product and service in a short and easy-to-digest way. Over the last few years, it’s not just about getting a message across; true (and the most successful videos) have an element of storytelling in them too. 

Scripting your video will mean that you will have all of the information you need at a good cadence. 

One of the mistakes many companies make is that they try to fit in too much into a short clip. This is why setting the goals you want to achieve is an essential component of the most successful corporate videos. 

Your brand, overall business goal, and vision will be the driving force behind the type of corporate video that is right for you. 

We know that a corporate video is one of the best ways to communicate messages to your audience or the people within your company. Video is one of the most consumed media on the internet, and it is also one of the most shared. 

Some studies show that a simple video on a landing page can see conversions increase by 80%; what is more, decision-makers within a company (executives and up) would rather watch a video than read text. 

There are different types of corporate video, and each serves a different purpose:

Brand video – a brand video will tell your brand’s story, cover some of its past, and talk about its future too. A who you are and what you do video. 

Exhibition – a video specially recorded for a specific purpose, usually for trade shows, a new product launched and informative. 

Social Media – short and snappy social media videos designed for specific campaigns. Short and emotive. 

Testimonial videos – a great way to display your social proof – people are talking about your good points and sharing experiences. This is a proven way to increase conversions and can offer one of the highest ROI. 

Email videos – it is estimated that a video in an email can increase the click-through rate by up to 300%. Unfortunately, not all email services can play embedded videos, so you’ll need to study your email list to see if this will be of benefit. 

Product demos – Even if people like the look of your product, if they are sure how to use it, they’re not going to buy it. A demo delivers all of the information and shows the product in use. 

FAQ – what better way to answer all of the most common questions than by having it on video? FAQ sections can be long and difficult to navigate and off-putting. Videos are shorter and easier to digest. 

Internal comms – Big company updates, reshuffling of staff, new acquisitions, and other information can be delivered quickly and professionally with an internal communications video. 

Training – no matter what you do as a business, your staff should be getting regular training for their roles. Training videos are an efficient way to deliver the same information and techniques to all of your staff. 

Recruitment – a corporate video is seen more often as a recruitment video. Various team members can talk about the company, a tour of the offices and more information about your company can be included. A video can give more insight into the atmosphere and culture of a company too. 

Promo – talking about all of the good that your company does. Social responsibility, volunteering, eco-friendly initiatives, and more. 

There are plenty of options that cover almost everything your business needs. 

When you see the number of opportunities that corporate videos offer, it is important to know that there are many benefits and what they are. Not every benefit will be applicable to each of the types of videos above. And, you will want to work with your corporate video production company to select the right ones for you. 

Google and other search engines love video content . They know that people find videos engaging and that they offer the information a user is looking for most of the time. Many video marketers notice that their website traffic increases when they use videos. 

So if you need to boost your SEO, then video is one of the best ways to make it happen. 

Getting into the top of mind awareness isn’t an easy task, but videos are easy to share and easy to watch. High-quality videos can boost sales and close leads; they position your brand as relevant and important in your audience’s mind. 

If a video is emotive, then people can recall it easier; they can remember the logo, the style, the music, and more. Videos put you directly in the top-of-mind awareness category. 

Capturing new leads is one of the most important benefits of creating corporate videos. You can embed your video in your landing pages, run it across your socials, add it to emails, create gated video content and of course, always add your CTA. 

Once your video is filmed, if you have an evergreen script and have avoided any current event discussions, the video can be reused many times over. 

While gathering new leads is business 101, closing them is a fine art. The right corporate video can be used in the later stages of your sales funnel to close a sale. The watcher is already familiar with your product, they are warm, and with the right timing, a corporate video can make the difference. 

The best videos to use at the end of the funnel are testimonials, demos, and case studies – although it depends on that type of business you have.

While there is a lot to be said for great copy and the right image – video is a league of its own when it comes to possibilities and the creativity you have. Video allows your entire creative team to come together and create something that is much bigger than a graphic or a few good words. 

You can use your tone of voice, your style and remain authentic to your brand every second of the video. 

Corporate videos are one of the most important ways for modern businesses to communicate with potential clients, current clients, and staff alike. 

If you are currently looking for the most creative ways to communicate with your clients, here is a great blog post that can help you decide which is the best option: 5 Creative Ways to Get Your Brand Message Across