How To Reduce Your Environmental Impact Through IT

Julie Starr • June 10, 2020



The bigger the company, the more likely it is to have a high energy consumption from it’s IT infrastructure.  You might think that this is a necessary evil of modern technology but, if you are a business looking to reduce its carbon footprint, then there are a number of things you can do to lessen your impact on the environment. 

Upgrade Your Hardware

If you’re still using old-style CRT monitors and archaic printers, then they are not very energy efficient and are using far more power than they need to.  They cost more to run and more to leave on standby, plus, they aren’t very efficient and in today’s workplace, are probably slowing down your employees. 

Upgrading to the latest hardware will increase productivity and save energy as modern computers and peripherals use a lot less power to run. 

If you aren’t sure what changes you need to make, get in touch with your IT support partner , they will be able to advise you on the most appropriate new equipment and also arrange for the existing equipment to be recycled or disposed of legally and safely.  You can be confident that it won’t simply end up in a landfill if there are components that can be recycled.   

Set Your Office IT To Power Down At Night

How many times have you worked late, and as you left the office, spotted monitors still powered on or PCs left on standby rather than being switched off? It’s a common sight in workplaces all over the world. You might think that because they are on standby, they aren’t using much power.  While the amount of power is minimal, multiply it by the hundreds of machines in your office and it soon starts to add up. 

If you work in a large company, that could be hundreds of pieces of equipment left on every single night.  

Have your IT team, or IT support company set a rule that turns off all hardware at a certain time in the evening.  Over the course of the year, that can save you a small fortune in energy costs.  You don’t have to worry about suddenly losing power if you’re still working, the system will know that your computer is still active and your work will be safe. 

Opt For Digital Storage Solutions – There are more reasons now to go paperless than ever before, and one of these is to do with your storage. Not everyone has the ability to store all of their files in-house, and so they end up renting storage units to store documents that, for the most part, will never get seen again. It’s a good idea to buy your company custom USB drives. Not only is it safer to store everything digitally onto a USB drive, it just makes it easier to access the relevant files you need. That way, you don’t need to waste time, money, or resources sifting through mountains of documents to find what you’re looking for.

Move To The Cloud

There are many benefits to moving to cloud computing. You save money on servers and infrastructure, as well as space and power needed to run it.  You will also need an on-site IT resource to run and monitor it.  

 People often focus on financial savings on hardware and staffing costs. Cloud computing is also much better for the environment.  

A study on the environmental impact of cloud computing was conducted by Microsoft entitled ‘The Carbon Benefits of Cloud Computing: A Study on the Microsoft Cloud’.  The study showed that cloud computing (Microsoft’s) had 98% lower carbon emissions than traditional on-site data centers.  

The popularity of cloud computing has also led to a process called dematerialization. This is the replacement of physical (and high-carbon) items with virtual data. All in all, there are a lot fewer pieces of hardware and physical media produced. 

This virtualized storage can also make the paperless office one step closer.  The ease of accessing and storing files makes it much less likely that people will print out and physically store information. 

Cloud data providers have come to realize that businesses want to reduce their carbon footprint , so they are starting to power their data centers from energy retrieved from renewable sources such as wind, hydropower, geothermal and solar. 

Annually, cloud computing can save billions of dollars and reduce emissions by millions of tons.  It really is a win-win. 

Implement A Remote Working Policy

Employees spend a long time commuting back and forth to work every day.  Unless they walk, cycle or use an electric vehicle, then they are going to be using transport that has an impact on the environment.  The average employee, working Monday – Friday spends between 4.5 – 10.7 hours per week commuting . 

There are many advantages to working at home from both a productivity and wellbeing standpoint, but you’ll also be reducing the carbon travel footprint of your employees.  In a survey by Regus, 91% of people said that they were more productive when they worked from home . 

You do not have to go fully remote, but even allowing employees to work from home one of two days per week will have a massive impact on the environment.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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