10 Ways to Reduce Your Business’ Carbon Footprint

Julie Starr • June 5, 2020



As a business owner, sometimes it’s easy to get carried away trying to increase sales and profits. In fact, it’s so easy that you miss the opportunity to go green. Going green as a business essentially involves reducing the amount of carbon dioxide produced in your office, and it’s actually great because it helps the environment while saving you money. 

Additionally, it ensures that consumers view you in a whole new light as (an environmentally friendly company) which can in turn, positively affect your customer loyalty and sales. To get you started on the right path to going green, here are 10 ways to reduce your business’ carbon footprint. 

  1. Recycle your waste

In an office environment, it’s is not uncommon to regularly produce a significant amount of waste, especially when there’s a lot of employees in the mix. One way your business can reduce its carbon footprint is by taking up recycling . Simply placing several recycle bins for specific types of material (eg plastic, paper, glass, and metal) around the office, will encourage your employees to recycle some certain materials instead of throwing them in the actual trash. 

  1. Switch off appliances

Here’s a very simple way for your business to reduce its carbon footprint, switch off appliances at the end of the day. Most times in offices, you’ll find that people forget to switch off computers, printers, and other devices before closing for the day. By enforcing a policy that requires every employee to switch off appliances when they aren’t in use, your business can take a step in the right direction.

  1. Switch to LED lights

One of the great things about LED lights is that they are one of the most energy-efficient lighting options available on the market. This lighting choice has been reported to consume up to 15 times less energy than regular halogen lights. So, making the switch to LEDs is a good way for your business to reduce its carbon footprint. 

  1. Reduce paper usage

Paper is the number one waste material in offices and can leave a heavy carbon footprint on the environment. Consider adopting a paperless approach in your business, or at least significantly reduce the paper usage in the office. It’s not hard in this time and day, simply convert to using digital files instead. This way, you’ll end up helping your office adopt a more environmentally friendly approach. 

  1. Laptops instead of desktops

One thing most people aren’t aware of is that desktops use up 80 percent more power than a laptop computer. One effective way to reduce energy usage is by encouraging the use of laptops over desktops in the office. Some laptops are more energy-efficient than others, so you can also do some research on that. 

  1. Buy recycled products

Recycling office materials is a good way to reduce the production and release of carbon dioxide in your office space and in the environment. However, you can take things up a notch by actually purchasing products and materials that are equally recycled. The great this is that you can even use this as an angle when marketing your business, with the help of an eCommerce agency . 

  1. Read online newspapers

Although some companies adopt a paperless approach in their operations, they fail to consider that reading physical newspapers can also affect their carbon footprint. In your office, as you try to reduce your paper consumption, also try to ensure that physical newspapers are consumed less as well. Reading online newspapers allow you to be up to date on the news without contributing to your paper waste. 

  1. Make use of fans instead of air conditioners

Air conditioners are well known for consuming ridiculous amounts of energy just to function. Sure, it is effective in cooling down your office space, but it’s not exactly environmentally friendly. One way to reduce your carbon footprint is by making the switch to fans which consume less energy. 

  1. Unplug phone and laptop chargers 

Sometimes in an office setting, people tend to leave phones and laptops plugged in long after these devices have been fully charged. This only contributes to energy wastage, so encourage your employees to unplug their phones and laptops as soon as they are fully charged as a way of conserving energy. 

  1. Allow working from home

With all the advances in the telecommunications industry, working from home is no longer something that is difficult to handle. Encourage your employees to observe a couple of work from home day, as this can save a significant amount of energy that would otherwise have been consumed in the office.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
Share by: